Global Automotive Seat Market - 2020-2027

Global Automotive Seat Market - 2020-2027

Market Overview

In Automotive Industry, the seat plays a vital role as it comes in direct contact with the occupants when the vehicle is used. It is directly responsible for the occupant's safety. The standard car seat is designed to support buttocks, thighs, lower and upper back, and head. The primary purpose of an automotive seat is to provide comfort to the person driving the vehicle. The components of the seat are usually constructed from foam to provide comfort to the rider. An automobile seat consists of three components seat back (squab), seat base (cushion) and headrest. While choosing foam for manufacturing the automotive seat, four things need to be considered balancing comfort, support, safety, and recycling properties. The cushioning agent is essential while considering that moving cars can transmit vibrations near the human spine's resonant frequency of 3 Hz. The base can generally be pushed ahead and back on metal railings and may go all over to acclimate to various body types. This is done either by manual hooks or by electric switches. Since innovation has been phenomenal in automotive over the last few years, cars have become safer, speedier and comfortable. One vital area of the vehicle where the development has not been progressive, but now it is getting all the attention it deserved. During the initial period of the advancement of the vehicles, the main emphasis was on the motor, powertrain, and suspension. Still, now the emphasis has been shifted towards providing an excellent seating solution to automobile users. In collaboration with tier-1 suppliers of automotive components, the automotive OEMs have been gradually investing in car seating control systems to provide a value-added driving experience to their clients. A few of the critical innovations in the automobile seating solution are customizable multi-way adjustable seats, stress & fatigue detecting seats, smartphone-connected seats, memory seats and customized massage seats. All these innovations are meant for providing a better seating experience to the users. Automotive ECUs have a significant role to play in the seating control solution. They are responsible for taking the user's input and transferring the signal first to the car battery and then to the target component. A specialized ECU called body control module is responsible for activating any mechanical action that needs to be performed to control any component of the seating system.

The global Automotive Seat market is estimated to reach USD XX billion by 2027 from the recorded market size of worth USD XX billion in 2019, growing at a CAGR of XX% during the forecast period.

Market Dynamics

The emerging markets drive the global automotive seat market growth, and huge investment in research and development are the factors responsible for the growth of this market. Moreover, the increased vehicle production is expected to drive the market.

The increasing rate of vehicle production is likely to favor the market growth during the forecast period

The automotive industry comprises a wide range of companies and organizations involved in the design, development, manufacturing, marketing, and selling of motor vehicles. It is one of the world's largest industries by revenue. The increasing pollution is a crucial factor for the growth of the automotive industry. The worldwide number of vehicles on the road will almost double by 2040, as indicated by a report from research house Bernstein. Vehicles are projected to cross the two billion mark by 2040. Bernstein said it anticipates that most of this transport growth should occur in developing countries like China and India. The worldwide population is expected to rise by two billion over the following 25 years, summing nearly up to 9.2 billion. Growing GDP in these regions will increase their demand. While this growth looks large, the report notes that demand in the US and Europe will fall as both regions had reached their peak oil ten years ago in 2005. It is expected that 110 million vehicles will be produced by 2025, with Asia among the hottest market in passenger vehicle production. In China, the Qinghai region must turn into a significant maker of traveler vehicles, offsetting trailing growth in more mature markets like Beijing and Shanghai. Considering the increasing population levels and increasing affluence in emerging markets, worldwide vehicle production is projected to surpass the 100 million units mark soon. According to a report by Statista, China was the top light vehicle producing country in 2020. Domestic manufacturers like SAIC, Changan, Dongfeng, Geely, and BAIC - which are in a joint adventure with Daimler - are acquiring market share; joint endeavors with foreign partners are the way to China's prosperity as a leading vehicle producer, both in the traveler vehicle and the truck section. Japan, Germany, India, and South Korea are also among the world's biggest vehicle manufacturers. A large portion of these nations is home to the significant producers of traveler vehicles. The leading vehicle manufacturers overall incorporate Germany's Volkswagen Group and the Japanese automaker Toyota Motor Corporation.

The use of polyester in making automotive seats is likely to hinder the market during the forecast period

Polyester is the most widely used synthetic material in the manufacturing of seats. It is used mainly because of its low price permitting the brands to maximize their profits. The main issue with polyester is that polyester isn't sustainable or renewable, and it is among the most harmful fabrics for the environment. Polyester is produced using the non-renewable resource petroleum, and its creation depends on the petrochemical industry for its raw materials. This implies petroleum derivatives are required (the leading supporter of expanding CO2 discharges), with 70 million barrels of oil utilized yearly to make polyester. The process also releases toxins into the environment, impacting many living organisms. Polyester isn't usually biodegradable and can require as long as 200 years to decompose. As it deteriorates, methane is released, an ozone-depleting substance considerably more dangerous than carbon dioxide. It's highly flammable and contributes to climate change. At the point when polyester is washed, tiny synthetic microfibers are released into the water supply. These pieces of plastic build up in our rivers and oceans and pose a threat to the environment. An examination by Plymouth University found that one wash could deliver 4,000 microfibers per gram of fabric. These add up to 31% of plastic contamination in the sea and cause significant damage to marine life.

