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Digital TV World Revenue Forecasts

Digital TV World Revenue Forecasts

Satellite TV [DTH or DBS] revenues will overtake total cable TV revenues in 2015, according to Digital TV Research. Covering 138 countries, the Digital TV World Revenue Forecasts report estimates that satellite TV accounted for 44% of the total in 2014, rising to 46% by 2020. However, cable TV revenues (both analog and digital) will drop from 46% of the total in 2014 to 40% in 2020. Meanwhile, IPTV – the fastest growing platform – will climb from a 10% share in 2014 to 13% by 2020.

Satellite TV revenues will reach $94.8 billion in 2020. The US will remain satellite TV market leader. Brazil will be second by 2020 ($6.8 billion); having overtaken the UK in 2013. India will add the most satellite TV revenues ($2.5 billion, moving from tenth to fifth place) between 2014 and 2020. However, the US will fall by $421 million, Canada by $805 million and France by $232 million.

Global cable TV revenues peaked at $93.8 billion in 2012, and will fall to $81.9 billion in 2020. However, cable operators will gain extra revenues by converting subscribers to bundles. Analog cable TV revenues will plummet by $14.4 billion between 2014 and 2020 to only $1.5 billion. 

Digital cable TV revenues will climb by 5.6% from $76.1 billion in 2014 to $80.3 billion in 2020 – or up by nearly $19 billion between 2010 and 2020. Digital cable TV revenues in the US will fall by $8.9 billion between 2014 and 2020 to $34.1 billion. In fact, digital cable TV revenues will drop for 20 countries over the same period. Second-placed China will increase its revenues by $2.1 billion to $8.9 billion and third-placed Japan by $2.0 billion to $5.1 billion. India will add $3.2 billion in digital cable TV revenues to take its total to $4.3 billion.

IPTV revenues will climb to $27.9 billion in 2020; triple the 2010 figure. US IPTV revenues will increase by $1.3 billion between 2014 and 2020 to $9.5 billion, with Canada second with $2.3 billion. Third-placed China will be up by $1.1 billion to $2.1 billion – just ahead of Japan.

Pay TV revenues will more than double in 33 countries between 2014 and 2020. Most of the fast growing nations by percentage increase will be in Africa, with Myanmar, Laos and Bangladesh providing notable exceptions. India’s revenues will climb by $4.7 billion between 2014 and 2020, with China up by $1.6 billion and Japan increasing by $1.1 billion. 

Global pay TV revenues [subscription fees and on-demand movies and TV episodes] will only grow by 2.6% between 2014 and 2020 to $207 billion. This follows 14.5% growth between 2010 and 2014. 


Published in May 2015, this 246-page electronically-delivered report comes in two parts:
A PDF giving a global Executive Summary, comparison tables and rankings (138 territories).
An excel workbook providing relevant forecasts for each country, comparison and ranking tables; covering pay TV revenues [subscriptions and on-demand revenues for movies and TV episodes].
Forecasts (2010-2020) contain the following detail for each country:
Albania
Algeria
Angola
Argentina
Armenia
Australia
Austria
Azerbaijan
Bahrain
Bangladesh
Belarus
Belgium
Benin
Bolivia
Bosnia
Botswana
Brazil
Bulgaria
Burkina Faso
Burundi
Cambodia
Cameroon
Canada
CAR
Chad
Chile
China
Colombia
DR Congo
Rep Congo
Costa Rica
Cote d’Ivoire
Croatia
Cyprus
Czech Rep.
Denmark
Dominican Rep.
Ecuador
Egypt
El Salvador
Eq Guinea
Estonia
Ethiopia
Finland
France
Gabon
Gambia
Georgia
Germany
Ghana
Greece
Guatemala
Guinea
Honduras
Hong Kong
Hungary
Iceland
India
Indonesia
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Laos
Latvia
Lebanon
Liberia
Lithuania
Luxembourg
Macedonia
Madagascar
Malawi
Mali
Malaysia
Malta
Mexico
Moldova
Mongolia
Montenegro
Morocco
Mozambique
Myanmar
Namibia
Nepal
Netherlands
New Zealand
Nicaragua
Niger
Nigeria
Norway
Oman
Pakistan
Panama
Paraguay
Peru
Philippines
Poland
Portugal
Puerto Rico
Qatar
Romania
Russia
Rwanda
Saudi Arabia
Senegal
Serbia
Sierra Leone
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sri Lanka
Sweden
Switzerland
Syria
Taiwan
Tanzania
Thailand
Togo
Tunisia
Turkey
Uganda
Ukraine
UAE
UK
USA
Uruguay
Uzbekistan
Venezuela
Vietnam
Zambia
Zimbabwe

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