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Western Europe Pay TV Operator Forecasts

Western Europe Pay TV Operator Forecasts

The 73 top operators collectively accounted for 93% of Western Europe’s pay TV subscribers by end-2015. Despite adding 7 million subscribers to take their total to 97.26 million, this proportion will fall slightly - to 92% - of the region’s 105 million pay TV subscribers by 2021. Liberty Global, Sky Europe, Vodafone and Altice will jointly continue to account for half the region’s pay TV subs.

Covering 104 platforms across 17 countries in the Western Europe Pay TV Operator Forecasts report, 29 of the 30 IPTV platforms will gain subscribers between 2015 and 2021. However, 14 of the 21 satellite platforms and seven of the eight DTT operators will lose subscribers during the same period. Perhaps surprising considering the fall-off from the analog transition is that half of the cable platforms will gain subs.

With operations in eight Western European countries, Liberty Global is the region’s largest operator by pay TV subs. Counting only its satellite TV subs, Sky Europe (with operations in five countries) is rapidly closing the gap. Liberty Global will lose 1.15 million subs (mostly analog ones) between 2015 and 2021 whereas Telefonica will gain 1.23 million and Altice nearly 1 million.

The 73 top operators generated 93% of Western Europe’s $30.61 billion pay TV subscription and PPV revenues in 2015. This proportion will hold steady until 2021, although overall revenues will not grow. Liberty Global and Sky Europe will together continue to take just under half of the region’s revenues.


Published in September 2016, this 150-page electronically-delivered report comes in two parts:

A 118-page PDF giving a global executive summary, country/operator analysis and forecasts.
An excel workbook giving comparison tables and country-by-country forecasts in detail for 73 operators with 104 platforms across 17 territories for every year from 2010 to 2021.

Countries and operators covered:

Country No of ops Operators
Austria 3 Telekom Austria; UPC; Sky
Belgium 5 Belgacom; Numericable; Telenet; VOO; Telesat/TV Vlaanderen
Denmark 6 Canal Digital; Viasat; You See; Stofa; Boxer; TDC
Finland 6 Plus TV; Elisa; Teliasonera; DNA; Canal Digital; Viasat
France 7 Orange; SFR; CanalSat; Numericable; Free; Bouygues; TNT
Germany 6 Kabel Deutschland; Vodafone; DT/T-Home; Sky; Unitymedia; Telecolumbus
Iceland 2 Vodafone, Siminn
Ireland 3 UPC; Sky; eir
Italy 3 Mediaset; Sky; Telecom Italia
Luxembourg 1 Tele des P&T
Netherlands 5 UPC/Ziggo; Canal Digitaal; Tele 2; KPN/Digitenne
Norway 5 Canal Digital; Viasat; Riks TV; Telenor; Get
Portugal 4 Meo/PT; NOS/Zon; Nowo/Cabovisao; Vodafone
Spain 4 Ono/Vodafone; Canal Plus/Telefonica/Movistar; Euskatel; Orange
Sweden 6 Canal Digital; Viasat; Com Hem; Telia; Boxer; Telenor
Switzerland 3 Swisscom; UPC/Cablecom; Sunrise
UK 4 Sky; Virgin; BT; TalkTalk

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