Segment Analysis

By type, the market is segmented into Bench seats, Split seats, Bucket seats, Captain's seats, Sports seats, Power seats, Folding seats and Tuner seats. By technology, the market is segmented into Customizable Multi-way Adjustable Seats, Stress & Fatigue Detecting Seats, Smartphone Connected Seats, Customized Massage, Memory Seats and others. By material, the market is segmented into Ultra suede/Alcantra, Leather, Leatherette/Vinyl, Polyester, Nylon, Faux vinyl fabric, PVC fabric and others. By component, the market is segmented into Head Rest, Seat Back, Seat Cushion, Wing, Seat-belts, Air-bags, Arm-rests and others. By mechanism, the market is segmented into Recliners, Tracks, Cushion height adjustment/tilt.

The use of Customizable Multi-way Adjustable Seats is expected to grow at a rapid rate during the forecast period

Gone are the days when the seats could be adjusted in two ways and that too physically with a switch. The new multi-way adjustable automotive seating solution is operated by buttons giving the driver the freedom to adjust his seat simply in the manner he likes. Ford Motor Company's Lincoln Continental has a 30-way flexible seat without making the seat any greater than the standard ones. At an event in Manhattan, Lincoln Motor Company held a press event to discuss one of the innovations it’s most proud of in the strikingly handsome and headed-for-production Lincoln Continental concept. The 30 ways for adjusting seats are six ways to adjust the seat’s lower cushion: forward/back, raise/lower front edge, raise/lower rear edge, two ways to adjust the seatback: raise/recline, four ways to adjust the headrest: forward/back, up/down, two ways to adjust the upper-back support: tilt forward/back, four ways to adjust the lower seat cushion extensions, two telescoping segments that move fore/aft independently, four ways to adjust the thigh support; this move up/down independently, four ways to adjust the lumbar support: up/down, inflate/deflate, two ways to adjust the seatback side bolsters—in/out and two ways to adjust the lower seat-cushion bolsters—in/out.

Geographical Analysis

The Asia Pacific is expected to witness the fastest growing automotive seat market due to the increased vehicle production across the region. The increasing pollution is the key factor for the growth of the automotive industry. Rising population in developing countries such as China, India and speedy technological implementations are expected to boost the Automotive Seat market growth during the forecast period. With a production volume of around 21 million passenger vehicles, China positioned first among nations with the largest producer of passenger vehicles. It is trailed by Japan, Germany, the United States and South Korea - nations that are home to significant vehicle brands worldwide. On average, every fourth passenger vehicle produced in the world was produced in China. Beijing and Guangdong are the cities with the highest vehicle production, amounting to 4.6 million units in 2019. Toyota Boshoku, TS Tech, NHK Spring, Delta Kogyo, Fuji Seat are the key players of Automotive Seat with their production unit in Japan. Increased vehicle production and the presence of many key players in the region contribute towards making the Asia Pacific an ideal place to witness the highest market growth during the forecast period.

North America also dominates the market for Automotive Seats due to the growing demand in the automotive industry. The U.S dominates the market in this region due to the increasing demand for the automobile industry. According to a report by Statista in 2020, North American vehicle manufacturers’ assembled approximately 3.2 million passenger cars, with the United States being the largest producer across the region with 1.9 million units. The auto industries in Canada, the United States, and Mexico delivered around 13.4 million vehicles in 2020, with Mexico representing around one-fourth of the North American production volume.

Competitive Landscape

The Automotive Seat market is fragmented with the presence of regional and global players. The competitive contour lies with the increase in the regional company and growing investment in upstream application. Adient, Lear Corporation, Cowerk, Faurecia, Toyota Boshoku, TS TECH CO. LTD, TACHI-S, NHK Spring, Delta Kogyo, Magna International, Gestamp are the major player in the sensors market. The major players are adopting several growth strategies such as product launches, acquisitions, and collaborations, contributing to growing the Automotive Seat market globally.

Toyota Boshoku

Toyota Boshoku Corporation is a Japanese automotive component manufacturer, and it is a member of the Toyota Group of companies. It has its headquarter in Japan. The company manufactures and sells automotive-related components such as seats, automobile interior and exterior components. Toyota Boshoku is the most prominent seat provider in Japan, holding nearly a 30% portion of the market shares. Being a member of the Toyota group, 80% of its items are supplied to Toyota Motor Corporation, and it has a 30% share of all seats sold in the Japanese market. In October 2004, the current Toyota Boshoku association was framed because of the consolidation between Toyoda Boshoku, ARACO, and Takanashi. In March 2017, Toyota Boshoku shaped a business alliance with competitor Tachi-S. In 2018-2019, Toyota Boshoku planned to create and popularize four new seats that are more appealing to clients, for example, the well-known power seats utilized in compact cars. Previously, these power seats were used in luxury model vehicles. The organization focuses on promoting such seats for the smaller vehicle market, considering how the vehicle's interior is turning into the main battleground in practical applications of autonomous driving technology.