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OTT and Pay TV Forecasts

OTT and Pay TV Forecasts

Covering 138 countries, pay TV revenues [subscriptions and PPV] and OTT revenues [AVOD, SVOD, TVOD and DTO] combined will reach $283 billion by 2022; up by 18% from $239 billion in 2016, according to the OTT and Pay TV Forecasts report.

OTT’s contribution to the revenue total will increase from 15% in 2016 to 29% in 2022. Its revenues will more than double over this period. OTT revenues will represent 42% of the pay TV total by 2022, up from 18% only in 2016.

Pay TV revenues will fall over the same period, although the decline will be very low. 

SVOD subscriptions will reach half the pay TV total by 2022 – up from 27% in 2016. SVOD subscriptions increased tenfold between 2010 and 2016, and will double by 2022 to 546 million. 

This report targets senior management, combining both the OTT TV and Video and the Pay TV sectors with global topline forecasts (2010-2022) amalgamated for 138 countries. 


Published in December 2017, this 60-page PDF and excel report provides global, big-picture coverage of the OTT TV episode & movie sector (subscribers/homes, transactions and revenues. SVOD, Ad-supported/AVOD, TVOD rental and download-to-own/electronic sell-through) and the Pay TV sector (subscribers, subscription revenues, PPV revenues.

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