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The U.S. Ski Boat Market: Trends and Opportunities (2015-2019)

The U.S. Ski Boat Market: Trends and Opportunities (2015-2019)

Scope of the report

The report titled “The U.S. Ski Boat Market: Trends and Opportunities (2015-2019)” analyzes the potential trend and opportunities for the ski boat market especially in the U.S. The market size and forecast in terms of value and volume is provided for the ski boats market with the outlook for the year 2015-2019. The report provides detailed description of types of leisure boats focusing on power boats and their types. The volume of sales of different types of power boats in the peak year and comparative share of each type of power boat in year 2014 off peak year is also analyzed. Ski boat being the type of the power boat, its share in total power boats as well as in the leisure boats is evaluated. The changes in average selling price of ski boats in the U.S. market over the years have also been taken into consideration while scrutinizing.

The ski boat market is largely fragmented thus its players segmented in entry level players and premium players have been analyzed along with their individual share in the market. Their sales by value and volume have been taken into consideration along with the business strategies which they have planned for expanding their market.

The report also states the growth drivers of the market as well as challenges which the market faces and the market trend in the past few years. The report also presents Michael Porter’s Five Forces framework to analyze the value chain as well as the competitiveness in the US ski boat market.

Company Coverage

Malibu Boats Inc.
Marine Products Corporation
Brunswick Corporation

Executive Summary

Boating industry that includes commercial boating and leisure boating have made its existence felt for a long time. Commercial Boating includes usage of boats for commercial purposes such as import & export of goods through waters, commercial fishing while leisure boating includes usage of boats for leisure purposes such as relaxation, water sports activities or fishing for one’s satisfaction.

Ski boats are the type of power boats which are used for water skiing and ranges from 20 feet to 24 feet in length. The ski boats market value has been increasing since 2011 and is projected to see the upsurge in the next five years. Its share in the total power boats as well as in total leisure boats have been increasing after the recovery from the recession.

The growth drivers for the ski boat market are positive growth in economic conditions, increase in boating participation, increasing purchasing power of consumers, decrease in fuel prices and development of tourism industry. Despite the positive growth drivers, there are certain challenges which the market faces such as regulatory impact of the economies, environmental issues, rise in aging population in certain countries and climatic changes. Considering these market drivers and upcoming challenges for the market, this market is not all the year round industry as it is affected largely by climatic changes. This industry is at its peak in the summer season i.e. May and June which accounts for 70% of the annual sales.
This market also faces threat of entrants as the market is very fragmented, threat of substitute products, bargaining power of buyers & suppliers and competitive rivalry among the organizations operating in the market. The leading companies in the market are Brunswick Corporation, Malibu Boats Inc., Nautique, MasterCraft and Marine Products Corporation. These are the premium players in the market accounting for nearly 60% share of the total market.


