Western Europe Pay TV Forecasts
Western Europe will avoid the curse of cord-cutting – at least for the next five years, according to the Western Europe Pay TV Forecasts report. The Western European pay TV market is mature, but, unlike North America, it will still gain subscribers between 2016 and 2022. Although this only represents a 6.7% increase, it means nearly 7 million more subs to take the total to 106 million. Western Europe will cross the 100 million pay TV subs mark in June this year.
Simon Murray, Principal Analyst at Digital TV Research, said: “Better news is that the number of digital pay TV subscribers will increase by 15.6% (14 million) over the same period. Analog cable subs will fall from 8.0 million in 2016 to 0.5 million in 2022.”
Much of the subscriber growth will come from countries with traditionally low pay TV penetration: Two-thirds of the region’s next additions will come from Italy (up by 1.47 million or 20% between 2016 and 2022), Spain (up by 1.36 million or 23%) and France (up 1.41 million or 11%). However, subscriber growth will be lower than 3% for eight of the 18 countries covered in the report.
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