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Western Europe OTT TV and Video Forecasts

Western Europe OTT TV and Video Forecasts

Western European SVOD revenues will increase to $6.5 billion by 2022, up from $2.8 billion in 2016. SVOD [subscription video on-demand] became the region’s largest OTT revenue source in 2016 by overtaking AVOD. SVOD’s share of OTT revenues will continue to grow, according to the Western Europe OTT TV & Video Forecasts report.

OTT TV episode and movie revenues for 18 Western European countries will reach $14.65 billion in 2022; more than double the $6.90 billion recorded in 2016. Revenues are expected to climb by $1.69 billion in 2017 alone.

Digital TV Research forecasts 65.07 million SVOD subscribers by 2022, up from 33.96 million by end-2016. About 10.69 million subscribers were added in 2017. 


Published in September 2017, this 148-page PDF and excel report combines the relevant countries from two of last year’s reports: Western Europe OTT TV & Video Forecasts and Western Europe SVOD Forecasts in one convenient place. Covering movies and TV episodes, the report covers 18 countries. The report comes in five parts:

• Executive summary and regional forecasts, with handy comparison tables to reveal the best growth prospects;
• Major SVOD platforms, including market share for each;
• Regional forecasts summary from 2010 to 2022 by platform, by household penetration, by SVOD subscribers and by OTT revenues for movies and TV episodes;
• Country profiles for 18 territories;
• Detailed country forecasts for 18 nations

Forecasts for the following 71 platforms across 18 countries:

Country SVOD ops SVOD Platforms

Austria 7 Netflix; Amazon Prime Video; Sky; Maxdome; Myprime; A1 Now; RTL Now
Belgium 5 Netflix; Amazon Prime Video; Videoland; Yelo; Proximus
Denmark 6 Netflix; Amazon Prime Video; HBO; Viaplay; C More; TV2 Play
Finland 5 Netflix; Amazon Prime Video; HBO; Viaplay; C More
France 5 Netflix; Amazon Prime Video; Canalplay; OCS; SFR Play
Germany 5 Netflix; Amazon Prime Video; Sky; Maxdome; Myprime
Iceland 2 Netflix; Amazon Prime Video;
Ireland 3 Netflix; Amazon Prime Video; Now TV
Italy 5 Netflix; Amazon Prime Video; Sky; TIMVision; Mediaset Infinity
Luxembourg 2 Netflix; Amazon Prime Video;
Malta 2 Netflix; Amazon Prime Video;
Netherlands 5 Netflix; Amazon Prime Video; Videoland Unlimited; RTL XL; Ziggo Movies & Series
Norway 6 Netflix; Amazon Prime Video; HBO; Viaplay; C More; TV2 Sumo
Portugal 3 Netflix; Amazon Prime Video; N Play
Spain 3 Netflix; Amazon Prime Video; HBO
Sweden 5 Netflix; Amazon Prime Video; HBO; Viaplay; C More
Switzerland 4 Netflix; Amazon Prime Video; Myprime; Teleclub Play
UK 3 Netflix; Amazon Prime Video; Now TV

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