Digital TV Western Europe Forecasts
The number of homes paying for IPTV in Western Europe overtook pay satellite TV ones in 2015. According the Digital TV Western Europe Forecasts report, IPTV subscriptions will climb by nearly 7 million (up by 27%) between 2015 and 2021. IPTV revenues will reach $5.77 billion in 2021 – up by $1.2 billion.
However, the number of homes paying for satellite TV will fall by 300,000 between 2015 and 2021 for the 18 countries covered in the report. This is due mainly to some operators, especially in Spain and Italy, converting their DTH subs to more lucrative bundles on their broadband networks. Satellite TV revenues will fall for every year from 2011 – and will decline by $1 billion between 2015 and 2021.
Western European pay TV is fast maturing, with penetration only forecast to grow from 56.8% at end-2015 to 59.5% in 2021. The number of pay TV subscribers will climb from 97.4 million in 2015 to 104.3 million in 2021.
So, pay TV subscriptions will only increase by 6.9 million (7.0%) between 2015 and 2021. However, the number of digital pay TV subs will increase by 19.0% (nearly 17 million) over the same period. Digital cable subs will increase by almost 10 million.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook