Global Vitamin and Supplements Market: Trends & Opportunities (2015-2019)

Global Vitamin and Supplements Market: Trends & Opportunities (2015-2019)

Scope of the report

The report titled “Global Vitamin and Supplements Market: Trends and Opportunities (2015-2019)” provides an insight into the vitamin and vitamin supplements market world-wide with focus on present market size and growth expected in the near future. The report analyzes the key vitamins – Vitamin B, Vitamin C, Vitamin D and Multi-Vitamins. The report also assesses the sizing and growth of vitamin markets in the US, UK, China, India and Japan. Further, the report also discusses key factors driving growth of the industry, major trends and challenges faced by manufacturers of vitamin and vitamin supplements. Also, major vitamin producers like DSM, Amway, Pfizer and Vitamin Shoppe are analyzed in the report.

Coverage of Vitamins

Water-soluble Vitamins
Vitamin B
Vitamin C
Fat-soluble Vitamins
Vitamin A
Vitamin D
Vitamin E

Country Coverage
USA
UK
Japan
China
India

Company coverage
DSM
Amway
Vitamin Shoppe
Pfizer

Executive Summary

As the proportion of ageing population in the world is increasing and as the lifestyles are modifying, the nutritional intake of people is decreasing. In the growing age of fast-food, to maintain the nutritional needs vitamin supplements have become a necessity. More than 60% of the population consumes vitamins on daily basis. Vitamins are of two types depending upon how they are absorbed by the body, namely water-soluble and fat-soluble. Vitamin B and C come under the water-soluble category as they do not get stored inside the body for a long time and are expelled with urine whereas vitamin A, D and E come under the category of fat-soluble vitamins as they get stored with the fats in the body.

Deficiency of different vitamins and the overdose of various vitamin supplements can cause various diseases and permanent damages. The amount of various vitamins in multivitamin supplements varies from one company to the other.

The major growth drivers for the vitamin industry include the increased per-capita income and increased health awareness among people. As the people are getting more aware about taking care of their health, they are giving more importance to these supplements to prevent various deficiencies. Moreover, with ageing it becomes difficult for a body to absorb vitamins directly from the normal food and hence these supplements become a necessity. Online retailing of these supplements has further increased accessibility and has increased the customer base and it has also increased the convenience of buying.

The vitamin industry also faces various challenges like the shift of preferences towards herbal supplements and Ayurveda. The herbal supplements are considered to be healthier and are therefore trusted more by the people. Moreover, the manufacturing of vitamin supplements is not uniform and strict rules are not followed for production. These supplements deal with the health of the customers and hence proper production techniques should be designed.


