North America Edible Water Bottles Market - 2022-2029
The North America edible water bottles market size was worth US$ XX million in 2021 and is estimated to record significant growth by reaching up to US$ XX million by 2029, growing at a CAGR of XX% within the forecast period (2022-2029).
A transparent sachet composed of chloride and seaweed that holds one portion of water is known as an edible water bottle. It is biodegradable and can even be consumed. Plastic's widespread use as a packaging material in food, beverages, and other consumer goods is causing significant environmental contamination and harming marine habitats worldwide. Plastic's non-biodegradable nature also negatively impacts humans, prompting growth opportunities for biodegradable packaging materials such as edible water bottles.
The market for edible water bottles in North American countries is expected to rise as people become more aware of the negative impacts of plastic on the environment. Furthermore, growing regulation on the use of single-use plastic in U.S. is another factor creating a market trend for edible water bottles in North America.
Increasing regulations on the use of single-use plastics are expected to create market demand for edible water bottles in the forecast period.
Increasing regulations on the use of single-use plastics are expected to create market demand for edible water bottles in the forecast period
The American Chemistry Council is the primary data source for plastics generation. Plastic production in U.S. totaled 35.7 million tonnes in 2018, accounting for 12.2% of MSW production.
The EPA measured plastic recycling using statistics from the American Chemistry Council, the National Association for PET Container Resources, and the Association of Plastic Recyclers. While the amount of recycled plastics is three million tonnes in 2018, for an 8.7% recycling rate—recycling some types of plastic containers is more significant. PET bottles and jars were recycled at 29.1% in 2018, while HDPE natural bottles were recycled at a rate of 29.3%.
However, with the growing consumption of plastic and its products, various measures have been taken to reduce plastic consumption, such as plastic recycling and a complete ban on single plastic grade materials in the U.S.
For instance, Plastic bag bans are in place in 68 countries throughout the world as of July 2019, with varying degrees of enforcement. Eight states in U.S. have passed legislation prohibiting the use of single-use plastic. California was the first state in U.S. to prohibit single-use plastic bags. In Oklahoma, as of 2019, HB 1200 citation, Preempts local governments from regulating, taxing, or restricting the sale or use of an “auxiliary container,” such as plastic bags, plastic water bottles, or disposable food containers. By the end of 2021, Canada is planning to ban a variety of single-use plastic products.
The growing ban on single-use plastic is expected to create stringent regulations on the overuse of plastic in the forecast period, leading to the huge demand for the substitute material to grow in North America.
In order to bring a better substitute technology for water bottles, various startups in North America are investing in R&D. For instance, as per March 2020 press release, Notpla (previously known as Skipping Rocks Lab), a London-based startup, has been developing and fine-tuning their edible water bottle, known as Ooho, for the past six years. These water bubbles are protected by a transparent, edible barrier comprised of algae and calcium chloride. The Ooho is made by dipping frozen liquid balls into an algae mixture. The membrane forms a watertight seal around the ice as it melts.
Lack of awareness in major countries of North America is hurdling the growth of the product
The growing innovation in the packaging industry has brought revolutionary changes in consumer mindset and consumption patterns. A significant part of North America has shown immense interest in adopting a better and biodegradable substitute for the packaging industry. Growing government support in reducing the overuse of plastic is expected to shift the market trend towards edible water bottles in the forecast period.
However, only limited awareness about the unlimited side effects of plastic and its product consumption across the world is hurdling the growth of the substitutes market. The consumer always chooses convenience over environmental damage, and plastic has become an integral part of the North American population which will take many decades to completely stop the usage of plastic and adoption of biodegradable packaging products.
Furthermore, edible water bottles hold very promising results for environmental growth without damaging the globe in any terms. However, the market is still early and needs more time to grow at a significant rate in the forecast period.
