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Global OTT TV and Video Forecasts

Global OTT TV and Video Forecasts

Global OTT TV and video revenues [covering 64 countries] will reach $51.1 billion in 2020; a massive increase from the $4.2 billion recorded in 2010 and the $26.0 billion expected in 2015. 

According to the Global OTT TV & Video Forecasts report from Digital TV Research, the US will remain the dominant territory - with OTT TV and video revenues rising by $16.6 billion between 2010 and 2020 to $19.1 billion. China’s OTT TV and video revenues will rocket from just $40 million in 2010 to $2,815 million in 2020 – to push China up to fourth place in the world rankings. OTT revenues will exceed $1 billion in 11 countries by 2020.

SVOD will become the largest revenue source in 2020, overtaking OTT advertising. SVOD will add $14 billion between 2014 and 2020, with advertising on OTT sites up by nearly $12 billion.

The report forecasts 249 million SVOD [subscription video on demand] homes by 2020, up from 20 million in 2010 and an expected 117 million by end-2015. The US will contribute 70 million SVOD homes to the 2020 total. 

SVOD revenues will soar from $1.0 billion in 2010 to $7.6 billion in 2014 and onto $21.6 billion in 2020. The US generated SVOD revenues of $753 million in 2010. Its revenues will climb by 765% to $6,516 million in 2020. 

Simon Murray, Principal Analyst at Digital TV Research, said: “SVOD has developed even faster than we expected in our last edition a year ago. Some of this growth was spurred by Netflix’s aim to establish operations in 200 countries by end-2016. Not only has the launch of Netflix boosted each market, but the anticipation of its launch has galvanized local players into action - creating a whirlwind of promotional activity.”

Netflix’s international operations are growing fast. Digital TV Research expects its international paying subscribers to grow to 26.36 million by end-2015. We also expect that its US paying SVOD subs will reach 43.54 million by end-2015, giving a global total of 69.90 million.


Published in June 2015, this 184-page PDF and excel report contains comprehensive coverage of the global OTT TV & video sector (subscribers/homes, transactions and revenues. SVOD, Ad-supported, rental/pay-per-view and download-to-own/electronic sell-through) for 64 countries, including:

Executive Summary.
NEW: Major OTT players, including Netflix subscriber estimates by country (December 2011, December 2012, December 2013, December 2014, and December 2015), Netflix partnerships with pay TV operators, and estimated launch dates for Netflix by country.
NEW: Mini-profiles for 186 OTT operators – by country.
Global forecasts summary from 2010 to 2020
Comparison forecast tables for 64 countries (up from 51 in the last report).
Individual country forecasts for 64 territories (up from 51 in the last report).

64 countries covered (15 from Asia Pacific, 15 from Latin America and North America, 15 from Western Europe and 19 from Eastern Europe, Middle East & Africa):

Argentina
Australia
Austria
Belgium
Brazil
Bulgaria
Canada
Chile
China
Colombia
Costa Rica
Croatia
Czech Rep.
Denmark
Ecuador
Egypt
Finland
France
Germany
Greece
Guatemala
Honduras
Hong Kong
Hungary
India
Indonesia
Ireland
Israel
Italy
Japan
Malaysia
Mexico
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Puerto Rico
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Turkey
Ukraine
UAE
UK
USA
Uruguay
Venezuela
Vietnam

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