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Global OTT TV and Video Forecasts

Global OTT TV and Video Forecasts

Global OTT TV and video revenues [for 100 countries – up from 64 in the previous edition] will reach $64.78 billion in 2021; a massive increase from $4.47 billion in 2010 and $29.41 billion in 2015. 

From the $35.37 billion extra revenues between 2015 and 2021, Asia Pacific will contribute $12.65 billion, Western Europe $8.25 billion and North America $9.00 billion. The Global OTT TV & Video Forecasts report estimates that Latin American revenues will nearly triple, with even greater growth expected in Eastern Europe and the Middle East & Africa.

The US will remain the dominant territory for online TV and video revenues – which will rise by $8.24 billion to $22.82 billion between 2015 and 2021. China will add a further $6.24 billion, with its total revenues nearly quintupling over the period to give it second place. 

SVOD will become the largest revenue source by 2018, but AVOD will regain top position by 2020. SVOD will add $14.58 billion in revenues between 2015 and 2021, with AVOD up by even more ($15.37 billion).

Online TV and video advertising has been boosted in recent years by the rapid growth in mobile advertising. Fast growth will continue; reaching a global total of $26.96 billion in 2021. 

SVOD revenues will soar from $0.89 billion in 2010 to $11.13 billion in 2015 and onto $25.71 billion in 2021. This means that SVOD will contribute 40% of total OTT revenues in 2021; double the 20% recorded in 2010.


Published in July 2016, this 270-page PDF and excel report contains comprehensive coverage of the Global OTT TV & video sector (subscribers/homes, transactions and revenues. SVOD, Ad-supported, rental and download-to-own/electronic sell-through) for 100 countries, including:
Executive Summary.
Regional forecasts summary from 2010 to 2021
Comparison forecast tables.
Individual country forecasts.

Countries covered:
Algeria
Czech Rep
Israel
Norway
South Africa
Angola
Denmark
Italy
Oman
South Korea
Argentina
Ecuador
Japan
Pakistan
Spain
Australia
Egypt
Jordan
Panama
Sri Lanka
Austria
El Salvador
Kenya
Paraguay
Sweden
Bahrain
Estonia
Kuwait
Peru
Switzerland
Belarus
Finland
Latvia
Philippines
Taiwan
Belgium
France
Lebanon
Poland
Tanzania
Bolivia
Georgia
Lithuania
Portugal
Thailand
Bosnia
Germany
Luxembourg
Puerto Rico
Tunisia
Brazil
Ghana
Malawi
Qatar
Turkey
Bulgaria
Greece
Malaysia
Romania
UAE
Canada
Guatemala
Mexico
Russia
Uganda
Chile
Honduras
Morocco
Rwanda
Ukraine
China
Hong Kong
Namibia
Saudi Arabia
UK
Colombia
Hungary
Nepal
Senegal
Uruguay
Costa Rica
Iceland
Netherlands
Serbia
USA
Cote d'Ivoire
India
New Zealand
Singapore
Venezuela
Croatia
Indonesia
Nicaragua
Slovakia
Vietnam
Cyprus
Ireland
Nigeria
Slovenia
Zambia

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