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Western Europe OTT TV and Video Forecasts

Western Europe OTT TV and Video Forecasts

OTT TV and video revenues in Western Europe [for 15 countries] will reach $13.72 billion in 2020; up from the $894 million recorded in 2010 and the $6.34 billion expected in 2015, according to a new report from Digital TV Research. 

From the $9.00 billion in revenues to be added between 2014 and 2020, the UK will contribute $2.15 billion, Germany $1.60 billion, France $1.19 billion and Italy $1.12 billion. The Western Europe OTT TV & Video Forecasts report maintains that the UK will remain the market leader.

SVOD [subscription video on demand] will become the region’s largest OTT revenue source in 2016. SVOD revenues will total $6,485 million by 2020 (47% of total OTT revenues) – up from only $106 million in 2010 (12% of total OTT revenues). 

Simon Murray, Principal Analyst at Digital TV Research, said: “We forecast 55.66 million SVOD homes by 2020, up from 1.66 million in 2010 and an expected 15.29 million by end-2015. Germany will overtake the UK to become the largest country by SVOD homes in 2020.” 

By 2020, 32.2% of the region’s TV households will subscribe to a SVOD package, up from only 9.0% by end-2014. Penetration will be notably higher in the Nordic countries than the others. However, four of the five largest countries (France, Germany, Italy and Spain) will be below 30%.


Published in July 2015, this 134-page PDF and excel report contains comprehensive coverage of the Americas OTT TV & video sector (subscribers/homes, transactions and revenues. SVOD, Ad-supported, rental/pay-per-view and download-to-own/electronic sell-through) for 15 countries, including:

Executive Summary.
Mini-profiles for OTT operators – by country, including estimates for Netflix subscribers by country for December 2011, December 2012, December 2013, December 2014 and December 2015.
Global forecasts summary from 2010 to 2020
Comparison forecast tables for 15 countries.
Individual country forecasts for 15 territories.
Country profiles

15 countries covered:

Austria
Belgium
Denmark
Finland
France
Germany
Ireland
Italy
Netherlands
Norway
Portugal
Spain
Sweden
Switzerland
UK

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