Middle East and Africa OTT TV and Video Forecasts
MEA SVOD revenues will increase tenfold from $124 million in 2015 and onto $1,240 million in 2021. The Middle East & Africa OTT TV and Video Forecasts report estimates that Turkey will remain market leader covered, with $257 million in SVOD revenues by 2021.
Digital TV Research forecasts 19.59 million SVOD [subscription video on demand] homes across 28 countries in the region by 2021, up from only 15,000 in 2010 and 2.79 million expected by end-2016.
Total OTT TV and video revenues will reach $1,795 million in 2021; up from only $13 million recorded in 2010 and $277 million in 2015. SVOD’s dominance is expected to grow to 69% of the OTT [over-the-top] total in 2021 from 45% in 2015. Unlike Western Europe for example, OTT TV and video advertising revenues will be limited in the Middle East and Africa as few free-to-air broadcasters have deep online archives.
From the $1,518 million in OTT revenues to be added between 2015 and 2021, Turkey will contribute $264 million, with South Africa bringing in a further $222 million and Israel $187 million more.