Market Research Logo

Pay TV Databook

Pay TV Databook

Digital TV Research estimates that pay TV subscribers increased by 26 million in 2018 across 138 countries. This took the number of pay TV subscribers beyond 1 billion.
Simon Murray, Principal Analyst at Digital TV Research, commented: “IPTV added 42 million subscribers in 2018 alone to take its total to 257 million. IPTV overtook pay satellite TV in 2018.”
Satellite TV and pay DTT grew by 2 million and 1 million subscribers respectively in 2018. Digital cable TV added 7 million subs, but analog cable TV shed 16 million subs – meaning a net loss for cable.
Cable TV accounted for half of all pay TV subscribers in 2018; down from three-quarters in 2010. IPTV increased its share of pay TV subscribers to a quarter in 2018. Satellite TV generated 22% of pay TV subscribers in 2018.
Global pay TV revenues peaked in 2016 at $205 billion. Revenues fell to $199 billion in 2018.
Published in September 2019, the Pay TV Databook covers 229 pages in two parts:
· A 15-page PDF giving a global Executive Summary, comparison tables and rankings.
An excel workbook providing data (for each year from 2010 to 2018) for 138 countries, comparison and ranking tables.


Please Note: Due to the brevity and/or nature of the content posted, there is no table of contents available for this report.

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook