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Asia Pacific SVOD Forecasts

Asia Pacific SVOD Forecasts

The Asia Pacific region will have 157.78 million SVOD [subscription video on demand] subscribers by 2021, up from 41.68 million in 2015 and 76.12 million expected by end-2016. The total will be nudging 100 million by end-2017, according to the Asia Pacific SVOD Forecasts report.

Rapid smartphone subscription growth means that China will command 47% of the 2021 total SVOD subscribers – up from 38% in 2015. From the 82 million additions between 2016 and 2021, China will supply 34 million, Japan 9 million and India 15 million. 

By 2021, 17.5% of the region’s TV households [across 17 countries] will subscribe to an SVOD platform, up from only 5.1% by end-2015 and 9.1% expected by end-2016. Penetration rates in 2021 will vary from 53.5% in Australia (with four countries above 50%) to 8.0% in Pakistan. 

Simon Murray, Principal Analyst at Digital TV Research, said: “Although Netflix, Amazon, Iflix, HOOQ and Viu will enjoy rapid growth, they will collectively only account for 16% of the region’s SVOD subscribers by 2021.” 

He continued: “Netflix is forecast to have 7.59 million subscribers in the region by 2021, up from 3.17 million at end-2016. Australia, Japan, Korea and New Zealand will together account for nearly three-quarters of the total. Netflix is considered expensive in most other countries. We do not believe that Netflix will launch as a standalone platform in China.”


Published in October 2016, this 136-page PDF and excel report contains comprehensive coverage of the SVOD sector for 17 countries. The report comprises:

Executive Summary.
Major SVOD players, including subscriber estimates by country (2010 to 2021) for the major platforms.
Country-by-country forecasts from 2010 to 2021
Country profiles

17 countries and 71 platforms covered:

Country No of ops Operators
Australia 5 Netflix; Stan; Presto; Foxtel Play; Amazon Prime
China 4 Youku Tudou; TMall Box Office; Iqiyi; QQ Tencent Video
Hong Kong 4 Netflix; GOTV; MyTV Super; Viu
India 9 Netflix; Amazon Prime; Ditto; Hotstar; Bigflix; Eros Now; HOOQ; Spuul; Viu
Indonesia 6 Netflix; Iflix; HOOQ; Tribe;Catchplay; Viu
Japan 8 Netflix; Amazon; Hulu; Tsutaya; U-Next; Avex dtv; au Smart Pass; UULA
Malaysia 7 Netflix; Iflix; Astro OD Plus; Tonton Premiere; Viu; HOOQ Catchplay
Nepal 1 Netflix
New Zealand 3 Netflix; Lightbox; Neon
Pakistan 3 Netflix; Icflix; Iflix
Philippines 3 Netflix; Iflix; HOOQ
Singapore 5 Netflix; Iflix; HOOQ; Viu; Catchplay
S Korea 3 Netflix; Tving; Amazon Prime
Sri Lanka 2 Netflix; Iflix
Taiwan 2 Netflix; Catchplay
Thailand 3 Netflix; Iflix; HOOQ
Vietnam 3 Netflix; Iflix; HOOQ

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