Global Denim Jeans Market - 2021-2028
The denim jeans market size was worth US$ XX million in 2020 and is estimated to reach US$ XX million by 2028, growing at a CAGR of XX % during the forecast period (2021-2028).
Denim is mainly used to produce durable workwear, like jeans and overalls. The denim jeans are segmented into stretch and non-stretch based on the type. Stretch denim is a comparatively new type of denim cotton that incorporates a small amount of elastane, a stretchy, synthetic fiber. Stretch jeans typically comprise about one to three percent elastane. Stretch denim jeans may look like regular jeans but provide more flexibility and are generally more form-fitting than jeans made without any stretch in the fabric. The denim jeans market includes segmenting the market by end-users, including men, women, and children.
Key players are using various techniques, such as utilizing social media platforms for advertising. The companies plan attractive campaigns to promote their brands and offerings and reach out to their target audience through social media platforms.
The global denim jeans market is boosting with demand for sustainable clothing options.
Demand for sustainable clothing options
Consumers are looking to make more environmentally-friendly options when shopping for clothes. According to recent research, nearly 86% of global consumers are concerned about sustainability, due to which they favor sustainable clothing. With consumers’ concerns for eco-friendly clothing, manufacturers have begun to develop sustainable and eco-friendly denim jeans. For instance, in 2021, Crystal group has launched a new eco denim collection. The collection utilizes sustainable materials and recycled denim fabrics to minimize wastage and keep materials in use, achieving a circular denim business model. Crystal Denim can reduce energy and water consumption from growing new cotton, which accounts for about 70% of water consumption and 10% of carbon emissions throughout the product life cycle of denim jeans.
Moreover, in 2021, Mango is launching a denim collection for this season whose finishing process will save 30 million liters of water because of its more sustainable methods to help achieve a better world. The new denim collection extends to the man, woman and kids lines, offering sustainable products to all Mango consumers.
Presence of alternatives
Consistently changing fashion lifestyles and trends encourage consumers, especially women, towards alternatives such as joggers, yoga pants, athletic pants, and leggings. The sales for non-denim pants and skin-tight leggings have grown as consumers pay attention to functionality rather than aesthetics. Lightweight apparel is rising as the most suitable alternative to denim jeans.
The competition that denim jeans face from other product categories is enhanced by shoppers being frustrated about changes in the quality of fiber and fabric content of apparel products. The customers have complained that clothing purchases do not last as long and that the rate of clothing has declined from last year. In a recent study, denim jeans accounted for one of the most negative customer ratings higher than any other apparel product.
Covid-19 Impact Analysis
The pandemic has halted the growth of denim jeans globally due to the sudden shift toward comfort home lifestyles clothes. The offices all over the globe were closed and workers doing their jobs from home, shoppers have also given priority back to comfortable, stretchy products. Denim sales have fallen sharply amid the covid-19, with brands like Lucky filing and True Religion bankrupt, and the sales of companies like Levi's have been poorly hindered.
However, the market has been recovering in 2021, with all offices and other everyday activities reopening. According to Levi Strauss & Co, business is rebounding strong, fueled by denim's rebirth. It now expects revenue in the next two quarters to be 4-55% points higher than 2019 levels, showing how sales have now more than now recovered ground lost to the pandemic. In addition to the need to refresh their wardrobe after an extended period, consumers are dealing with different body shapes than before the pandemic. About 35% of consumers in the U.S. have changed waist sizes, helping in the market growth after the pandemic.
By end-user, the denim jeans market is segmented into men, women and children.
Growing women expenditure on clothing will boost the demand for denim jeans
Women are making room in their closets for jeans as an alternative to leggings and yoga pants. For instance, American women are even more likely than men to wear denim so often (63% versus 57%). Moreover, the growing expenditure of women on clothes has allowed the manufacturers to launch new products in the market. For instance, in 2021, Everlane launched its lowest-impact denim to date. The Cleanest Denim collection launched for women consists of a pair of jeans and a jacket.
Moreover, in 2020, Danish fashion brand Ganni has formed a partnership with Levi’s on an exclusive rental-only capsule collection. The Ganni and Levi’s ‘Love Letter’ collaboration will feature three staple denim pieces, 501 jeans and a shirt dress, all made from upcycled vintage and repurposed denim.
Consumers enjoying wearing denim in North America is boosting the sales of the market
The region holds one of the significant consumers for the sales of denim jeans. For instance, approximately 450 million pairs of jeans are sold in the U.S every year. According to the Survey, in the U.S., nearly six out of 10 consumers (59%) say they enjoy wearing denim. Moreover, almost 61% reported they wear denim jeans at least three times a week. In addition, the presence of the top denim jeans companies also influences the market's growth rate. In 2020, Levi’s collaborated with Re:newcell company to launch jeans made with cottonized hemp, the Wellthread line.
Various recent researches have been performed on the market, which will impact on the market growth. For instance, in 2021, Researchers from North Carolina State University have successfully printed ink on cotton fabric to make digital denim fabric resembling 6 different jeans styles. The samples prepared were a good match on an average for denim made using traditional methods. The researchers reported that specific types of jeans were more effortless to replicate using inkjet printing than others, and certain features, like colour, were more efficiently replicated.
However, some of the recent governmental actions can hinder the market growth in the region. For instance, in 2018, the Trump Administration announced tariffs on various products imported into the U.S, which has resulted in reciprocal tariffs from the European Union on goods, including denim products, imported from the U.S.
The denim jeans market is fragmented, with the presence of global companies followed by local companies. The denim jeans market is highly competitive, with players focusing on innovation in their new products to satisfy changing consumers’ fashion and sustain their position in the market. In addition, some of the key players contributing to the market's growth are Levi Strauss & Co., Jack & Jomes, VF Corp., The Gap, Inc., U.S. Polo Assn., Kering S.A., Crystal group, Pepe Jeans S.L., H&M Group, PVH Corp., Bestseller A/S and others. The major players are adopting new strategies to dominate the market, such as launching new services, acquisitions, expansions and collaborations, contributing to the global growth of the denim jeans market.
Jack & Jones
Overview: Jack & Jones is a leading producer of menswear in Europe. The company has over 1000 stores across 38 countries globally. Within India, currently, the company has over 69 Exclusive Brand Outlets and a whopping 221 Shop-In-Shop. Jack & Jones is defined and represented by five unique brands: premium by jack & jones, jack & jones vintage clothing, originals by jack & jones and core by jack & jones.
Product Portfolio: The company offers a variety of denim jeans options for children, men and women.
Key Development: In 2020, Jack & Jones launched its Jack & Jones Protect, the sustainable denim collection based on eco-responsibility. The denim emphasizes fabric made from a blend of polyester and BCI Cotton from recycled pet bottles. It is dyed/manufactured using recycled water.
Why Purchase the Report?
• Visualize the denim jeans market segmentation by type, product, end-user, distribution channel and region, highlighting the key commercial assets and players
• Identify commercial opportunities in denim jeans by analyzing trends and co-development deals
• Excel data sheet with thousands of data points of denim jeans market-level 4/5 segmentation
• PDF report with the most relevant analysis cogently put together after exhaustive qualitative interviews and in-depth market study
• Product mapping in excel for the key product of all major market players
The global denim jeans market report would provide an approximate 69 market data table, 63 figures and 180 pages
• Industry Investors/Investment Bankers
• Jeans manufacturers
• Fashion Industry
• Education & Research Institutes
• Research Professionals
• Emerging Companies
• Logistic Companies
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook