Global AR in Retail Market Research Report, Competitive, Technology and Forecast Analysis 2025-2032
Description
Market Overview
According to DIResearch＇s in-depth investigation and research, the global AR in Retail market size will reach 3,416.86 Million USD in 2025 and is projected to reach 13,035.69 Million USD by 2032, with a CAGR of 21.08% (2025-2032). Notably, the China AR in Retail market has changed rapidly in the past few years. By 2025, China＇s market size is expected to be Million USD, representing approximately % of the global market share.
Research Summary
AR (augmented reality) in retail refers to the use of technology to superimpose virtual information onto the real-world shopping experience. This can include features like virtual try-ons, product visualization, and in-store navigation tools that allow customers to get a sense of what products look like or how they might function in a specific space. AR in retail is intended to provide customers with a more immersive, engaging, and convenient shopping experience.
The major global suppliers of AR in Retail include Google, PTC, Apple, Microsoft, Wikitude, DAQRI, Zugara, Blippar, Marxent Labs, Augment, ViewAR, Holition, Ikea, Sephora, Amazon, etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.
This report studies the market size, price trends and future development prospects of AR in Retail. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major suppliers, as well as the market status and trends of different product types and applications in the global AR in Retail market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.
The regions and countries in the report include US, Germany, Japan, China, France, UK, South Korea, Canada, Italy, Russia, Mexico, Brazil, India, Vietnam, Thailand, South Africa and other regions, covering the AR in Retail market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of AR in Retail industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.
The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.
Global Key Suppliers of AR in Retail Include:
Google
PTC
Apple
Microsoft
Wikitude
DAQRI
Zugara
Blippar
Marxent Labs
Augment
ViewAR
Holition
Ikea
Sephora
Amazon
AR in Retail Product Segment Include:
Marker-based Augmented Reality
Marker-less Augmented Reality
AR in Retail Product Application Include:
E-commerce
Physic Stores
Chapter Scope
Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trend
Chapter 2: Global AR in Retail Industry PESTEL Analysis
Chapter 3: Global AR in Retail Industry Porter's Five Forces Analysis
Chapter 4: Global AR in Retail Major Regional Market Size (Revenue) and Forecast Analysis
Chapter 5: Global AR in Retail Competitive Analysis of Key Suppliers (Revenue, Market Share, Regional Distribution and Industry Concentration)
Chapter 6: Global AR in Retail Revenue and Forecast Analysis by Product Type
Chapter 7: Key Company Profiles (Product Portfolio, Revenue and Gross Margin)
Chapter 8: Industrial Chain Analysis, AR in Retail Different Application Market Analysis (Revenue and Forecast) and Sales Channel Analysis
Chapter 9: Research Findings and Conclusion
Chapter 10: Methodology and Data Sources
According to DIResearch＇s in-depth investigation and research, the global AR in Retail market size will reach 3,416.86 Million USD in 2025 and is projected to reach 13,035.69 Million USD by 2032, with a CAGR of 21.08% (2025-2032). Notably, the China AR in Retail market has changed rapidly in the past few years. By 2025, China＇s market size is expected to be Million USD, representing approximately % of the global market share.
Research Summary
AR (augmented reality) in retail refers to the use of technology to superimpose virtual information onto the real-world shopping experience. This can include features like virtual try-ons, product visualization, and in-store navigation tools that allow customers to get a sense of what products look like or how they might function in a specific space. AR in retail is intended to provide customers with a more immersive, engaging, and convenient shopping experience.
The major global suppliers of AR in Retail include Google, PTC, Apple, Microsoft, Wikitude, DAQRI, Zugara, Blippar, Marxent Labs, Augment, ViewAR, Holition, Ikea, Sephora, Amazon, etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.
This report studies the market size, price trends and future development prospects of AR in Retail. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major suppliers, as well as the market status and trends of different product types and applications in the global AR in Retail market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.
The regions and countries in the report include US, Germany, Japan, China, France, UK, South Korea, Canada, Italy, Russia, Mexico, Brazil, India, Vietnam, Thailand, South Africa and other regions, covering the AR in Retail market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of AR in Retail industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.
The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.
