Global Theme Park Industry: Trends & Opportunities (2014-19)
Scope of the Report
The report titled “Global Theme Park Industry: Trends & Opportunities (2014-19)” provides an insight into the market dynamics and various trends and opportunities associated with the global theme park market. It provides a close view of the global theme park industry size in terms of total attendance (or visitors). It further captures the market share of major players in terms of revenue and attendance. The report further provides a regional analysis of the theme park business in North America, Europe, Asia Pacific and Latin America. The report concludes with a brief discussion of major factors driving the market, followed by profiles of major players like Disney, Universal Studios, Merlin Entertainment and Six Flag Entertainment.
The global theme park industry has recovered from the recessionary phase at a much faster rate in comparison to various other leisure activities. The industry recorded high visitor attendance in the last two years, following an elaborate number of additional attractions and revised pricing strategies to match up with a variety of budgets. Today major operators in the theme park business continue to upgrade their facilities as 2013 shaped into another record breaking year. Yet the theme park industry could still incorporate various other forms of leisure activities such as gaming session and Internet in the approaching years.
The growth of theme park or amusement industry is chiefly driven by large integrated projects in the United States, and the growing populous of middle class with impressive disposable income in the emerging countries of Asia-Pacific. In addition, the companies representing the theme park industry are also adopting different and innovative advertising and promotional strategies to target the domestic as well as international visitors. Among such strategies, they are using social media in some of the most diverse and active ways to retain their customers for a long time and inviting the new by promising a quality time.