UK A2P Messaging Market: Size and Forecasts with Impact Analysis of Covid-19 (2020-2024)

UK A2P Messaging Market: Size and Forecasts with Impact Analysis of Covid-19 (2020-2024)

Scope of the Report

The report entitled “UK A2P Messaging Market: Size and Forecasts with Impact Analysis of Covid-19 (2020-2024)”, provides analysis of the UK A2P messaging market size in terms of traffic, value and segments. The report includes the detailed UK analysis, covering market size and growth for A2P messaging market.

Moreover, the report also evaluates the major opportunities in the market and outlines the factors that are and would be driving the growth of the industry. Growth of the overall UK A2P messaging has also been forecasted for the years 2020-2024, taking into consideration the previous growth patterns, the growth drivers and the current & future trends.

Some of the major players operating in UK A2P messaging market are The Carlyle Group (Syniverse Technologies), Sinch Group, Vonage Holding Corp. and Infobip Ltd., whose company profiling has been done in the report. Furthermore, in this segment of the report, business overview, financial overview and business strategies of the respective companies are also provided.

Company Coverage

The Carlyle Group (Syniverse Technologies)
Sinch Group
Vonage Holding Corp.
Infobip Ltd.

Executive Summary

The A2P messaging market can be segmented on the basis of traffic, tools, application and verticals. On the basis of traffic, the market can be divided into national SMS and multi-country SMS. On the basis of tools, the A2P messaging can be divided into cloud API messaging platform and traditional and managed messaging services. The different verticals in which A2P messaging is used are: health, hospitality, retail, transport, gaming, financial institutions and others. The A2P messaging has various applications, such as push content services, interactive services, promotional campaigns, CRM services and others.

The UK A2P messaging market has increased with a healthy growth rate since the last few years and is estimated to continue with its growing trend during the forecast period (2020-2024). The UK A2P messaging market is supported by various growth drivers, such as surging mobile banking, rising mobile payments, increasing smartphone connections, augmenting mobile healthcare, escalating retail e-commerce sales, etc.

However, the market faces certain challenges, some of them are as follows such as mobile malware, and challenges for MNOs. Moreover, the market would observe progressive growth owing to market trends like spike in use of rich communication services across various industries and RCS messaging as a platform (MaaP).