1. Executive Summary
2. Ski Boat: An Introduction
2.1 Types of Boats
2.1.1 Types of Boats on the Basis of Activities
Figure 1: Types of Boats on the Basis of the Activities
Cruising
Fishing Boats
Watersports Boats
2.1.2 Types of Boats on the Basis of Construction
Figure 2: Types of Boats on the Basis of Construction
Aluminum Boats
Fiberglass Boats
2.2 Ski Boats
2.2.1 Features of Ski Boats
3. Global Ski Boat Market: An Analysis
3.1 Global Leisure Boating Market: Sizing & Growth
Figure 3: Global Leisure Boating Market by Value; 2009-2014 (US$ Billions)
Figure 4: Global Leisure Boating Market by Value; 2015-2019E (US$ Billions)
3.2 Global Power Boats Market: Sizing & Growth
3.2.1 Global Power Boat Market Share and Growth
Figure 5: Global Power Boats Sales; 2006 vs. 2014 (Thousands)
3.2.2 Global Power Boat Market by Types
Figure 6: Global Power Boats Sales by Types; 2006 vs. 2014 (Thousands)
3.3 Global Ski Boat Market Share: An Analysis
3.3.1 Global Ski Boats Market Brand Positioning
Figure 7: Ski Boats Brand Positioning
3.3.2 Global Ski Boat Market Share of Entry Level Players
Figure 8: Global Ski Boats Market Share by Entry Level Players; 2014
Figure 9: Global Ski Boats Market Share by Entry Level Players; 2015E
3.3.3 Global Ski Boat Market Share by Premium Players
Figure 10: Global Ski Boats Market Share by Premium Players; 2014
Figure 11: Global Ski Boats Market share by Premium Players; 2015E
4. The U.S. Ski Boat: An Analysis
4.1 The U.S. Leisure Boat Market: Sizing and Growth
4.1.1 The U.S. Leisure Boat Market by Value
Figure 12: The U.S. Leisure Boats Market by Value; 2009-2014 (US$ Billions)
Figure 13: The U.S. Leisure Boats Market by Value; 2015-2019E (US$ Billions)
4.1.2 The U.S. Leisure Boat Market by Volume
Figure 14: The U.S. Leisure Boat Market by Volume; 2009-2014
Figure 15: The U.S. Leisure Boat Market by Volume; 2015-2019E
4.2 The U.S Power Boats Market: Sizing and Growth
4.2.1 The U.S. New Power Boats Market by Value
Figure 16: The U.S. Power Boats Retail Sales by Value; 2009-2014 (US$ Billions)
4.2.2 The U.S. New Power Boats Market by Volume
Figure 17: The U.S. New Power Boats Market by Volume; 2009-2014
4.2.3 The U.S. Power Boats Sales Growth vs. GDP Growth
Figure 18: The U.S. Power Boats Sales Growth vs. GDP Growth; 2009-2014 (%)
4.2.4 The U.S. Pre-Owned Power Boats Market by Volume
Figure 19: The U.S. Pre-Owned Power Boats Market by Volume; 2009-2014
4.3 The U.S. Power Boat Market Share Analysis
4.3.1. The U.S. Power Boat Market Share
Figure 20: The U.S. Power Boats Market Share; 2013 (%)
4.3.2 The U.S. Power Boats Market Share by Types
Figure 21: The U.S. Power Boats Market by Types; 2013
4.4 The U.S. Ski Boat Market: Sizing & Growth
4.4.1 The U.S. Ski Boat Market by Value
Figure 22: The U.S. Ski Boats Retail Sales by Value; 2009-2014 (US$ Billions)
Figure 23: The U.S. Ski Boats Retail Sales by Value; 2015-2019E; (US$ Billions)
4.4.2 The U.S. Ski Boat Market by Volume
Figure 24: The U.S. New Ski Boats Market by Volume; 2009-2014
Figure 25: The U.S. New Ski Boats Market by Volume; 20015-2019E
4.4.3 The U.S. Ski Boat Average Selling Prices
Figure 26: The U.S. Ski Boats Average Selling Price; 2009-2014 (US$ Thousands)
4.5 The U.S. Ski Boat Market Share Analysis
4.5.1 The U.S. Ski Boat Market Share in Power Boats
Figure 27: The U.S. Ski Boats Market Share in Power Boats; 2009-2014 (%)
4.5.2 The U.S. Ski Boats Market Share in Recreational Boats
Figure 28: The U.S. Ski Boats Market Share in Leisure Boats; 2009-2014 (%)
5. Market Dynamics
5.1 Growth Drivers
5.1.1 Positive Growth in Economic Conditions
5.1.2 Increase in Boating Participation
Figure 29: Global Population Aged 15-64; 2009-2014 (Billions)
Figure 30: The U.S. Adult Boating Participation; 2009-2013 (Millions)
5.1.3 Increase in Purchasing Power
Figure 31: Global per Capita Disposable Income (% change)
5.1.5 Decrease in Fuel Prices
Figure 32: Global Gasoline and Diesel Price; 2008-2014 (US$)
5.1.6 Development of Tourism Industry Worldwide
Figure 33: Global Tourism Industry; 2009-2014 (US$ Trillion)
5.2 Challenges
5.2.1 Regulatory Impact
5.2.2 Environmental Issues
5.2.3 Rise in Aging Population
Figure 34: Population Ages 65+; 2000 & 2014 (Millions)
5.2.4 Climatic Changes
5.3 Market Trends
5.3.1 Increase in Share of Ski Boats in Power Boats Category
Figure 35: Power Boats; 2001-2014
5.3.2 Seasonality
Figure 36: The U.S. Ski Boats Retail Units; 2014 (%)
5.3.3 Technological Innovation
5.3.4 Replacement Cycle of Boats
6. Porter’s Five Forces Analysis
Figure 37: Porter’s Five Forces Analysis
6.1 Threat of Entrants
6.2 Threat of Substitute Products
6.3 Bargaining Power of Buyers
6.4 Bargaining Power of Suppliers
6.5 Degree of Rivalry
7. Competitive Landscape
Table A: Companies Revenues and Market Capital; 2014
Table B: Companies and Major Boat Brands
8. Company Profile
8.1 Malibu Boats, Inc.
8.1.1 Business Overview
8.1.2 Financial Overview
Figure 38: Malibu Boats Inc. Net Sales; 2011-2014 (US$ Million)
Figure 39: Malibu Boats Inc. Retail sales & Unit sales of Powerboats; 2014 (US$ Million)
8.1.3 Business Strategy
8.2 Marine Products Corporation
8.2.1 Business Overview
8.2.2 Financial Overview
Figure 40: Marine Products Corporation Net Sales & Unit Sales; 2011-2014 (US$ Million)
8.2.3 Business Strategy
Support Dealers
Introduction of New Models
Leverage Buying Power
Develop Marketing and Distribution System
Expand Geographical Presence
8.3 Brunswick Corporation
8.3.1 Business Overview
8.3.2 Financial Overview
Figure 41: Brunswick Corporation Segments Share in Total Sales; 2014
Figure 42: The Boats Group Net Sales; 2011-2014 (US$ Million)
8.3.3 Business Strategy

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