Published in August 2014, this 85-page PDF and excel report comes in six parts:
Executive Summary which discusses the burning OTT TV and video issues as well as giving top-line analysis of the forecasts.
Succinct profiles of the main content providers and platforms, such as Apple, Amazon, Google, Hulu, Netflix, YouTube, Facebook, Blockbuster, Xbox, PlayStation, Sony Entertainment Network, BBC iPlayer, YouView and Dailymotion.
Asia Pacific forecasts summary from 2010 to 2020
Comparison forecast tables for 14 countries.
Individual country forecasts for 14 territories.
14 countries covered:
Asia Pacific Online TV & Video Forecasts Description
Asia Pacific online TV and video revenues (over fixed broadband networks) will reach $10.19 billion in 2020; a massive increase from the $0.54 billion recorded in 2010 and $2.68 billion in 2013, according to a new report from Digital TV Research. The OTT (over-the-top) TV sector is on the brink of a huge take-off for the 14 countries covered in the Asia Pacific Online TV & Video report as key players expand internationally, broadband penetration increases and as new partnerships are announced almost on a daily basis.
Online TV and video advertising has been the key driver for the OTT sector, with revenues of $1.69 billion expected in 2014, up from $0.33 billion in 2010. Rapid advertising expenditure growth will continue, to reach $4.61 billion in 2020. China will contribute $1.96 billion to the 2020 total, with Japan supplying a further $1.20 billion – these two countries will provide two-thirds of the region’s total.
Online television and video subscription revenues (SVOD) will soar from $110 million in 2010 to $1,272 million in 2014 and onto $3,493 million in 2020. Japan will lead the SVOD sector by a long way, with revenues of $1,927 million in 2020 – or 55% of the region’s total.
Online TV and video rental/pay-per-view revenues will expand rapidly, climbing from $36 million in 2010 to $804 million in 2020. Download-to-own revenues are forecast to be $1,283 million in 2020, up from only $58 million in 2010.
The number of homes paying a monthly subscription to receive SVOD packages will climb from 2.27 million in 2010 (0.3% of TV households) to 14.49 million by end-2014 (1.8%) and onto 53.41 million in 2020 (6.0%).