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Eastern Europe SVOD Forecasts

Eastern Europe SVOD Forecasts

Eastern Europe will have 18.19 million paying SVOD subscribers [for TV episodes and movies – excluding sports, for example] across 18 countries by 2021, up from 3.33 million at end-2015 and 5.58 million by end-2016 – almost sextupling between 2015 and 2021. 

The Eastern Europe SVOD Forecasts report estimates that Russia accounted for 44% of the region’s SVOD subs in 2016, with this proportion slowly growing to half the total by 2021. From the 12.61 million SVOD additions between 2016 and 2021, Russia will supply 6.69 million. 

By 2021, the top five SVOD platforms will account for half of the region’s SVOD subscribers. Netflix (3.50 million subs) will be the leader, followed by Russia’s Ivi (2.43 million), Megogo (1.32 million in Russia and the Ukraine), Russia’s Okko (1.08 million) and Poland’s Ipla (0.90 million).


Published in November 2016, this 116-page PDF and excel report contains comprehensive coverage of the SVOD sector (TV episodes and movies) for 18 countries. The report comprises:

Executive Summary.
Major SVOD players, including subscriber estimates by country (2010 to 2021) for the major platforms.
Country-by-country forecasts from 2010 to 2021
Country profiles


18 countries and 42 platforms covered:

Country No of ops Operators
Belarus 1 Netflix
Bosnia 2 Netflix; Pickbox
Bulgaria 2 Netflix; Voyo
Croatia 3 Netflix; Oyo; Pickbox
Cyprus 1 Netflix
Czech Rep 3 Netflix; Voyo; Myprime
Estonia 2 Netflix; Viaplay
Greece 1 Netflix
Hungary 2 Netflix; Myprime
Latvia 2 Netflix; Viaplay
Lithuania 2 Netflix; Viaplay
Poland 4 Netflix; Ipla; Myprime; Amazon
Romania 3 Netflix; Voyo; Myprime
Russia 4 Netflix; Ivi; Megogo; Okko
Serbia 2 Netflix; Pickbox
Slovakia 3 Netflix; Voyo; Myprime
Slovenia 3 Netflix; Voyo; Pickbox
Ukraine 2 Netflix; Megogo

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