1. Executive Summary
2. Introduction
2.1 Overview of SMS
2.1.1 SMS Types
Table 1: SMS Type
2.2 Overview of A2P Messaging
2.2.1 A2P Messaging Segmentation by Traffic
Table 2: A2P Messaging Segmentation by Traffic
2.2.2 A2P Messaging Segmentation by Application
Table 3: A2P Messaging Segmentation by Application
2.2.3 A2P Messaging Segmentation by Tools and Verticals
Table 4: A2P Messaging Segmentation by Tools and Verticals
3. Global Market Analysis
3.1 Global SMS Market: An Analysis
3.1.1 Global SMS Market by Traffic
Table 5: Global SMS Market by Traffic; 2015-2019 (Billion)
Table 6: Global SMS Market by Traffic; 2020-2024 (Billion)
3.1.2 Global SMS Market Traffic by Segments (A2P messages (application to person) and P2P messages (person to person))
Table 7: Global SMS Market Traffic by Segments; 2019 (Percentage, %)
3.2 Global A2P Messaging Market: An Analysis
3.2.1 Global A2P Messaging Market by Traffic
Table 8: Global A2P Messaging Market by Traffic; 2015-2019 (Billion)
Table 9: Global A2P Messaging Market by Traffic; 2020-2024 (Billion)
3.2.2 Global A2P Messaging Market Traffic by Region (Asia Pacific (APAC), North America, Europe, Latin America and MEA)
Table 10: Global A2P Messaging Market Traffic by Region; 2019 (Percentage, %)
3.2.3 Global A2P Messaging Market by Value
Table 11: Global A2P Messaging Market by Value; 2015-2019 (US$ Billion)
Table 12: Global A2P Messaging Market by Value; 2020-2024 (US$ Billion)
3.2.4 Global A2P Messaging Market Value by Region (Asia Pacific, UK, Rest of the World)
Table 13: Global A2P Messaging Market Value by Region; 2019 (Percentage, %)
4. UK Market Analysis
4.1 UK SMS Messaging Market: An Analysis
4.1.1 UK SMS Messaging Market by Traffic
Table 14: UK SMS Messaging Market by Traffic; 2015-2019 (Billion)
Table 15: UK SMS Messaging Market by Traffic; 2020-2024 (Billion)
4.1.2 UK SMS Messaging Traffic Market by Segments (A2P messages (application to person) and P2P messages (person to person)
Table 16: UK SMS Messaging Traffic Market by Segments; 2019 (Percentage, %)
4.1.3 UK A2P Messaging Market by Value
Table 17: UK A2P Messaging Market by Value; 2019-2024 (US$ Billion)
4.1.4 UK A2P Messaging Market by Traffic
Table 18: UK A2P Messaging Market by Traffic; 2015-2019 (Billion)
Table 19: UK A2P Messaging Market by Traffic; 2020-2024 (Billion)
5. Impact of Covid-19
5.1 Impact on Global A2P Messaging Market
5.1.1 Change in Demand Outlook for A2P Services
Table 20: Impact of Covid-19 on End Users of A2P Services
5.1.2 Opportunities for Small and Medium Enterprises (SMEs)
5.1.3 Challenges: Fraud and Phishing
5.2 Impact on UK A2P Messaging Market
5.2.1 Initiative in Response of COVID-19
5.2.2 Utility of A2P SMS for Critical Messaging
5.2.3 Initiative by UK Government
6. Market Dynamics
6.1 Growth Drivers
6.1.1 Surging Mobile Banking
Table 21: UK Smartphone Mobile Banking Share; 2015-2019 (Percentage, %)
6.1.2 Rising Mobile Payments
Table 22: UK Mobile Payment Users; 2018-2023 (Million)
6.1.3 Augmenting Mobile Healthcare
Table 23: UK mHealth Application Market; 2015-2019 (US$ Million)
6.1.4 Escalating Retail Ecommerce Sales
Table 24: UK Retail Ecommerce Sales; 2018-2023 (US$ Billion)
6.1.5 Increasing Mobile Connections
Table 25: UK Smartphone Users; 2018-2024 (Million)
6.2 Challenges
6.2.1 Mobile Malware
6.2.2 Challenges for MNOs
6.3 Market Trends
6.3.1 Spike in Use of Rich Communication Services (RCS) across Various Industries
6.3.2 RCS Messaging as a Platform (MaaP)
7. Competitive Landscape
7.1 UK A2P Messaging Market: A Financial Comparison
Table 26: UK A2P Messaging Market Players Financial Comparison; 2019
8. Company Profiles
8.1 The Carlyle Group (Syniverse Technologies)
8.1.1 Business Overview
8.1.2 Financial Overview
Table 27: The Carlyle Group Inc. Total Revenue; 2015-2019 (US$ Billion)
Table 28: The Carlyle Group Inc. Total Revenue by Segments; 2019 (Percentage, %)
Table 29: The Carlyle Group Inc. Total Revenue by Region; 2019 (Percentage, %)
8.1.3 Business Strategy
8.2 Sinch Group
8.2.1 Business Overview
8.2.2 Financial Overview
Table 30: Sinch Group Net Sales; 2015-2019 (US$ Million)
Table 31: Sinch Group Net Sales by Segments; 2019 (Percentage, %)
Table 32: Sinch Group Net Sales by Region; 2019 (Percentage, %)
8.2.3 Business Strategy
8.3 Vonage Holdings Corp.
8.3.1 Business Overview
8.3.2 Financial Overview
Table 33: Vonage Holdings Corp. Total Revenue; 2015-2019 (US$ Billion)
Table 34: Vonage Holdings Corp. Total Revenue by Sources; 2019 (Percentage, %)
Table 35: Vonage Holdings Corp. Total Revenue by Region; 2019 (Percentage, %)
8.3.3 Business Strategy
8.4 Infobip Ltd.
8.4.1 Business Overview
8.4.2 Business Strategy

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