The US Online Intermediaries Market: Size, Trends & Penetration

The US Online Intermediaries Market: Size, Trends & Penetration

Scope of the Report

The report titled “The US Online Intermediaries Market: Size, Trends & Penetration”, provides an in depth analysis of the US online intermediaries market by various penetration levels, by financial product types, etc.

The report also assesses the key opportunities in the market and outlines the factors that are and will be driving the growth of the industry. Growth of the overall US online intermediaries market has also been forecasted for the penetration levels 10%-100%, taking into consideration the previous growth patterns, the growth drivers and the current and future trends.

The US online intermediaries market is dominated by few players, but there are other new players, private label players as well. However, the competition in the US online intermediaries market is dominated by LendingTree, Inc., Zillow Group, Inc., Credible Labs, Inc. and NerdWallet, Inc., who are also profiled with their financial information and respective business strategies.

Company Coverage

LendingTree, Inc.
Zillow Group, Inc.
Credible Labs, Inc.
NerdWallet, Inc.

Executive Summary

A financial intermediary is a financial institution such as bank, insurance company, etc., that acts as a middleman between two parties in order to facilitate financial transactions. A financial intermediary basically facilitates the channeling of funds between lenders and borrowers indirectly. A financial intermediary is also referred as a traditional intermediary. With the evolution of information technology in the past few decades, the financial services industry has developed manifolds. This has led to the emergence of the online intermediaries.

An online intermediary is a financial marketplace which enables consumers to compare and apply for financial products online. It is basically an online lending exchange that connects consumers with multiple lenders, like banks and credit partners who compete for business. Online intermediary is not direct provider or supplier of loans, instead it is kind of a broker.

The benefits of an online intermediary over traditional intermediary are: one can easily compare the alternatives (can analyze various options offered by different online lenders); provides the facility of online tools, such as EMI calculators; hassle-free process and enhance flexibility. The four major financial products provided by the online intermediaries are mortgages, student loans, personal loans and credit cards. The online intermediaries market can be segmented on the basis of product types.

The US online intermediaries market has increased significantly at the penetration level of 7.5% in 2017 and projections are made that the market would rise at various penetration levels i.e. 10%, 25%, 50% and 100% tremendously, in the coming years. The US online intermediaries market is expected to increase due to growing millennial population, rise in urban population, increasing disposable income per capita, declining personal saving rate, escalating college cost, etc. Yet the market faces some challenges such as rising interest rate, regulatory challenges, rise of the bigtechs, etc.