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Global Tequila Market: Size, Trends & Forecasts (2017-2021)

Global Tequila Market: Size, Trends & Forecasts (2017-2021)

Scope of the Report

The report titled “Global Tequila Market: Size, Trends & Forecasts (2017-2021)” provides an in-depth analysis of tequila market by value, by volume, by segments and by region. The report also provides a regional analysis of the tequila market, including following regions: Americas, EMEA and APAC.

The report also assesses the key opportunities in the market and outlines the factors that are and will be driving the growth of the industry. Growth of the overall global tequila market has also been forecasted for the period 2017-2021, taking into consideration the previous growth patterns, the growth drivers and the current and future trends.

The competition in the global tequila market and especially in the US regions is fragmented with several players thriving the market. Yet, some prominent players are Jose Cuervo, Brown-Forman Corporation, Suntory Holdings Limited and Patron Spirits International. Such, key players of the tequila market Jose Cuervo, Brown-Forman Corporation, Suntory Holdings Limited and Patron Spirits International are also profiled with their financial information and respective business strategies.

Country Coverage

Americas
EMEA
APAC

Company Coverage

Jose Cuervo
Suntory Holdings LImited
Brown-Forman Corporation
Patron Spirits Internkational

Executive Summary

Tequila is a distilled beverage made from the blue agave plant that grows in Mexico. The agave plant is hard desert juicy plant that has spiked leaves like sharp blades. The agave pant favours high altitudes and requires less water. The agave plant can only be grown in the regions of Mexico particularly Jalisco, Nayarit, Tamaulipas, Michoacán and Guanajuato. Blue agave is used in the production of 100% tequila.

The tequila could be segmented on the basis of purity, product type and price. On the basis of purity tequila could be segmented into plain tequila that has 51% of agave plant content and premium tequila that has 100% agave plant content. On the basis of product type tequila could be segmented into Blanco, Joven, Reposado, Anejo and Extra Anejo.

On the basis of price the tequila could be segmented into Value, Standard, Premium, Super Premium, Ultra Premium.

The global tequila market has increased at a significant CAGR during the years 2010-2016 and the projections are made that the market would rise in the next four years i.e. 2017-2021 tremendously. The global tequila market is expected to increase due to growing global youth population, growing emerging economies, growing urban population, etc. Yet the market faces some challenges such as increasing healthcare expenditure worldwide, etc.


