Market Research Logo

The US Insurance Advertising Market: Size, Trends & Forecasts (2018-2022)

The US Insurance Advertising Market: Size, Trends & Forecasts (2018-2022)

Scope of the Report

The report titled “The US Insurance Advertising Market: Size, Trends & Forecasts (2018-2022)”, provides an in-depth analysis of the US insurance advertising market by value, by region, by segment, by channel, etc.

The report also assesses the key opportunities in the market and outlines the factors that are and will be driving the growth of the industry. Growth of the overall US insurance advertising market has also been forecasted for the period 2018-2022, taking into consideration the previous growth patterns, the growth drivers and the current and future trends.

The insurance advertising market is dominated by few players, but there are other new players, private label players as well. However, the competition in the US insurance advertising market is dominated by The Allstate Corporation, Berkshire Hathaway Inc., The Progressive Corporation and MetLife, Inc., who are also profiled with their financial information and respective business strategies.

Company Coverage

The Allstate Corporation
Berkshire Hathaway Inc.
The Progressive Corporation
MetLife, Inc.

Executive Summary

Insurance is a contract that is represented by an insurance policy between the insurer (insurance company) and insured (policyholder), where the policy holder gets the coverage and the insurance company undertakes to indemnify or guarantee the policy holder against loss by a specified contingency. Insurance is primarily used to hedge against risk of any uncertain losses, that may or may not be financial, but is reducible to financial terms.

Insurance advertising refers to any advertisement that is intended to encourage persons or companies to buy insurance. Insurance advertising is done by the insurance companies to attract attention of the customers and utilize them with the aim of increasing the company’s profit. Companies advertising may be national, local or corporative, depending on the target of market and size entirely.

Insurance companies can use various advertising strategies like, selling insurance through banks, NGOs, panchayats, appealing on emotions of the potential buyers, breaking myths that insurance is expensive, rigid, difficult to understand etc.

The insurance advertising can be segmented on the basis of channels. The major channels used in insurance advertising are Online and Offline, which further includes Direct Marketing, TV and Radio, Print Media, Internet Marketing, Social Media and Mobile Marketing.

The US insurance advertising market has increased at a significant CAGR over the years and projections are made that the market would rise in the next four years i.e. 2018-2022 tremendously. The US insurance advertising market is expected to increase due to growing disposable income per capita, increasing employment rate, increasing smartphone and internet users etc. Yet the market faces some challenges such as high cost, strict regulations, phishing activities etc.