Global Key Suppliers of AR in Retail Include:
PTC
Apple
Microsoft
Wikitude
DAQRI
Zugara
Blippar
Marxent Labs
Augment
ViewAR
Holition
Ikea
Sephora
Amazon
AR in Retail Product Segment Include:
Marker-based Augmented Reality
Marker-less Augmented Reality
AR in Retail Product Application Include:
E-commerce
Physic Stores
Chapter Scope
Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trend
Chapter 2: Global AR in Retail Industry PESTEL Analysis
Chapter 3: Global AR in Retail Industry Porter's Five Forces Analysis
Chapter 4: Global AR in Retail Major Regional Market Size (Revenue) and Forecast Analysis
Chapter 5: Global AR in Retail Competitive Analysis of Key Suppliers (Revenue, Market Share, Regional Distribution and Industry Concentration)
Chapter 6: Global AR in Retail Revenue and Forecast Analysis by Product Type
Chapter 7: Key Company Profiles (Product Portfolio, Revenue and Gross Margin)
Chapter 8: Industrial Chain Analysis, AR in Retail Different Application Market Analysis (Revenue and Forecast) and Sales Channel Analysis
Chapter 9: Research Findings and Conclusion
Chapter 10: Methodology and Data Sources
Table of Contents
165 Pages
- 1 AR in Retail Market Overview
- 1.1 Product Definition and Statistical Scope
- 1.2 AR in Retail Product by Type
- 1.2.1 Marker-based Augmented Reality
- 1.2.2 Marker-less Augmented Reality
- 1.3 AR in Retail Product by Application
- 1.3.1 E-commerce
- 1.3.2 Physic Stores
- 1.4 Global AR in Retail Market Size Analysis (2020-2032)
- 1.5 AR in Retail Market Development Status and Trends
- 1.5.1 AR in Retail Industry Development Status Analysis
- 1.5.2 AR in Retail Industry Development Trends Analysis
- 2 AR in Retail Market PESTEL Analysis
- 2.1 Political Factors Analysis
- 2.2 Economic Factors Analysis
- 2.3 Social Factors Analysis
- 2.4 Technological Factors Analysis
- 2.5 Environmental Factors Analysis
- 2.6 Legal Factors Analysis
- 3 AR in Retail Market Porter's Five Forces Analysis
- 3.1 Competitive Rivalry
- 3.2 Threat of New Entrants
- 3.3 Bargaining Power of Suppliers
- 3.4 Bargaining Power of Buyers
- 3.5 Threat of Substitutes
- 4 Global AR in Retail Market Analysis by Country
- 4.1 Global AR in Retail Market Size Analysis by Country: 2024 VS 2025 VS 2032
- 4.1.1 Global AR in Retail Revenue Analysis by Country (2020-2025)
- 4.1.2 Global AR in Retail Revenue Forecast Analysis by Country (2026-2032)
- 4.2 United States AR in Retail Market Revenue and Growth Rate (2020-2032)
- 4.3 Germany AR in Retail Market Revenue and Growth Rate (2020-2032)
- 4.4 Japan AR in Retail Market Revenue and Growth Rate (2020-2032)
- 4.5 China AR in Retail Market Revenue and Growth Rate (2020-2032)
- 4.6 France AR in Retail Market Revenue and Growth Rate (2020-2032)
- 4.7 U.K. AR in Retail Market Revenue and Growth Rate (2020-2032)
- 4.8 South Korea AR in Retail Market Revenue and Growth Rate (2020-2032)
- 4.9 Canada AR in Retail Market Revenue and Growth Rate (2020-2032)
- 4.10 Italy AR in Retail Market Revenue and Growth Rate (2020-2032)
- 4.11 Russia AR in Retail Market Revenue and Growth Rate (2020-2032)
- 4.12 Mexico AR in Retail Market Revenue and Growth Rate (2020-2032)
- 4.13 Brazil AR in Retail Market Revenue and Growth Rate (2020-2032)
- 4.14 India AR in Retail Market Revenue and Growth Rate (2020-2032)
- 4.15 Vietnam AR in Retail Market Revenue and Growth Rate (2020-2032)
- 4.16 Thailand AR in Retail Market Revenue and Growth Rate (2020-2032)
- 4.17 South Africa AR in Retail Market Revenue and Growth Rate (2020-2032)
- 5 Competition by Suppliers
- 5.1 Global AR in Retail Market Revenue by Key Suppliers (2021-2025)
- 5.2 AR in Retail Competitive Landscape Analysis and Market Dynamic
- 5.2.1 AR in Retail Competitive Landscape Analysis
- 5.2.2 Global Key Suppliers Headquarter and Key Area Sales
- 5.2.3 Market Dynamic
- 6 AR in Retail Market Analysis by Type
- 6.1 Global AR in Retail Market Size Analysis by Type: 2024 VS 2025 VS 2032