1. Executive Summary
2. Introduction
2.1 Tequila: An Overview
2.1.1 Agave Plant- The Source of Tequila
2.1.2 History of Tequila
2.1.3 Tequila by Purity
Table 1: Tequila by Purity
2.1.4 Tequila by Product Type
Table 2: Tequila by Product Type
2.1.5 Tequila by Price Segments
Table 3: Tequila by Price Segments
3. Global Market Analysis
3.1 Global Tequila Market: An Analysis
3.1.1 Global Tequila Market by Value
Table 4: Global Tequila Market by Value; 2010-2016 (US$ Billion)
Table 5: Global Tequila Market by Value; 2017-2021 (US$ Billion)
3.1.2 Global Tequila Market by Volume
Table 6: Global Tequila Market by Volume ; 2010-2016 (Million)
Table 7: Global Tequila Market by Volume; 2017-2018 (Million)
3.1.3 Global Tequila Market Value by Price Segment
Table 8: Global Tequila Market Value by Price Segment; 2016 (Percentage, %)
Table 9: Global Tequila Market Value by Price Segment; 2010-2015 (US$ Million)
3.1.4 Global Tequila Market Value by Continent
Table 10: Global Tequila Market Value by Continent; 2016 (Percentage, %)
3.1.5 Global Tequila Market Value by Country
Table 11: Global Tequila Market Value by Country; 2015 (Percentage, %)
3.1.6 Global Tequila Market Volume by Country
Table 12: Global Tequila Market Volume by Country; 2015 (Percentage, %)
3.1.7 Global Tequila Market Volume by Price Segment (Country-wise Share)
Table 13: Global Tequila Market Volume by Price Segment (Country-wise Share); 2015 (Percentage,%)
4. Regional Market Analysis
4.1 Americas Tequila Market: An Analysis
4.1.1 Americas Tequila Market by Value
Table 14: Americas Tequila Market by Value; 2016-2021 (US$ Billion)
4.1.2 Americas Tequila Market Value by Country
Table 15: Americas Tequila Market Value by Country; 2016 & 2021 (Percentage,%)
4.1.3 The US Tequila Market by Value
Table 16: The US Tequila Market by Value; 2015-2016 (US$ Billion)
Table 17: The US Tequila Market by Value; 2017-2021 (US$ Billion)
4.1.4 The US Tequila Market by Volume
Table 18: The US Tequila Market by Volume; 2010-2016 (Million)
Table 19: The US Tequila Market by Volume; 2017-2018 (Million)
4.1.5 The US Tequila Market Volume By Price Segment
Table 20: The US Tequila Market Volume By Price Segment; 2016 (Percentage, %)
4.1.6 The US Tequila Market Volume By Price Segment
Table 21: The US Tequila Market Volume By Price Segment; 2010-2016 (Thousand 9L Cases)
4.2 EMEA Tequila Market: An Analysis
4.2.1 EMEA Tequila Market by Value
Table 22: EMEA Tequila Market by Value; 2016-2021 (US$ Billion)
4.3 APAC Tequila Market by Value
4.3.1 APAC Tequila Market by Value
Table 23: APAC Tequila Market by Value; 2016-2021 (US$ Million)
5. Market Dynamics
5.1 Growth Driver
5.1.1 Increasing Global Youth Population
Table 24: Global Youth Population; 2000-2025 (Million)
5.1.2 Rising Global Female Population
Table 25: Global Female Population; 2010-2015 (Billion)
5.1.3 Growing Global GDP Per-capita
Table 26: Global GDP Per-capita; 2009-2016 (US$)
5.1.4 Escalating Global Urban Population
Table 27: Global Urban Population; 2009-2015 (Billion)
5.1.5 Increasing Growth Rate of Emerging Economies
Table 28: Growth Rate of Emerging Economies; 2015-2017 (Percentage, %)
5.2 Challenges
5.2.1 Increasing Global Healthcare Expenditure
Table 29: Global Healthcare Expenditure; 2009-2014 (US$ Trillion)
5.2.2 Low Profit Margin
5.3 Market Trends
5.3.1 Association with Celebrities
5.3.2 Emergence of Cocktail Culture
5.3.3 Adoption of Organic Tequila
5.3.4 Focus on Environment Sustainability
5.3.5 Emergence of Tequila Substitute: Mezcal
6. Competitive Landscape
6.1 Global Tequila Market Players by Value
Table 30: Global Tequila Market Players by Value; 2015 (Percentage, %)
6.2 Global Tequila Market Players by Volume
Table 31: Global Tequila Market Players by Volume; 2015 (Percentage, %)
6.3 Global Tequila Market Players by Tequila Share in Portfolio
Table 32: Global Tequila Market Players by Tequila Share in Portfolio; 2015 (Percentage, %)
6.4 Global Tequila Market Players Value Share by Country
Table 33: Global Tequila Market Players Value Share by Country; 2016 (Percentage, %)
7. Company Profile
7.1 Jose Cuervo
7.1.1 Business Overview
7.1.2 Financial Overview
Table 34: Cuervo Net Sales; 2013-2016 (US$ Million)
Table 35: Cuervo Net Sales by Segments; 2016 (Percentage, %)
7.1.3 Business Strategy
7.2 Suntory Holdings Limited
7.2.1 Business Overview
7.2.2 Financial Overview
Table 36: Suntory Net Sales; 2012-2016 (US$ Billion)
Table 37: Suntory Net Sales by Segments; 2016 (Percentage, %)
7.2.3 Business Strategy
7.3 Brown-Forman Corporation
7.3.1 Business Overview
7.3.2 Financial Overview
Table 38: Brown-Forman Net Sales; 2013-2017 (US$ Billion)
Table 39: Brown-Forman Net Sales by Segments; 2017 (Percentage, %)
7.3.3 Business Strategy
7.4 Patron Spirits International
7.4.1 Business Overview
7.4.2 Business Strategy

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