1. Executive Summary
2. Introduction
2.1 Insurance: An Overview
2.1.1 Importance of Insurance
Table 1: Importance of Insurance
2.1.2 Types of Insurance
Table 2: Types of Insurance
2.2 Insurance Advertising: An Overview
2.2.1 Insurance Advertising Strategies
Table 3: Insurance Advertising Strategies
2.3 Insurance Advertising: Segmentation Overview
2.3.1 Basis Channels of Insurance Advertising
Table 4: Basis Channels of Insurance Advertising
3. The US Market Analysis
3.1 The US Insurance Advertising Market: An Analysis
3.1.1 The US Insurance Advertising Market by Value
Table 5: The US Insurance Advertising Market by Value; 2017-2022 (US$ Billion)
3.1.2 The US Insurance Advertising Market by Segment (Non-Health Insurance and Life Insurance)
Table 6: The US Insurance Advertising Market by Segment; 2017 (Percentage, %)
3.2 The US Insurance Advertising Market: Segment Analysis
3.2.1 The US Non-Health Insurance Advertising Market by Value
Table 7: The US Non-Health Insurance Advertising Market by Value; 2017-2022 (US$ Billion)
Table 8: The US Non-Health Insurance Advertising Market by Channel; 2017
(Percentage, %)
3.2.3 The US Online Non-Health Insurance Advertising Market by Value
Table 9: The US Online Non-Health Insurance Advertising Market by Value; 2017-2022 (US$ Billion)
3.2.4 The US Offline Non-Health Insurance Advertising Market by Value
Table 10: The US Offline Non-Health Insurance Advertising Market by Value; 2017-2022 (US$ Billion)
3.2.5 The US Life Insurance Advertising Market by Value
Table 11: The US Life Insurance Advertising Market by Value; 2017-2022 (US$ Billion)
3.2.6 The US Life Insurance Advertising Market by Channel (TV and Radio, Direct Marketing, Print Media, Internet Marketing, Social Media, Mobile Marketing and Other)
Table 12: The US Life Insurance Advertising Market by Channel; 2017 (Percentage, %)
3.2.7 The US Direct Marketing Life Insurance Advertising Market by Value
Table 13: The US Direct Marketing Life Insurance Advertising Market by Value; 2017-2022 (US$ Billion)
3.2.8 The US TV & Radio Life Insurance Advertising Market by Value
Table 14: The US TV & Radio Life Insurance Advertising Market by Value; 2017-2022 (US$ Billion)
3.2.9 The US Print Media Life Insurance Advertising Market by Value
Table 15: The US Print Media Life Insurance Advertising Market by Value; 2017-2022 (US$ Million)
3.2.10 The US Internet Marketing Life Insurance Advertising Market by Value
Table 16: The US Internet Marketing Life Insurance Advertising Market by Value; 2017-2022 (US$ Million)
3.2.11 The US Social Media Life Insurance Advertising Market by Value
Table 17: The US Social Media Life Insurance Advertising Market by Value; 2017-2022 (US$ Million)
3.2.12 The US Mobile Marketing Life Insurance Advertising Market by Value
Table 18: The US Mobile Marketing Life Insurance Advertising Market by Value; 2017-2022 (US$ Million)
3.2.13 The US Other Life Insurance Advertising Market by Value
Table 19: The US Other Life Insurance Advertising Market by Value; 2017-2022 (US$ Million)
4. Market Dynamics
4.1 Growth Drivers
4.1.1 Rise in Urban Population
Table 20: The US Urban Population; 2010-2017 (Million)
4.1.2 Increasing Disposable Income Per Capita
Table 21: The US Disposable Income Per Capita; 2014-2017 (US$ Thousand)
4.1.3 Growing Internet Users
Table 22: The US Internet Users; 2015-20222 (Million)
4.1.4 Declining Unemployment Rate
Table 23: The US Unemployment Rate; 2010-2017 (Percentage, %)
4.1.5 Upsurge in Social Network Users
Table 24: The US Smartphone Social Network Users; 2014-2020 (Million)
4.1.6 Increasing Smartphone Users
Table 25: The US Smartphone Users; 2015-2022 (Million)
4.1.7 Growing Educated Population
Table 26: The US Population Attained Atleast Secondary Education; 2013-2017 (Percentage, %)
4.2 Challenges
4.2.1 Involved High Cost
4.2.2 Difficult to Market Intangibles
4.2.3 Strict Regulations
4.2.4 Phishing Activities
4.3 Market Trends
4.3.1 Growing Artificial Intelligence (AI)
Table 27: North America AI Market by Revenue; 2016-2022 (US$ Billion)
Table 28: The US AI in Banking, Financial Services & Insurance (BSFI) Market; 2017 & 2024 (Percentage, %)
4.3.2 Shift towards Robo-Advisors
5. Competitive Landscape
5.1 The US Insurance Advertising Market Players by Spending
Table 29: The US Insurance Advertising Market Players by Spending; 2013-2017 (Percentage, %)
5.2 The US Insurance Advertising Market Players by Media Spending
Table 30: The US Insurance Advertising Market Players by Media Spending; 2016 & 2017 (US$ Million)
5.3 The US Insurance Advertising Market Players Financial Comparison
Table 31: The US Insurance Advertising Market Players Financial Comparison; 2017
6. Company Profiles
6.1 The Allstate Corporation
6.1.1 Business Overview
6.1.2 Financial Overview
Table 32: The Allstate Corporation Total Revenue; 2013-2017 (US$ Billion)
Table 33: The Allstate Corporation Total Revenue by Segment; 2017 (Percentage, %)
6.1.3 Business Strategy
6.2 Berkshire Hathaway Inc.
6.2.1 Business Overview
6.2.2 Financial Overview
Table 34: Berkshire Hathaway Inc. Total Revenue; 2013-2017 (US$ Billion)
Table 35: Berkshire Hathaway Inc. Total Revenue by Segment; 2017
6.2.3 Business Strategy
6.3 The Progressive Corporation
6.3.1 Business Overview
6.3.2 Financial Overview
Table 36: The Progressive Corporation Total Revenue; 2013-2017 (US$ Billion)
Table 37: The Progressive Corporation Total Revenue by Segment; 2017
(Percentage, %)
6.3.3 Business Strategy
6.4 MetLife, Inc.
6.4.1 Business Overview
6.4.2 Financial Overview
Table 38: MetLife, Inc. Total Revenue; 2013-2017 (US$ Billion)
Table 39: MetLife, Inc. Total Revenue by Segment; 2017 (Percentage, %)
6.4.3 Business Strategy

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report