Latin America Pay TV Forecasts 2019
Two operators dominate Latin American pay TV. America Movil and DirecTV/Sky accounted for nearly half of the region’s pay TV subscribers by end-2018.
Simon Murray, Principal Analyst at Digital TV Research, said: “DirecTV/Sky had 21.43 million subscribers by end-2018 – or just under 30% of the region’s total. The company has increased its base due mainly to the popularity of pre-paid subscribers. Slow growth will push its count to 22.18 million by 2024.”
America Movil had 13.69 million pay TV subscribers (mostly under its Claro brand) by end-2018. This is down by 890,000 since end-2016. The operator will lose subscribers again in 2019 before returning to growth. However, its 2024 total will still be lower than 2016.
Although the economic recession waned somewhat in 2017, the pay TV sector is still far from buoyant. The number of pay TV subscribers was flat year-on-year in 2018.
Only about 5 million more pay TV subscribers are expected between 2018 and 2024 – bringing the total to 77 million. Pay TV penetration will not climb beyond the current 44% of TV households.
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