Market Research Logo

North America Loyalty Management Market , Companies Profiles, Size, Share, Growth, Trends and Forecast to 2025

North America Loyalty Management Market , Companies Profiles, Size, Share, Growth, Trends and Forecast to 2025

North America loyalty management market is expected to reach USD 3,379.63 million by 2025 and is projected to register a healthy CAGR in the forecast period 2018 to 2025. The new market report contains data for historic years 2016, the base year of calculation is 2017 and the forecast period is 2018 to 2025.

Based on solution, the market is segmented into two notable segments; customer loyalty and employee retention. Customer loyalty is sub segmented into by component and by type of analytics. By component is further sub segmented into exclusive discount/sales, membership point/rewards, customer specific offerings, special events, free products & services, cash back, loyalty cards and others. By type of analytics are further sub segmented into customer experience analytics, market basket analysis, social media analysis, customer segmentation, campaign management, data mining, predictive analytics and others. In 2018, customer loyalty is expected to dominate the loyalty management market with 56.4% market share growing at the highest CAGR in the forecast period 2018 to 2025.

The North America loyalty management market based on deployment type is segmented into two notable segments; on-premises and on-demand. In 2018, on-premises segment is expected to dominate the loyalty management market with highest market share and is growing at a healthy CAGR in the forecast period 2018 to 2025. However, on-demand loyalty management market segment is expected to grow at the highest CAGR in the forecast period.

The North America loyalty management market based on organization size type is segmented into two small & medium-sized enterprises and large enterprises. In 2018, large enterprises segment is expected to dominate the loyalty management market in the forecast period 2018 to 2025. However, small & medium-sized enterprises segment is expected to grow at the highest CAGR of 22.9% and is expected to reach USD 1,137.37 million in 2025.

The North America loyalty management market based on vertical is segmented into seven notable segments; banking financial services and insurance, travel & hospitality, retail & consumer goods, IT & telecommunication, media & entertainment, healthcare & life sciences, manufacturing and others. In 2018, banking financial services and insurance segment is expected to dominate the loyalty management market with highest market share.

The North America loyalty management market based on type of offering capacity is segmented into six notable segments; technology platform capabilities, service delivery capabilities, loyalty strategy design, loyalty management, loyalty marketing and analytics and measurement. In 2018, loyalty management segment is expected to dominate the loyalty management market with highest market share and is growing at the highest CAGR in the forecast period 2018 to 2025.

Based on geography, the market is segmented 3 geographical regions:
• U.S.
• Canada
• Mexico
North America loyalty management market competition by top players include -
Comarch SA dominated the loyalty management market accounting largest market share followed by AIMIA Inc., ICF Inc. Epsilon along with other players such as
• Oracle
• SAP SE
• IBM Corporation
• AIMIA Inc.
• Comarch SA
• Bond Brand Loyalty Inc
• Brierley+Partners


