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Global Online Video Advertisement Market: Size, Trends & Forecasts (2019-2023)

Global Online Video Advertisement Market: Size, Trends & Forecasts (2019-2023)

Scope of the Report

The report entitled “Global Online Video Advertisement Market: Size, Trends & Forecasts (2019-2023)”, provides in-depth analysis of the global online video advertisement, with detailed analysis of market size and growth. The report provides analysis of the advertisement market by value, online advertisement market by value & by segment, online video advertisement market by value & by region. The report further provides detailed regional analysis of the online video advertisement market by value.

Moreover, the report also assesses the key opportunities in the market and outlines the factors that are and would be driving the growth of the industry. Growth of the overall global online video advertisement has also been forecasted for the years 2019-2023, taking into consideration the previous growth patterns, the growth drivers and the current and future trends.

The major players dominating the online video advertisement market are Amazon.com Inc., Alphabet Inc., Facebook Inc. and CBS Corporation. The four companies have been profiled in the report providing detailed analysis of their financial information and business strategies.

Region Coverage

The US
China
ROW

Company Coverage

Amazon.com Inc.
Alphabet Inc.
Facebook Inc.
CBS Corporation

Executive Summary

Online Advertising is a platform on which the publisher allows the advertiser to display the company’s product advertisement on the website or mobile application. There are numerous online platform on which the advertisement can be displayed, such platforms includes social media websites, electronic mail websites, different messaging websites etc.

Online advertisement can be bifurcated in different types, which includes web-banner advertising, floating advertisements, display advertising, video advertising and many other.

Online video advertising is more effective form of advertising, as the advertisement includes both audio and video elements which make the advertisement more engaging and informative. Additionally, video advertisement provides large exposure to the advertiser, owing to the increase in number of publishers for online video advertisement.

The global online video advertisement market has perceived progressive growth in the past few years and estimations are made that during the forecasted period (2019-2023) the market would augment at an escalating growth rate. The global online video advertisement market growth would be supported by numerous growth drivers such as increasing number of video streaming users, growing smartphone penetration, escalating social messaging application users, rising global population, growth in electronic mail users, increasing open-source video platform, rising social media users, surging internet penetration and many other factors.

However, the growth of global online video advertisement market would be negatively impacted by various challenges. Some of the foremost challenges faced by the market are audience fragmentation, fraud, piracy & malware and ad blocking.


