Asia Pacific OTT TV and Video Forecasts 2019
Asia Pacific OTT TV episode and movie revenues will reach $48 billion in 2024; up from the $21 billion recorded in 2018. According to the Asia Pacific OTT TV and Video Forecasts report, the total will increase by $5 billion in 2019 alone.
China and Japan will account for 71% of the region’s total revenues by 2024. China will command a 57% share by 2024 from the 22 countries covered in the report.
Advertising on OTT sites [AVOD] is the main source of OTT revenues. SVOD will take 39% of OTT revenues by 2024, with AVOD supplying 52%.
AVOD revenues will exceed SVOD revenues in China, India and Japan. China’s AVOD revenues will reach a staggering $16.60 billion by 2024 – or two-thirds of the Asia Pacific total.
Asia Pacific SVOD revenues will climb from just under $8 billion in 2018 to $19 billion in 2024. China’s share will remain at about half of the total. India’s SVOD revenues will quadruple, but it will still be way behind the similarly-sized China.
- Published in March 2019, this 206-page PDF, PowerPoint and excel report provides extensive research for 22 territories. Covering movies and TV episodes, the report comes in three parts:
- • Outlook: Forecasts for 22 countries in a 49-page PowerPoint document full of charts, graphs and bullet points;
- • Excel workbook covering each year from 2010 to 2024 for 22 countries by household penetration, by SVOD subscribers and by OTT revenues for movies and TV episodes. As well as summary tables by country and by platform;
- • Insight: Detailed country-by-country analysis in an 89-page PDF document.
- Forecasts for the following 99 platforms across 22 countries:
- Country SVOD ops SVOD Platforms
- Australia 4 Netflix; Amazon Prime Video; Stan; Foxtel Now
- Bangladesh 3 Netflix; Amazon Prime Video; Iflix
- Cambodia 3 Netflix; Amazon Prime Video; Iflix
- China 3 Youku Tudou; IQiyi; Tencent Video
- Hong Kong 4 Netflix; Amazon Prime Video; MyTV Super; Viu
- India 11 Netflix; Amazon Prime Video; Zee 5; Hotstar; Sony Liv; ALT Balaji; Eros Now; HOOQ; Spuul; Viu: Yupp TV
- Indonesia 6 Netflix; Amazon Prime Video; Iflix; HOOQ; Catchplay; Viu
- Japan 7 Netflix; Amazon Prime Video; Hulu; Tsutaya; U-Next; Avex dtv; au Smart Pass
- Laos 2 Netflix; Amazon Prime Video
- Malaysia 5 Netflix; Amazon Prime Video; Iflix; Viu; Dimsum
- Mongolia 3 Netflix; Amazon Prime Video; Viu
- Myanmar 3 Netflix; Amazon Prime Video; Iflix
- Nepal 3 Netflix; Amazon Prime Video; Iflix
- New Zealand 4 Netflix; Amazon Prime Video; Lightbox; Neon
- Pakistan 5 Netflix; Amazon Prime Video; Iflix; Icflix; Starz Play
- Philippines 5 Netflix; Amazon Prime Video; Iflix; HOOQ; Viu
- Singapore 5 Netflix; Amazon Prime Video; HOOQ; Catchplay; Viu
- South Korea 7 Netflix; Amazon Prime Video; Tving; LG U+; Olleh TV; Oksusu; Pooq
- Sri Lanka 3 Netflix; Amazon Prime Video; Iflix
- Taiwan 4 Netflix; Amazon Prime Video; Catchplay; CHT
- Thailand 5 Netflix; Amazon Prime Video; Iflix; HOOQ; Viu
- Vietnam 4 Netflix; Amazon Prime Video; Iflix; HOOQ
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