1. Executive Summary
2. Vitamins: An Introduction
2.1 Vitamins and their Necessity
2.2 Classification of vitamins
Table A: Members of the B-complex Family
2.3 Global Vitamins Market: An Overview
3. Global Vitamins Market: An Analysis
3.1 Market Sizing and Growth
Table 1: Total Revenue of the Global Vitamins Industry, (In US$ Billions),
2009-2014
Table 2: Forecasted Total Revenue of Global Vitamins Industry, (In US$ Billions), 2015-2019
3.2 Segmentation of the Global Vitamins Industry- By Product 23
3.2.1 Vitamin-B Supplements
Table 3: Total Revenue Generated by the sales of Vitamin B supplements,
(In US$ Billions), 2009-2014
3.2.2 Vitamin-C Supplements
Table 4: Segmentation of the Total Consumption of Vitamin C Supplement, (In %), 2014
Table 5: Total Revenue Generated by the Sales of Vitamin C Supplements,
(In US$ Billions), 2009-2014
3.2.3 Vitamin-D Supplements
Table 6: Total Revenue Generated by the Sales of Vitamin D Supplements,
(In US$ Billions), 2009-2014
3.2.4 Multivitamin Supplements
Table 7: Total Revenue Generated by the Multivitamins Supplements,
(In US$ Billions), 2010-2014
4. Global Vitamins Market: Regional and Country-wise Analysis
Table 8: Segmentation of the Revenue of Global Vitamins Industry by Region,
(In %), 2013
4.1 US Vitamins Market: An Analysis
Table 9: Segmentation of the US Supplements Industry, 2011
Table 10: Total Revenue of the US Vitamins Market, (In US$ Billion), 2009-2014
Table 11: Forecasted Total Revenue of the US Vitamins Market, (In US$ Billion), 2015-2019
4.2 UK Vitamins Market: An Analysis
Table 12: Segmentation of Various Countries in the European Union Market, 2014
Table 13: Segmentation of the UK Vitamin Market, (In %), 2014
Table 14: Total Revenue of the UK Vitamins Market, (In US$ Millions), 2009-2014
Table 15: Forecasted Total Revenue of the UK Vitamins Market, (In US$ Millions), 2015-2019
4.3 Asia-Pacific Market: An Analysis
Table 16: Total Revenue of the Asia-Pacific Vitamins Market, (In US$ Billions),
2009-2014
Table 17: Forecasted Total Revenue of the Asia-Pacific Vitamins Market,
(In US$ Billions), 2009-2014
4.3.1 Japanese Vitamins Market
Table 18: Total Revenue of Japan’s Vitamin Supplements Industry,
(In US$ Billions), 2009-2014
Table 19: Forecasted Total Revenue of Japan’s Vitamin Supplements Industry,
(In US$ Billions), 20015-2019
4.3.2 Chinese Vitamins Market
Table 20: Total Revenue of China’s Vitamins Supplements Industry,
(In US$ Billion), 2009-2014
Table 21: Forecasted Total Revenue of China’s Vitamins Supplements Industry,
(In US$ Billion), 2015-2019
Table B: Volume of US Imports from China, (In Kilograms Thousands), 2014
4.3.3 Indian Vitamins Market
Table 22: Total Revenue of India’s Vitamin Supplements Market, (In US$ Billion), 2009-2014
Table 23: Forecasted Total Revenue of India’s Vitamin Supplements Market,
(In US$ Billion), 2015-2019
5. Market Dynamics: Global Vitamins Industry
5.1 Growth Drivers
5.1.1 Increased Per-capita Income
Table 24: Global GDP per capita, (In US$), 2007-2014
5.1.2 Increasing Ageing Population
Table 25: Global Ageing Population, (In Millions), 2005-2013
5.1.3 Increased Health Awareness
Table 26: Consumer awareness of Nutraceutical Industry, 2010
5.1.4 Increased Urbanization
Table 27: Increasing Global Urbanization, (In %), 1970-2010
5.1.5 Increased Life expectancy
Table 28: Life Expectancy of People Globally, (In Years), 1970-2009
5.1.6 Online Retailing
Table 29: Segmentation of the Online Vitamins Market, (In %), 2014
5.2 Market Trends
5.2.1 Demand for Vitamin-D expected to Increase at the Highest Rate
5.2.2 Increased Merger and Acquisition Activity
5.2.3 Different Areas and their Varied Needs
5.2.4 Increase in Regulatory Pressure
5.3 Market Challenges
5.3.1 A Shift towards Ayurveda and Homeopathy
5.3.2 Harmful and Toxic if Taken in High Doses
5.3.3 Lack of Uniform Manufacturing Rules
5.3.4 Lack of Awareness
6. Competitive Landscape: Global Vitamins Market
Table C: Major Producers of Vitamin Supplements, 2014
7. Company Profiling: Global Vitamins Industry
7.1 DSM
7.1.1 Business Overview
7.1.2 Financial Overview
Table 30: Total Revenue of DSM, (In US$ Billions), 2010-2014
Table 31: Segmentation of the Net Sales of DSM, (In %), 2014
7.1.3 Business Strategies
Table 32: Share of the High Growth Economies in the Total Sales of DSM, (In %), 2010-2014
Table 33: Share of Net Sales dedicated to Research and Development in DSM,
(In %), 2010-2014
7.2 Amway
7.2.1 Business Overview
7.2.2 Financial overview
Table 34: Total Sales Revenue of Amway, (In US$ Millions), 2010-2014
Table 35: Net Profit of Amway, (In US$ Millions), 2010-2014
7.2.3 Business Strategies
7.3 Vitamin Shoppe
7.3.1 Business Overview
7.3.2 Financial Overview
Table 36: Net Sales of Vitamin Shoppe, (In US$ Millions), 2010-2013
Table 37: Segmentation of Net Sales of Vitamin Shoppe, (In %), 2013
7.3.3 Business Strategies
7.4 Pfizer Incorporation and Subsidiary
7.4.1 Business Overview
7.4.2 Financial Overview
Table 38: Total Revenues of Pfizer Incorporation, (In US$ billions), 2010-2014
7.4.3 Business Strategies

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