1. Executive Summary
2. Introduction
2.1 Online Advertisement: An Overview
2.1.1 Different Type of Online Advertisement
Table 1: Different Type of Online Advertisement
2.2 History of Online Advertisement: An Overview
Table 2: History of Online Advertisement
2.3 Video Advertisement: An Overview
Table 3: Video Advertisement Formats
2.4 Online Advertisement Segmentation by Media Platform
Table 4: Online Advertisement Segmentation by Media Platform
2.5 Advantages and Disadvantages of Online Video Advertisement
Table 5: Advantages and Disadvantages of Online Video Advertisement
3. Global Market Analysis
3.1 Global Advertisement Market: An Analysis
3.1.1 Global Advertisement Market by Value
Table 6: Global Advertisement Market by Value; 2014-2018 (US$ Billion)
Table 7: Global Advertisement Vision Market by Value; 2019-2023 (US$ Billion)
3.2 Global Online Advertisement Market: An Analysis
3.2.1 Global Online Advertisement Market by Value
Table 8: Global Online Advertisement Market by Value; 2014-2018 (US$ Billion)
Table 9: Global Online Advertisement Market by Value; 2019-2023 (US$ Billion)
3.2.2 Global Online Advertisement Market by Segment (Online Video Advertisement and Online Other Advertisement)
Table 10: Global Online Advertisement Market by Segment; 2018 (Percentage, %)
3.2.3 Global Other Online Advertisement Market by Value
Table 11: Global Other Online Advertisement Market by Value; 2014-2018 (US$ Billion)
Table 12: Global Other Online Advertisement Market by Value; 2019-2023 (US$ Billion)
3.3 Global Online Video Advertisement Market: An Analysis
3.3.1 Global Online Video Advertisement Market by Value
Table 13: Global Online Video Advertisement Market by Value; 2014-2018 (US$ Billion)
Table 14: Global Online Video Advertisement Market by Value; 2019-2023 (US$ Billion)
3.3.2 Global Online Video Advertisement Market by Region (The US, China and ROW)
Table 15: Global Online Video Advertisement Market by Region; 2018 (Percentage, %)
4. Regional Market Analysis
4.1 China Advertisement Market: An Analysis
4.1.1 China Advertisement Market by Value
Table 16: China Advertisement Market by Value; 2014-2018 (US$ Billion)
Table 17: China Advertisement Market by Value; 2019-2023 (US$ Billion)
4.2 China Online Advertisement Market: An Analysis
4.2.1 China Online Advertisement Market by Value
Table 18: China Online Advertisement Market by Value; 2014-2018 (US$ Billion)
Table 19: China Online Advertisement Market by Value; 2019-2023 (US$ Billion)
4.2.2 China Online Advertisement Market by Media Platform (e-commerce, search engine, portal & news, online video, social, classifieds, verticals and others)
Table 20: China Online Advertisement Market by Media Platform; 2018 (Percentage, %)
4.3 China Online Advertisement Market: Media Platform Analysis
4.3.1 China Search Engine Advertisement Market by Value
Table 21: China Search Engine Advertisement Market by Value; 2014-2018 (US$ Billion)
Table 22: China Search Engine Advertisement Market by Value; 2019-2023 (US$ Billion)
4.3.2 China E-commerce Advertisement Market by Value
Table 23: China E-commerce Advertisement Market by Value; 2014-2018 (US$ Billion)
Table 24: China E-commerce Advertisement Market by Value; 2019-2023 (US$ Billion)
4.3.3 China Portal & News Advertisement Market by Value
Table 25: China Portal & News Advertisement Market by Value; 2014-2018 (US$ Billion)
Table 26: China Portal & News Advertisement Market by Value; 2019-2023 (US$ Billion)
4.3.4 China Social Advertisement Market by Value
Table 27: China Social Advertisement Market by Value; 2014-2018 (US$ Billion)
Table 28: China Social Advertisement Market by Value; 2019-2023 (US$ Billion)
4.3.5 China Classified Advertisement Market by Value
Table 29: China Classified Advertisement Market by Value; 2014-2018 (US$ Billion)
Table 30: China Classified Advertisement Market by Value; 2019-2023 (US$ Billion)
4.3.6 China Verticals Advertisement Market by Value
Table 31: China Verticals Advertisement Market by Value; 2014-2018 (US$ Billion)
Table 32: China Verticals Advertisement Market by Value; 2019-2023 (US$ Billion)
4.4 China Online Video Advertisement Market: An Analysis
4.4.1 China Online Video Advertisement Market by Value
Table 33: China Online Video Advertisement Market by Value; 2014-2018 (US$ Billion)
