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The US Rent-to-Own Market: Size, Trends and Forecasts (2017 Edition)

The US Rent-to-Own Market: Size, Trends and Forecasts (2017 Edition)

Scope of the Report

The report entitled “The US Rent-to-Own Market: Size, Trends and Forecasts (2017 Edition)”, provides an in-depth study of the US RTO industry with comprehensive analysis of market size and growth, market share; the analysis also encompasses market by value, by volume, market share by top players, etc.

Additionally, the report also outlined the factors that will help the market to grow in the forecasted period. It assesses the key opportunities available in the market that boost the market in the coming years. Growth of the US RTO industry has also been forecasted for the period 2017-2021, taking into consideration the existing growth patterns, the growth drivers and the current & future trends.

The US rent-to-own industry is dominated by only two major players namely Rent-A-Center and Aaron’s Inc. A brief company profiling of Rent-A-Center, Aaron’s Inc. and goeasy Ltd. has been provided in the report. This section briefs about business overview, financial summary and business policies of these major companies.

Company Coverage

Rent-A-Center Inc.
Aaron’s Inc.
Goeasy Ltd 

Executive Summary

An agreement in which the buyer has the option to become the owner of the property/goods, after a certain period of fixed time and payment is known as rent-to-own agreement. Also known as lease-to-own agreements, customer has the option to purchase the rental property. Earlier, rent-to-own agreements specifically dealt in the purchasing of homes/property only, but nowadays rent-to-own industry consists of dealers that rent furniture, appliances, home electronics, and jewelry to consumers.

The rent to own agreement has prospective financial advantages and offer benefits to both owner and renter. In such agreements, the buyers have immediate access to household goods for a relatively low week or monthly payment, typically without any down payment or credit check. As the buyer has to make a small payment weekly/monthly, so it does not create much financial burden on him/her.

A rent-to-own agreement is made up of two agreements: a standard lease agreement and an option to purchase. A consumer who respects the terms of the contract and pays all rents before acquiring the good leased, generally pays, in total, twice even three times the actual value of the good.

The US rent-to-own market is growing with significant growth rate over the past few years and is expected to improve further during the forecasted period (2017-2021). Growth in the market is supported by growth drivers such as increasing US GDP per-capita, rising millennial population of the region, etc. Yet the market faces some challenges such as consumer protection issue, breach of customer privacy, etc.


1. Executive Summary
2. Introduction
2.1 Overview of Rent-to-Own
2.2 Consumer Protection
2.2.1 Consumer Protection Provision
Table 1: Consumer Protection Provision
2.3 Rent-to-Own Laws
2.3.1 Types of Law
2.4 Rent-to-Own Components
2.4.1 Components of Rent-to-Own Agreement
Table 2: Components of Rent-to-Own Agreement
2.5 Transaction Structure
3. The US Market Analysis
3.1 The US Rent to Own Market: An Analysis
3.1.1 The US Rent to Own Market by Value
Table 3: The US Rent-to-Own Market by Value; 2010-2016 (US$ Billion)
Table 4: The US Rent-to-Own Market by Value; 2017-2021 (US$ Billion)
3.1.2 The US Rent to Own Market by Volume
Table 5: The US Rent-to-Own Market by Volume; 2010-2016 (Million)
Table 6: The US Rent-to-Own Market by Volume; 2017-2021 (Million)
3.1.3 The US Rent to Own Market by Number of Stores
Table 7: The US Rent-to-Own Market by No. of Stores; 2010-2015 (Million)
3.2 The US Rent to Own Market: Top Players Analysis
3.2.1 The US Rent to Own Market by Revenue
Table 8: The US Rent to Own Market by Revenue (Top Players); 2011-2018 (US$ Million)
3.2.2 The US Rent to Own Market by Segments
Table 9: The US Rent to Own Market by Segments (Top Players); 2016
3.2.3 The US Rent to Own Market Players by Share
Table 10: The US Rent to Own Market Players by Share (Top Players); 2016
3.3 The US Rent to Own Market: Direct/Kiosk Segment Analysis
3.3.1 The US Rent to Own Direct/Kiosk Segment by Sub-Segments
Table 11: The US Rent to Own Direct/Kiosk Segment by Sub-Segments; 2016
4. Market Dynamics
4.1 Growth Drivers
4.1.1 Increasing US GDP Per-Capita
Table 12: The US GDP Per Capita; 2010-2015 (US$)
4.1.2 Growing US Millennial Population
Table 13: The US Millennial Population; 2015-2050 (Million)
4.1.3 Rising US Income Inequality
Table 14: The US Income Inequality; 2016 (US$)
4.2 Challenges
4.2.1 Rising Fuel Prices
4.2.2 Consumer Protection Issues
4.2.3 Breach of Customer Privacy
4.3 Market Trends
4.3.1 The US Increasing Internet Penetration
Table 15: The US Increasing Internet Penetration; 2012-2021 (Percentage,%)
4.3.2 The US Growth in E-Commerce Sales
Table 16: The US Growth in E-Commerce Sales; 2015-2021 (US$ Billion)
5. Competitive Landscape
5.1 The US Rent To Own Market Competitive Landscape Overview
Table 17: The US Rent To Own Market Competitive Landscape Overview; 2016
6. Company Profiling
6.1 Rent-A-Center
6.1.1 Business Overview
6.1.2 Financial Overview
Table 18: Rent-A-Center Inc. Revenue; 2012-2016 (US$ Billion)
Table 19: Rent-A-Center Inc. Revenue by Segments; 2016
6.1.3 Business Strategy
6.2 Aaron’s Inc.
6.2.1 Business Overview
6.2.2 Financial Overview
Table 20: Aaron’s Inc. Revenue; 2011-2015 (US$ Billion)
Table 21: Aaron’s Inc. Store Revenue by Segment; 2015
6.2.3 Business Strategy
6.3 goeasy Ltd.
6.3.1 Business Overview
6.3.2 Financial Overview
Table 22: goeasy Ltd. Revenue; 2011-2015 (US$ Million)
Table 23: goeasy Ltd. Revenue by Segment; 2015
6.3.3 Business Strategy

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