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Homecare in India

Homecare in India

Demand for homecare products have increased over the years

Economy has improved in 2014 after the economic slowdown in 2013

Consumers have augmented their spending with discretion, bought new products and upgraded from traditional products

Manufacturers have also educated consumers about the use of hygiene products for a healthier environment

Advertising has become more regional and centered around products

Manufacturers launched various advertisements slogans that concentrated both on product and region

Private label has moved forward

High penetration of organized retailing in the country resulted in increased competition

Private label players offered lower price levels together with running various marketing campaigns and promotional offers

The focus is the sales potential of rural India

Hindustan Unilever has already launched a unique distribution program ‘Project Shakti’ to reach over 1,65,000 villages

Similar distribution campaigns are launched by other manufacturers too to reach rural India

Increasing the number of products should drive sales during the forecast period

Manufacturers are expected to target both rural and urban consumers with a wide range of products at different price tags to grow their topline

‘Homecare in India’ report offers a comprehensive guide to the size and structure of the market. This report allows you to identify the factors driving growth, competitive landscape prevailing in the industry and also analyse potential business opportunities. Essentially, this crisp report offers strategic analysis of key factors influencing the market and forecasts to illustrate how the market is expected to change.


Industry overview
Market definition and composition
Homecare industry: Segments
Homecare industry: Various categories
A significant part of the Indian FMCG industry
Market segments: FMCG in India
Segment Analysis: Fabric wash
Segment Analysis: Utensil Cleaning
Segment Analysis: Surface Cleaning
Segment Analysis: Air Care
Segment Analysis: Home Insecticides
Trend analysis
Product innovations
Premiumisation
Growing emphasis on eco-friendly products
Brand consciousness
Growing rural market
Strong emphasis on third party manufacturing
Increasing penetration of private label
Rising importance of small sized packets
Competitive landscape
Major Players
Market share:2014
Key offerings
Growth drivers and challenges
Increasing disposable income
Increase in awareness
Health consciousness
Organized retail
Growth in rural Segment
Urbanization
Online channel to shop
Eco-friendly products
High inflation and sluggish economy
High chemical content
Complex tax structure
Infrastructure bottlenecks
Outlook
Indian Homecare Industry Revenue Forecast

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