1 Introduction
1.1 Objectives Of The Study
1.2 Market Definition
1.3 Overview Of North America Loyalty Management Market
1.4 Currency And Pricing
1.5 Limitation
1.6 Markets Covered
2 Market Segmentation
2.1 Markets Covered
2.2 Geographic Scope
2.3 Years Considered For The Study
2.4 Currency And Pricing
2.5 Research Methodology
2.6 Primary Interviews With Key Opinion Leaders
2.7 Secondary Sources
2.8 Assumptions
3 Market Overview
3.1 Drivers
3.1.1 Increasing Need Of Competitive Differentiation To Gain Market Presence
3.1.2 Rising Trend Of Loyalty Programs
3.1.3 Technological Advancement In Mobile Technology And Applications
3.1.4 Rise In Number Of Cardholders And Use Of Reward Points
3.2 Restraints
3.2.1 Lack Of Stringent Regulations
3.3 Opportunity
3.3.1 Rising Application Of Big Data And Machine Learning
3.3.2 Increased Investments In Loyalty System Technology
3.3.3 Rising Sophistication Of Online Reward Management Solution
3.4 Challenges
3.4.1 Lack Of Awareness Of The Benefits Of Loyalty Programs
4 Executive Summary
5 Premium Insights
6 North America Loyalty Management Market, By Solution
6.1 Overview
6.2 Customer Loyalty
6.2.1 Customer Loyalty, By Component
6.2.1.1 Exclusive Discount/Sales
6.2.1.2 Membership Point/Rewards Free Product & Services
6.2.1.3 Customer Specific Offerings
6.2.1.4 Special Events
6.2.1.5 Free Products & Services
6.2.1.6 Cash Back
6.2.1.7 Loyalty Cards
6.2.1.8 Others
6.2.2 Customer Loyalty, By Type Of Analytics
6.2.2.1 Market Basket Analysis
6.2.2.2 Social Media Analysis
6.2.2.3 Customer Segmentation
6.2.2.4 Campaign Management
6.2.2.5 Data Mining
6.2.2.6 Predictive Analytics
6.2.2.7 Others
6.3 Employee Retention
6.4 Channel Loyalty
7 North America Loyalty Management Market, By Deployment Type
7.1 Overview
7.2 On-Premises
7.3 On-Demand
8 North America Loyalty Management Market, By Organization Size
8.1 Overview
8.2 Small & Medium-Sized Enterprises
8.3 Large Enterprises
9 North America Loyalty Management Market, By Vertical
9.1 Overview
9.2 Banking, Financial Services And Insurance
9.3 Travel & Hospitality
9.4 Retail & Consumer Goods
9.5 It & Telecommunication
9.6 Media & Entertainment
9.7 Healthcare & Life Sciences
9.8 Manufacturing
9.9 Others
10 North America Loyalty Management Market, By Type Of Offering Capacity
10.1 Overview
10.2 Technology Platform Capabilities
10.3 Service Delivery Capabilities
10.4 Loyalty Strategy Design
10.5 Loyalty Management
10.6 Loyalty Marketing
10.7 Analytics And Measurement
11 North America Loyalty Management Market By Geography
11.1 North America
11.1.1 U.S.
11.1.2 Canada
11.1.3 Mexico
12 North America Loyalty Management Market, Company Landscape
12.1 Company Share Analysis: North America
13 Company Profiles
13.1 Aimia Inc.
13.1.1 Company Overview
13.1.2 Aimia Inc: Revenue Analysis
13.1.3 Product Portfolio
13.1.4 Recent Development
13.2 Comarch Sa.
13.2.1 Company Overview
13.2.2 Comarch Sa: Revenue Analysis
13.2.3 Product Portfolio
13.2.4 Recent Development
13.3 Epsilon
13.3.1 Company Overview
13.3.2 Epsilon : Company Snapshpot
13.3.3 Product Portfolio
13.3.4 Recent Developments
13.4 Icf Inc.
13.4.1 Company Overview
13.4.2 Icf Inc.: Revenue Analysis
13.4.3 Product Portfolio
13.4.4 Recent Developments
13.5 Brierley+Partners
13.5.1 Company Overview
13.5.2 Brierley+Partners: Company Snapshot
13.5.3 Product Portfolio
13.5.4 Recent Developments
13.6 Bond Brand Loyalty Inc.
13.6.1 Company Overview
13.6.2 Bond Brand Loyalty Inc: Company Snapshpot
13.6.3 Product Portfolio
13.6.4 Recent Development
13.7 Ketchup Loyalty Marketing.
13.7.1 Company Overview
13.7.2 Ketchup Loyalty Marketing: Company Snapshpot
13.7.3 Product Portfolio
13.7.4 Recent Development
13.8 Kobie Marketing, Inc.
13.8.1 Company Overview
13.8.2 Kobie Marketing, Inc: Company Snapshpot
