Global Electric & Electronic Home Appliances Market - 2020-2027
The electric & electronic home appliances are the household appliances that are useful in performing the several household functions such as cooking, cleaning, and food preservation. These home appliances comprised of the small appliances, consumer electronics, and other appliances. Small appliances are the semi-portable or portable machines that are used on platforms such as counter-tops and table tops. Consumer electronics comprised of the devices useful for the entertainment, communications, and home-office activities. The market is dominated by the availability of the several electric & electronic home appliances such as air conditioners, dishwashers, clothes dryers, drying cabinets, freezers, refrigerators, kitchen stoves, water heaters, washing machines, microwave ovens, induction cookers and others. The global electric & electronic home appliances market valued USD XX million in 2018 and it is expected to grow at a CAGR of XX% to reach USD XX million by 2026.
The market is driven by the increasing demand for the electric & electronic home appliances with the growing living standards among the consumers along with the rapid urbanizations and high growth in the housing sectors. There is growing adoption of the energy efficient home appliances with the growing government initiatives for energy-efficient appliances.
There is increase in the launch of the electric & electronic home appliances. For instance, in June 2020, Toshiba India had launched a new range of home appliances including the multi-door refrigerators, 2-door refrigerators with top freezer, washer-dryers, front-loading and top-loading washing machines and water purifiers.
In September 2019, Bosch home appliances had launched the all-new Bosch Fresh by Design collection featuring its FarmFresh System that aims to keep food fresh for up to three times longer while reducing food waste. It maximizes freshness, limit food waste and make it easier to store food.
The increase in the media campaigns by the various companies for the product promotion shall stimulate the market growth. For instance, in July 2017, Bosch Household Appliances had launched a national media campaign for their new range of washing machines. Bosch’s Speed Range washing machines have technology for a faster wash less than 60 minutes, available from 6 to 9 kg laundry products, a company statement claimed. The latest SpeedPlus and SpeedProfessional range of washing machines eliminates up to 65% of the washing time one invested without compromising on wash quality.
The market is witnessing the technological advancement for the development of the electric & electronic home appliances. For instance, in February 2020, Haier had launched the 83 new age products across categories along with its plans to spearhead the IoT era in the home appliances industry. The augmenting its product range in major categories such as, refrigerators, air conditioners, washing machines, LED TVs and others would strengthen its commitment to the Indian market. The expansion of the product portfolio to smart home solutions, the brand expects to continue its high growth momentum across categories in the future and serve the growing customer base across India. Some of the key products Supermarket & Hypermarket by Internet of Things (IOT) and Artificial Intelligence (AI) included Android and Google Certified Smart LED TVs, Wi-Fi enabled Washing Machine, the new Clean Cool Range of ACs with the largest indoor unit in the industry and Smart Refrigerators with an in-built LED screen installed in the door, among others.
The global electric & electronic home appliances market is segmented based on the product type as the refrigerators & freezers, washers & dryers, dishwashers, air-conditioners, cooking appliances, and others. The air-conditioners segment is expected to have the significant market share of XX% in 2019 due to the increasing usage of the air-conditioners with the rising temperatures. Air-conditioners are useful for providing the cool and comfortable environment by removing heat and moisture. Air-conditioners are widely used to cool and dehumidify rooms filled with heat-producing electronic devices, such as computer servers, and power amplifiers. The air conditioning filters are more effective in keeping bugs out in comparision to an open window. Air-conditioners are useful for reducing the risk of dehydration, and heat stroke. According to the Centers for Disease Control and Prevention, the air conditioning is the protective factor against heat-related illness and death.
The cooking appliances segment is expected to have the positive market growth over the forecasted period. The cooking appliances comprised of the small products, such as coffeemakers, oven, microwaves, food processors, Air fryers, blenders, and others that are mostly designed for countertops. Microwave ovens are the electric oven that heats and cooks food by exposing it to electromagnetic radiation in the microwave frequency range. These appliances induce polar molecules in the food to rotate and produce thermal energy in a process known as dielectric heating. Microwave ovens are useful for heating the foods quickly and efficiently. Air fryers cook the food by circulating hot air around the food using the convection mechanism. These appliances comprised of the mechanical fan circulates the hot air around the food at high speed and cook the food. Air fryers produce the crispy layer through the browning reactions of caramelization and the Maillard reaction.