- 6.2 Global AR in Retail Revenue and Forecast Analysis by Type (2020-2032)
- 7 Key Companies Analysis
- 7.1 Google
- 7.1.1 Google Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.1.2 Google AR in Retail Product Portfolio
- 7.1.3 Google AR in Retail Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.2 PTC
- 7.2.1 PTC Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.2.2 PTC AR in Retail Product Portfolio
- 7.2.3 PTC AR in Retail Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.3 Apple
- 7.3.1 Apple Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.3.2 Apple AR in Retail Product Portfolio
- 7.3.3 Apple AR in Retail Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.4 Microsoft
- 7.4.1 Microsoft Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.4.2 Microsoft AR in Retail Product Portfolio
- 7.4.3 Microsoft AR in Retail Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.5 Wikitude
- 7.5.1 Wikitude Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.5.2 Wikitude AR in Retail Product Portfolio
- 7.5.3 Wikitude AR in Retail Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.6 DAQRI
- 7.6.1 DAQRI Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.6.2 DAQRI AR in Retail Product Portfolio
- 7.6.3 DAQRI AR in Retail Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.7 Zugara
- 7.7.1 Zugara Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.7.2 Zugara AR in Retail Product Portfolio
- 7.7.3 Zugara AR in Retail Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.8 Blippar
- 7.8.1 Blippar Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.8.2 Blippar AR in Retail Product Portfolio
- 7.8.3 Blippar AR in Retail Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.9 Marxent Labs
- 7.9.1 Marxent Labs Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.9.2 Marxent Labs AR in Retail Product Portfolio
- 7.9.3 Marxent Labs AR in Retail Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.10 Augment
- 7.10.1 Augment Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.10.2 Augment AR in Retail Product Portfolio
- 7.10.3 Augment AR in Retail Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.11 ViewAR
- 7.11.1 ViewAR Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.11.2 ViewAR AR in Retail Product Portfolio
- 7.11.3 ViewAR AR in Retail Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.12 Holition
- 7.12.1 Holition Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.12.2 Holition AR in Retail Product Portfolio
- 7.12.3 Holition AR in Retail Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.13 Ikea
- 7.13.1 Ikea Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.13.2 Ikea AR in Retail Product Portfolio
- 7.13.3 Ikea AR in Retail Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.14 Sephora
- 7.14.1 Sephora Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.14.2 Sephora AR in Retail Product Portfolio
- 7.14.3 Sephora AR in Retail Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.15 Amazon
- 7.15.1 Amazon Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.15.2 Amazon AR in Retail Product Portfolio
- 7.15.3 Amazon AR in Retail Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 8 Industry Chain Analysis
- 8.1 AR in Retail Industry Chain Analysis
- 8.2 AR in Retail Product Downstream Application Analysis
- 8.2.1 Global AR in Retail Market Size and Growth Rate (CAGR) by Application: 2024 VS 2025 VS 2032
- 8.2.2 Global AR in Retail Revenue and Forecast by Application (2020-2032)
- 8.3 AR in Retail Typical Downstream Customers
- 8.4 AR in Retail Sales Channel Analysis
- 9 Research Findings and Conclusion
- 10 Methodology and Data Source
- 10.1 Methodology/Research Approach
- 10.2 Research Scope
- 10.3 Benchmarks and Assumptions
- 10.4 Date Source
- 10.4.1 Primary Sources
- 10.4.2 Secondary Sources
- 10.5 Data Cross Validation
- 10.6 Disclaimer
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