13.8.3 Product Portfolio
13.8.4 Recent Developments
13.9 Oracle
13.9.1 Company Overview
13.9.2 Oracle: Revenue Analysis
13.9.3 Product Portfolio
13.9.4 Recent Developments
13.10 Sap Se
13.10.1 Company Overview
13.10.2 Sap Se: Revenue Analysis
13.10.3 Product Portfolio
13.10.4 Recent Developments
13.11 Tibco Software Inc.
13.11.1 Company Overview
13.11.2 Tibco Software Inc: Company Snapshpot
13.11.3 Product Portfolio
13.11.4 Recent Developments
14 Related Reports
List Of Tables
Table 1 North America Loyalty Management Market, By Solution, 2016– 2025, (Usd Million)
Table 2 North America Customer Loyalty Market, By Region, 2016-2025 (Usd Million)
Table 3 North America Employee Retention Market, By Region, 2016-2025 (Usd Million)
Table 4 North America Channel Loyalty Market, By Region, 2016-2025 (Usd Million)
Table 5 North America Loyalty Management Market, By Deployment Type, 2016-2025 (Usd Million)
Table 6 North America On-Premises Market, By Region, 2016-2025 (Usd Million)
Table 7 North America On-Demand Market, By Region, 2016-2025 (Usd Million)
Table 8 North America Loyalty Management Market, By Organization Size, 2016-2025 (Usd Million)
Table 9 North America Small & Medium-Sized Enterprises In Loyalty Management Market, By Region, 2016-2025 (Usd Million)
Table 10 North America Large Enterprise Market, By Region, 2016-2025, (Usd Million)
Table 11 North America Loyalty Management Market, By Vertical, 2016-2025 (Usd Million)
Table 12 North America Banking Financial Services And Insurance In Loyalty Management Market, By Region, 2016-2025 (Usd Million)
Table 13 North America Travel & Hospitality In Loyalty Management Market, By Region, 2016-2025 (Usd Million)
Table 14 North America Retail & Consumer Goods In Loyalty Management Market, By Region, 2016-2025 (Usd Million)
Table 15 North America It & Telecommunication In Loyalty Management Market, By Region, 2016-2025 (Usd Million)
Table 16 North America Media & Entertainment In Loyalty Management Market, By Region, 2016-2025 (Usd Million)
Table 17 North America Healthcare & Life Sciences In Loyalty Management Market, By Region, 2016-2025 (Usd Million)
Table 18 North America Manufacturing In Loyalty Management Market, By Region, 2016-2025 (Usd Million)
Table 19 North America Loyalty Management Market, By Type Of Offering Capacity, 2016-2025 (Usd Million)
Table 20 North America Technology Capabilities Platform In Loyalty Management Market, By Region, 2016-2025 (Usd Million)
Table 21 North America Service Delivery Capabilities In Loyalty Management Market, By Region, 2016-2025 (Usd Million)
Table 22 North America Loyalty Strategy Design In Loyalty Management Market, By Region, 2016-2025 (Usd Million)
Table 23 North America Loyalty Management In Loyalty Management Market, By Region, 2016-2025 (Usd Million)
Table 24 North America Loyalty Marketing In Loyalty Management Market, By Region, 2016-2025 (Usd Million)
Table 25 North America Analytics And Measurement In Loyalty Management Market, By Region, 2016-2025 (Usd Million)
Table 26 North America Loyalty Management Market, By Country, 2016-2025 (Usd Million)
Table 27 North America Loyalty Management Market, By Solution, 2016-2025 (Usd Million)
Table 28 North America Customer Loyalty Market, By Component, 2016-2025 (Usd Million)
Table 29 North America Customer Loyalty Market, By Type Of Analytics, 2016-2025 (Usd Million)
Table 30 North America Loyalty Management Market, By Deployment Type, 2016-2025 (Usd Million)
Table 31 North America Loyalty Management Market, By Organization Size, 2016-2025 (Usd Million)
Table 32 North America Loyalty Management Market, By Vertical, 2016-2025 (Usd Million)
Table 33 North America Loyalty Management Market, By Type Of Offering Capacity 2016-2025 (Usd Million)
