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Netflix Forecasts

Netflix Forecasts

Digital TV Research forecasts that Netflix will have 128 million subscribers by 2022, up by 44% from 89 million at end-2016. The Netflix Forecasts report estimates that the number of international subscribers will exceed US ones by early 2018. 

North America and Western Europe will together supply 72% of Netflix’s total subscriber base by 2022 - down from 81% in 2016. The Asia Pacific region will boast more than 10 million subscribers by 2022; nearly triple the 2016 total. 

Netflix expanded to 130 more countries in January 2016 to bring its total to 190 countries. The 130 new countries will have 14 million subscribers combined by 2022, up from 3 million at end-2016. The 2022 figure corresponds to 11% of Netflix’s global total.

The top five countries will supply two-thirds of Netflix’s subscribers by 2022. The US will still contribute 44% of subscribers by 2022. By 2022, 17 countries will have more than 1 million subs, up from 10 countries at end-2016.

Subscription revenues for Netflix will climb from $8.29 billion in 2016 to $14.86 billion in 2022. The 60 countries that started before January 2016 will provide 90% of revenues in 2022. However, Asia Pacific will quadruple its revenues to more than $1 billion.


Published in June 2017, the Netflix Forecasts report covers 200 pages in two parts:
• A PDF giving comparison tables and rankings. Chapters include:
o Forecasts summary
o Prospects by country
o Content strategy
o Distribution partners
o Competitive environment
• An excel workbook providing forecasts (2010-2022) for each of the 138 countries covered, comparison tables covering subscribers and subscription revenues.
Forecasts for 138 countries:
Albania
Algeria
Angola
Argentina
Armenia
Australia
Austria
Azerbaijan
Bahrain
Bangladesh
Belarus
Belgium
Benin
Bolivia
Bosnia
Botswana
Brazil
Bulgaria
Burkina Faso
Burundi
Cambodia
Cameroon
Canada
CAR
Chad
Chile
China
Colombia
DR Congo
Rep Congo
Costa Rica
Cote d’Ivoire
Croatia
Cyprus
Czech Rep.
Denmark
Dominican Rep.
Ecuador
Egypt
El Salvador
Eq Guinea
Estonia
Ethiopia
Finland
France
Gabon
Gambia
Georgia
Germany
Ghana
Greece
Guatemala
Guinea
Honduras
Hong Kong
Hungary
Iceland
India
Indonesia
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Laos
Latvia
Lebanon
Liberia
Lithuania
Luxembourg
Macedonia
Madagascar
Malawi
Mali
Malaysia
Malta
Mexico
Moldova
Mongolia
Montenegro
Morocco
Mozambique
Myanmar
Namibia
Nepal
Netherlands
New Zealand
Nicaragua
Niger
Nigeria
Norway
Oman
Pakistan
Panama
Paraguay
Peru
Philippines
Poland
Portugal
Puerto Rico
Qatar
Romania
Russia
Rwanda
Saudi Arabia
Senegal
Serbia
Sierra Leone
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sri Lanka
Sweden
Switzerland
Syria
Taiwan
Tanzania
Thailand
Togo
Tunisia
Turkey
Uganda
Ukraine
UAE
UK
USA
Uruguay
Uzbekistan
Venezuela
Vietnam
Zambia
Zimbabwe

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