The US Home Fitness Equipment Market: Size & Forecast with Impact Analysis of COVID-19 (2020-2024)

The US Home Fitness Equipment Market: Size & Forecast with Impact Analysis of COVID-19 (2020-2024)

Scope of the Report

The report titled “The US Home Fitness Equipment Market: Size & Forecast with Impact Analysis of COVID-19 (2020-2024)”, provides an in depth analysis of the US home fitness equipment market by value, by type, etc. The report also provides a detailed analysis of the COVID-19 impact on the home fitness equipment market in the US.

The report assesses the key opportunities in the market and outlines the factors that are and will be driving the growth of the industry. Growth of the US home fitness equipment market has also been forecasted for the period 2020-2024, taking into consideration the previous growth patterns, the growth drivers and the current and future trends.

The US home fitness equipment market is fairly fragmented with several market players operating in different states. The key players of the home fitness equipment market are Peloton Interactive, Inc., Nautilus, Inc., Technogym SpA, and Johnson Health Tech Co., Ltd., are also profiled with their financial information and respective business strategies.

Country Coverage

The US

Company Coverage

Peloton Interactive, Inc.
Nautilus, Inc.
Technogym SpA
Johnson Health Tech Co.

Executive Summary

Fitness equipment is a sub-category of the larger sporting goods sector. Fitness equipment can be used at home to complete a good fitness routine. Home fitness equipment is defined as a machine that is used to perform any fitness activity, or to exercise at home. The major fitness equipment that are used for physical exercise at home include treadmills, weight machines, elliptical machines, stationary bicycles, strength building machines, and others.

Now, more people are preferring to use fitness equipment for their home workout, as it is available for 24*7 and budget friendly, supplements outdoor exercises, ensures comfortability and privacy, and provides flexibility.

There are two broad categories of home fitness equipment: Cardiovascular Training Equipment and Strength Training Equipment. Cardiovascular training equipment includes ski machines, elliptical machines, rowing machines, stair-steppers, treadmill, and exercise cycle. Strength training equipment includes ankle weights, exercise mat, hand weights, resistance bands, weighted arm bands, and tubing. The home fitness equipment market can be segmented on the basis of type, and distribution channel.

The US home fitness equipment market has increased significantly during the years 2018-2019, and projections are made that the market would rise in the next four years i.e. 2020-2024 tremendously. The home fitness equipment market is expected to increase due to rising millennial population, growing prevalence of obesity, rapid urbanization, increasing incidence of chronic diseases, surging online sales of fitness equipment, soaring fitness conscious population, etc. Yet the market faces some challenges such as space limitation, high cost of fitness equipment, etc.


