Founded in 1985, Sheng Siong Group (SSG) is one of the largest retailers in Singapore. The company operates a chain of 33 grocery stores across Singapore and offers a wide range of wet and dry shopping options, catering to low- and middle-end consumer audience. The company’s product portfolio includes a wide assortment of live, and fresh and chilled produce, such as seafood, meat and vegetables. In addition to processed, packaged and preserved food products, the company also offers general merchandise such as toiletries and essential household products. The company has over 400 products under its 10 in-house brands.
SSG is a defensive company catering to mass market. The firm’s retail stores, spanning c.400,000 sqft, are primarily located in residential areas.
We present Analysis of Sheng Siong Group, which includes business segment analysis, a look at the organization structure of the company, a geographical operating segments analysis along with in-depth analysis of its latest quarterly result.