Table 34: China Online Video Advertisement Market by Value; 2019-2023 (US$ Billion)
4.4.2 China Online Video Advertisement Market by Formats (pre-roll ads and other video ad formats)
Table 35: China Online Video Advertisement Market by Formats; 2018 (Percentage, %)
4.4.3 China Pre-Roll Video Advertisement Market by Value
Table 36: China Pre-Roll Video Advertisement Market by Value; 2014-2018 (US$ Billion)
Table 37: China Pre-Roll Video Advertisement Market by Value; 2019-2023 (US$ Billion)
4.4.4 China Other Online Video Advertisement Market by Value
Table 38: China Other Online Video Advertisement Market by Value; 2014-2018 (US$ Billion)
Table 39: China Other Online Video Advertisement Market by Value; 2019-2023 (US$ Billion)
4.5 The US Online Video Advertisement Market: An Analysis
4.5.1 The US Online Video Advertisement Market by Value
Table 40: The US Online Video Advertisement Market by Value; 2014-2018 (US$ Billion)
Table 41: The US Online Video Advertisement Market by Value; 2019-2023 (US$ Billion)
4.6 ROW Online Video Advertisement Market: An Analysis
4.6.1 ROW Online Video Advertisement Market by Value
Table 42: ROW Online Video Advertisement Market by Value; 2014-2018 (US$ Billion)
Table 43: ROW Online Video Advertisement Market by Value; 2019-2023 (US$ Billion)
5. Market Dynamics
5.1 Growth Drivers
5.1.1 Increasing Number of Video Streaming Users
Table 44: Global Number of Video Streaming User; 2017-2023 (Million)
5.1.2 Growth in Electronic Mail Users
Table 45: Global Number of Electronic Mail Users; 2017-2021 (Billion)
5.1.3 Rising Global Population
Table 46: Global Population and Urban Population; 2014-2018 (Billion & Percentage, %)
5.1.4 Escalating Social Messaging Application Users
Table 47: Global Number of Smartphone Social Messaging Users; 2016-2021 (Billion)
5.1.5 Growing Smartphone Penetration
Table 48: Global Smartphone Penetration; 2015-2021 (Percentage, %)
5.1.6 Rising Social Media Users
Table 49: Global Social Media Users; 2014-2019 (Billion)
5.1.7 Surging Internet Penetration
Table 50: Global Internet Penetration; 2013-2018 (Percentage, %)
5.1.8 Increasing Open-source Video Platform
5.2 Challenges
5.2.1 Audience Fragmentation
5.2.2 Fraud, Piracy and Malware
5.2.3 Ad Blocking
5.3 Market Trends
5.3.1 Growth in Chatbot Technology
Table 51: Global Chatbot Market Revenue; 2017-2023 (US$ Billion)
5.3.2 Rising Artificial Intelligence Technology
Table 52: Global Artificial Intelligence Market Revenue; 2017-2025 (US$ Billion)
5.3.3 Budding Augmented Reality (AR) Technology
Table 53: Global Augmented Reality (AR) Market; 2016-2022 (US$ Billion)
5.3.4 Developing Virtual Reality (VR) Technology
Table 54: Global Virtual Reality (VR) Market; 2016-2022 (US$ Billion)
6. Competitive Landscape
6.1 Global Online Video Advertisement Market Players: A Financial Comparison
Table 55: Global Online Video Advertisement Market Players: A Financial Comparison; 2018
6.2 Global Online Video Advertisement Market Players’ by Research & Development Expenditure
Table 56: Global Online Video Advertisement Market Player by Research & Development Expenditure; 2016-2018 (US$ Billion)
7. Company Profiles
7.1 Alphabet Inc.
7.1.1 Business Overview
7.1.2 Financial Overview
Table 57: Alphabet Inc. Revenue; 2014-2018 (US$ Billion)
Table 58: Alphabet Inc. Revenue by Segment; 2018 (Percentage, %)
Table 59: Alphabet Inc. Revenue by Region; 2018 (Percentage, %)
7.1.3 Business Strategy
7.2 Facebook Inc.
7.2.1 Business Overview
7.2.2 Financial Overview
Table 60: Facebook Inc. Revenue; 2014-2018 (US$ Billion)
Table 61: Facebook Inc. Revenue by Segment; 2018 (Percentage, %)
Table 62: Facebook Inc. Revenue by Region; 2018 (Percentage, %)
7.2.3 Business Strategy
7.3 CBS Corporation
7.3.1 Business Overview
7.3.2 Financial Overview
Table 63: CBS Corporation Revenue; 2014-2018 (US$ Billion)
Table 64: CBS Corporation Revenue by Segment; 2018 (Percentage, %)
7.3.3 Business Strategy
7.4 Amazon.Com, Inc.
7.4.1 Business Overview
7.4.2 Financial Overview
Table 65: Amazon.Com, Inc. Net Sales; 2014-2018 (US$ Billion)
Table 66: Amazon.Com, Inc. Net Sales by Segment; 2018 (Percentage, %)
Table 67: Amazon.Com, Inc. Net Sales by Region; 2018 (Percentage, %)
7.4.3 Business Strategy

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