1. Executive Summary
2. Introduction
2.1 Fitness: An Overview
Table 1: Components of Fitness
2.2 Home Fitness: An Overview
2.2.1 Home Fitness: Pros and Cons
Table 2: Home Fitness: Pros and Cons
2.3 Home Fitness Equipment: An Overview
2.3.1 Benefits of Using Fitness Equipment at Home
Table 3: Benefits of Using Fitness Equipment at Home
2.3.2 List of Commonly Used Home Fitness Equipment
Table 4: List of Commonly Used Home Fitness Equipment
2.4 Home Fitness Equipment Segmentation: An Overview
2.4.1 Home Fitness Equipment Segmentation by Type
Table 5: Home Fitness Equipment Segmentation by Type
2.4.2 Home Fitness Equipment Segmentation by Distribution Channel
Table 6: Home Fitness Equipment Segmentation by Distribution Channel
3. The US Market Analysis
3.1 The US Home Fitness Equipment Market: An Analysis
3.1.1 The US Home Fitness Equipment Market by Value
Table 7: The US Home Fitness Equipment Market by Value; 2018-2019 (US$ Billion)
Table 8: The US Home Fitness Equipment Market by Value; 2020-2024 (US$ Billion)
3.1.2 The US Home Fitness Equipment Market by Type (Treadmill, Elliptical Machine, Exercise Cycle, Rowing Machine, and Others)
Table 9: The US Home Fitness Equipment Market by Type; 2019 (Percentage, %)
3.2 The US Home Fitness Equipment Market: Type Analysis
3.2.1 The US Home Treadmill Market by Value
Table 10: The US Home Treadmill Market by Value; 2018-2019 (US$ Billion)
Table 11: The US Home Treadmill Market by Value; 2020-2024 (US$ Billion)
3.2.2 The US Home Elliptical Machine Market by Value
Table 12: The US Home Elliptical Machine Market by Value; 2018-2019 (US$ Million)
Table 13: The US Home Elliptical Machine Market by Value; 2020-2024 (US$ Billion)
3.2.3 The US Home Exercise Cycle Market by Value
Table 14: The US Home Exercise Cycle Market by Value; 2018-2019 (US$ Million)
Table 15: The US Home Exercise Cycle Market by Value; 2020-2024 (US$ Million)
3.2.4 The US Home Rowing Machine Market by Value
Table 16: The US Home Rowing Machine Market by Value; 2018-2019 (US$ Million)
Table 17: The US Home Rowing Machine Market by Value; 2020-2024 (US$ Million)
3.2.5 The US Home Other Fitness Equipment Market by Value
Table 18: The US Home Other Fitness Equipment Market by Value; 2018-2019 (US$ Billion)
Table 19: The US Home Other Fitness Equipment Market by Value; 2020-2024 (US$ Billion)
4. Impact of COVID-19
4.1 Impact of COVID-19
4.1.1 The Economic Effects of COVID-19
Table 20: The US Number of Unemployed Persons & Unemployment Rate; April 2019-April 2020 (Million & Percentage, %)
4.1.2 Impact of COVID-19 on Fitness Industry
Table 21: The US Estimate Timescale for Return to Gym/Exercise Classes due to COVID-19 Pandemic as of April 2020 (Percentage, %)
4.1.3 Impact of COVID-19 on Home Fitness Equipment
Table 22: The US Use of Video Conferencing for Fitness Classes by Age during the COVID-19 Pandemic as of April 2020 (Percentage, %)
5. Market Dynamics
5.1 Growth Driver
5.1.1 Rising Millennial Population
Table 23: The US Millennial Population; 2016-2036 (Million)
5.1.2 Growing Prevalence of Obesity
Table 24: The US Obesity Rate; 2011-2018 (Percentage, %)
5.1.3 Rapid Urbanization
Table 25: The US Urban Population; 2014-2019 (Percentage, %)
5.1.4 Increasing Incidence of Chronic Diseases
Table 26: The US Chronic Diseases Growth Rates; 2016-2025 (Percentage, %)
5.1.5 Surging Online Sales of Fitness Equipment
Table 27: The US Retail E-commerce Sales; 2018-2024 (US$ Billion)
5.1.6 Soaring Fitness Conscious Population
Table 28: The US Fitness Market Revenue; 2013-2018 (US$ Billion)
5.2 Challenges
5.2.1 Space Limitation
5.2.2 High Cost of Fitness Equipment
5.3 Market Trends
5.3.1 Growing Influence of Social Media
Table 29: The US Social Network Users; 2018-2023 (Million)
5.3.2 Rise in Trend of Wearable Devices
Table 30: The US Adult Wearable Users and Penetration; 2018-2022 (Million & Percentage, %)
5.3.3 Introduction of Innovative Home Fitness Equipment
6. Competitive Landscape
6.1 The US Home Fitness Equipment Market Players: A Financial Comparison
Table 31: The US Home Fitness Equipment Market Players: A Financial Comparison; 2019
6.2 The US Home Fitness Equipment Market Players by Research & Development (R&D) Expenses
Table 32: The US Home Fitness Equipment Market Players by Research & Development (R&D) Expenses; 2018-2019 (US$ Million)
7. Company Profiles
7.1 Peloton Interactive, Inc.
7.1.1 Business Overview
7.1.2 Financial Overview
Table 33: Peloton Interactive, Inc. Total Revenue; 2017-2019 (US$ Million)
Table 34: Peloton Interactive, Inc. Total Revenue by Segments; 2019 (Percentage, %)
7.1.3 Business Strategy
7.2 Nautilus, Inc.
7.2.1 Business Overview
7.2.2 Financial Overview
Table 35: Nautilus, Inc. Net Sales; 2015-2019 (US$ Million)
Table 36: Nautilus, Inc. Net Sales by Segments; 2019 (Percentage, %)
Table 37: Nautilus, Inc. Net Sales within Each Business Segment by Product Lines; 2019 (Percentage, %)
Table 38: Nautilus, Inc. Net Sales by Region; 2019 (Percentage, %)
7.2.3 Business Strategy
7.3 Technogym SpA
7.3.1 Business Overview
7.3.2 Financial Overview
Table 39: Technogym SpA Revenues; 2015-2019 (US$ Million)
Table 40: Technogym SpA Revenues by Distribution Channel; 2019 (Percentage, %)
Table 41: Technogym SpA Revenues by Region; 2019 (Percentage, %)
7.3.3 Business Strategy
7.4 Johnson Health Tech Co., Ltd.
7.4.1 Business Overview
7.4.2 Business Strategy

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