By region, the global electric & electronic home appliances market is segmented into North America, South America, Europe, Asia-Pacific, Middle-East, and Africa. Among all of the regions, North America accounts for the highest market share owing to the higher penetration of the electric & electronic home appliances. There is easy availability of the technologically advanced electric & electronic home appliances. There is growing usage of the several electric & electronic home appliances including the washing machines, refrigerators, and air conditioners. Consumers are using the modernized devices and adopting the advanced technologies for improving the household work. There is presence of the large number of the market players developing the electric & electronic home appliances. The high domestic income and purchasing power of the people shall boost the sales for the electric & electronic home appliances.
Asia Pacific region is expected to grow at a highest CAGR over the forecasted period due to the increasing usage of the electric & electronic home appliances. There is increase in the number of the companies developing the electric & electronic home appliances. The growing government initiatives such as Make in India campaigns have resulted in increasing the local production capacity and set up new production facilities in the country. Government has also initiated the several home energy action programs for providing the energy-efficient devices to low-income households. This has increased the development of the energy-efficient electric & electronic home appliances. The growing working women has led to the increased usage of the electric cooking appliances and automatic washing machines. Several manufacturers are shifting their manufacturing facilities to the developing countries such as India due to the presence of the large population, skilled and cheap labor.
The global electric & electronic home appliances market is highly competitive with the presence of several international and local markets. Product diversification, revenue generation, and opportunities intensify the market competition. AB Electrolux, Qingdao Haier Co., Ltd., Hitachi, Ltd., LG Electronics Inc., Midea Group Co., Ltd., Panasonic Corporation, Robert Bosch Gmbh, Samsung Electronics Co., Ltd., Whirlpool Corporation are the leading market players with significant market share. The major players are using product development, novel product launches, market expansion, and product diversification strategies for holding their position in the market.
The companies are entering into the collaborations, mergers, strategic partnerships, and acquisitions to increase the demand for electric & electronic home appliances and their expansion across the globe. For instance, in June 2020, Sunverge, the provider of an industry-leading distributed energy resource (DER) control, orchestration and aggregation platform had entered into the strategic collaboration with Eaton, a global leader in power management technologies. Sunverge's advanced intelligent energy management platform with Eaton's energy management circuit breakers would enable deeper penetration, visibility and control into the home's energy profile in comparison to the current smart home appliances. The integration of the Eaton's intelligent circuit-level load management offering with Sunverge would accelerate the growth of the smart home market without dependence on the consumer adoption cycle of smart home appliances.
In January 2020, Panasonic had entered into the collaboration with the Drop, the leading smart kitchen platform, to simplify the lives of home cooks using their appliances. This collaboration would provide the customized navigation that enable the users to have the advanced features like resizing recipes or offering substitutions for missing ingredients.
In April 2018, Electrolux had entered into the collaboration with Google for the integration of the connected kitchen products in Europe with the Google Assistant. This collaboration would enable the consumers to control products using voice commands. Voice integration with connected appliances would help in improving the cooking experience by saving time and simplifying everyday tasks. By linking a connected oven to the Google Assistant, consumers would receive help with daily functions such as turning their oven on and off, selecting the right cooking program and desired temperature.
In April 2016, Bosch had launched the refrigerators range Serie 4. The international white goods brand would be launched the nine models of its double-door fridges with capacities in the range of 290-350 litres.
In June 2016, Haier had acquired the General Electric Appliance division for USD 5.6 billion.
Several companies are raising the investment and funding for the development of the electric & electronic home appliances. In September 2019, GE Appliances (GEA), a Haier company had invested USD 60 million to create a manufacturing center of excellence for production of water heaters at its Camden, South Carolina plant. This funding would be used for the renovation and retooling efforts would transforms the plant, that currently produces refrigerators, into a state-of-the-art, high-volume, water heater production facility with capacity for future growth.
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