Table 34 U.S. Loyalty Management Market, By Solution, 2016-2025 (Usd Million)
Table 35 U.S. Customer Loyalty Market, By Component, 2016-2025 (Usd Million)
Table 36 U.S. Customer Loyalty Market, By Type Of Analytics, 2016-2025 (Usd Million)
Table 37 U.S. Loyalty Management Market, By Deployment Type, 2016-2025 (Usd Million)
Table 38 U.S. Loyalty Management Market, By Organization Size, 2016-2025 (Usd Million)
Table 39 U.S. Loyalty Management Market, By Vertical, 2016-2025 (Usd Million)
Table 40 U.S. Loyalty Management Market, By Type Of Offering Capacity, 2016-2025 (Usd Million)
Table 41 Canada Loyalty Management Market, By Solution, 2016-2025 (Usd Million)
Table 42 Canada Customer Loyalty Market, By Component, 2016-2025 (Usd Million)
Table 43 Canada Customer Loyalty Market, By Type Of Analytics, 2016-2025 (Usd Million)
Table 44 Canada Loyalty Management Market, By Deployment Type, 2016-2025 (Usd Million)
Table 45 Canada Loyalty Management Market, By Organization Size, 2016-2025 (Usd Million)
Table 46 Canada Loyalty Management Market, By Vertical, 2016-2025 (Usd Million)
Table 47 Canada Loyalty Management Market, By Type Of Offering Capacity, 2016-2025 (Usd Million)
Table 48 Mexico Loyalty Management Market, By Solution, 2016-2025 (Usd Million)
Table 49 Mexico Customer Loyalty Market, By Component, 2016-2025 (Usd Million)
Table 50 Mexico Customer Loyalty Market, By Type Of Analytics, 2016-2025 (Usd Million)
Table 51 Mexico Loyalty Management Market, By Deployment Type, 2016-2025 (Usd Million)
Table 52 Mexico Loyalty Management Market, By Organization Size, 2016-2025 (Usd Million)
Table 53 Mexico Loyalty Management Market, By Vertical, 2016-2025 (Usd Million)
Table 54 Mexico Loyalty Management Market, By Type Of Offering Capacity, 2016-2025 (Usd Million)
List Of Figures
Figure 1 North America Loyalty Management Market: Segmentation
Figure 2 North America Loyalty Management Market: Data Triangulation
Figure 3 North America Loyalty Management Market: Research Snapshot
Figure 4 North America Loyalty Management Market Bottom Up Approach
Figure 5 North America Loyalty Management Market Top Down Approach
Figure 6 North America Loyalty Management Market: Interview Demographics
Figure 7 North America Loyalty Management Market: Segmentation
Figure 8 North America Is Expected To Dominate The Market For North America Loyalty Management Market Whereas Asia-Pacific Is Expected To Be Growing With The Highest Cagr In The Forecast Period From 2018 To 2025
Figure 9 North America Loyalty Management Market: By Solution, 2017
Figure 10 North America Loyalty Management Market: By Deployment Type, 2017
Figure 11 North America Loyalty Management Market: By Solution, 2017
Figure 12 North America Loyalty Management Market: By Solution, 2017
Figure 13 North America Loyalty Management Market: By Type Of Offering Capacity, 2017
Figure 14 North America Loyalty Management Market: Snapshot (2017)
Figure 15 North America Loyalty Management Market: By Geography (2017)
Figure 16 North America Loyalty Management Market: By Geography (2018 & 2025)
Figure 17 North America Loyalty Management Market, By Geography (2017 & 2025)
Figure 18 North America Loyalty Management Market, By Component (2018 - 2025)
Figure 19 North America Loyalty Management Market: Snapshot (2017)
Figure 20 North America Loyalty Management Market: By Geography (2017)
Figure 21 North America Loyalty Management Market:By Country (2018 & 2025)
Figure 22 North America Loyalty Management Market:By Country (2017&2025)
Figure 23 North America Loyalty Management Market, By Solution (2018-2025)
Figure 24 North America Loyalty Management Market: Company Share 2017 (%)
Figure 25 North America Loyalty Management Market: Company Share 2017(%)

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report