COVID-19 Impact Analysis
The COVID-19 pandemic has led to building various damaging factors for the edible bottles market. During COVID-19, plastic consumption increased in various end-users; however, post-COVID-19, the drive to eliminate plastic packaging is likely to increase significantly. While studies have shown that COVID-19 may survive for up to nine days on plastic, firms are actively studying whether their films can tolerate the virus better.
ThusCOVID-19 has majorly hampered the ongoing research activities on edible water bottles and made it very difficult for startups to raise funds for their upcoming projects focusing on bringing biodegradable packaging due to market slow down. However, the growing vacation drive in U.S. is expected to bring back the market at the same pace in the forecast period leading to reviving the edible water bottles market in coming years.
The North America edible water bottles market can be segmented on type, distribution channel and country.
High consumption of plain water by the U.S. population is boosting the growth of the plain water segment in the edible water bottles market
The North America edible water bottle market is segmented into plain water, mineral water, sparkled water, flavored water, and others. Of the mentioned types, plain water holds a dominating market trend in North America edible water bottles, growing at a CAGR of XX% during 2022-2029. The high consumption of plain water in the North American countries is the primary factor driving the segmental market growth in North America. Plain drinking water provides about one-third of total water intake, more than food (2-3) or any other beverage group.
According to the U.S. Department of Agriculture, for the population between the ages 2 and up, the average daily intake of simple drinking water (tap plus bottled) is 3.9 cups, including both consumers and nonconsumers.
Tap water accounts for 61% of total plain water consumption among people aged 2 and above, while bottled water accounts for 39%. Between males and females of the same age range, there are no significant differences in the overall intake of plain drinking water or bottled water. Teenage boys consume substantially more tap water than teenage girls, and women aged 60 and up consume significantly more than men of the same age.
Technological improvements and the presence of edible water bottle producers in North America is driving the market share for the product in North America
North America dominates the market for edible water bottles. Technological improvements and the presence of edible water bottle producers like Nomaco Limited are expanding usage in the U. S., helping North America's growth.
Furthermore, growing support by the government in reducing plastic and its product consumption in North America is expected to create market growth opportunities for edible water bottles to grow in the forecast period. Growing regulation in plastic water bottles in North America adds value to the market growth for edible water bottles in North America.
For instance, bottled water is considered food in Canada and is governed by the Food and Drugs Act. According to the Act and its rules, all bottled water sold in Canada must be safe to drink. Furthermore, water-bottling enterprises must adhere to quality standards, good manufacturing practices, and labeling laws.
The North America edible water bottles market is highly competitive with local and North America companies. Some prime companies contributing to the market's growth are Notpla and others.
The major companies are adopting several growth strategies such as acquisitions, product launches, and collaborations, contributing to the growth of North America the edible water bottles market.
Overview: Notpla was launched in 2014 as a sustainable packaging startup. A team of designers, chemists, engineers, and business owners. As an alternative to single-use plastic, the company produces sophisticated packaging solutions from seaweed and other natural materials.
For the revolutionary product ""Ooho"" - an edible and entirely biodegradable sachet – the company has received various awards and funds from Innovate UK and the Ellen Macarthur Foundation. Multiple innovation solutions have now been added to the company's portfolio.
Product Portfolio: The company has a product portfolio of edible water bottles that includes:
Ooho!: For liquids, Ooho substitutes single-use packaging. It's ideal for drinks like water, juice, or alcoholic beverages. It's constructed of Notpla, an environmentally friendly packaging material that combines seaweed and plants. Most significantly, Ooho packaging is biodegradable and edible! So, just like a piece of fruit, it will decay in 4-6 weeks.
Notpla raised their pre-seed round on Crowdcube in April 2017, which enabled them to grow the company, create the first machine, and establish a manufacturing facility in London.
Notpla, the material created by Skipping Rocks Lab, has grown beyond Ooho, and in 2019, the company decided to give it a name and renamed it Notpla.
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The North America edible water bottles market report would provide approximately 18 market data tables, 25 figures and 110 pages.
Target Audience 2022
Service Providers/ Buyers
Food & Beverage Companies
Consumer Goods Companies
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