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Global Online Travel Market: Trends and Opportunities (2016-2020)

Global Online Travel Market: Trends and Opportunities (2016-2020)

Scope of the Report

The report titled “Global Online Travel Market: Trends and Opportunities (2016-2020)” analyzes the potential opportunities and significant trends in the global online travel market. Market outlook in value terms for the forecasted period for global online travel market has been detailed in the report. Online leisure/unmanaged business travel, a segment of online travel has also been covered in the report. The report provides detailed analysis of leading players in the sector including Expedia Inc., The Priceline Group and Hostelworld on the basis of attributes such as business overview, recent developments, financials and strategies adopted by the market leaders in order to ensure growth, sustainability, etc.

Geographical Coverage

The US
Europe
Asia Pacific
China
Latin America

Company Coverage

Expedia Inc.
The Priceline Group
Hostelworld

Executive Summary

Online travel industry originated in the 1970s in the United States market. Online travel market, a segment of global travel market comes up with strong growth fundamentals. The market can be broadly split into direct bookings with travel suppliers and bookings made through an OTA. The OTA space can be broadly divided into Generalist OTAs and Specialist OTAs. Generalist OTAs such as Expedia and Booking.com (owned by Priceline Group), spans broader market and caters to all forms of travel (lodging, flights, packages, car rentals, etc.). On the other hand, Specialist OTAs (e.g. Hostelworld), operates within travel niches such as the hostel space. In major part of the world, majority of bookings are made directly through suppliers. Worldwide online booking via suppliers accounted for close to 60% share of total online bookings in the year 2015.

From a regional perspective, Asia Pacific, Western Europe and the US market are seen to be similar in size and collectively accounting for 80% share of global online travel market in the year 2015. In the upcoming years, emerging market is expected to outperform growth in advanced region due to betterment of socio-economic factors. In addition to this, emerging markets also has high proportion of Millennial population.

Growth of global online travel market is driven by growth in global tourism industry, rise in internet penetration and increasing mobile presence. Increasing internet penetration and rise in sue of smartphones especially in emerging economies are providing impetus to online travel industry globally. However, presence of certain factors is also posing hindrance to growth of the industry. Some of these factors are threat from alternative accommodation providers, regulation and compliance in the industry and high marketing spending for companies operating in the segment. Key trends prevailing in the industry includes organic expansion of core brands and increasing capital investment and supply in the hostel space.


1. Executive Summary
2. Introduction
Table 1: Travel Market Classification
2.1 The OTA landscape
Table A: Main Online Travel Agencies (OTA) brands, Generalist and Specialist
Table B: Main Sub-brands within Expedia
Table C: Main Sub-brands within Priceline Group
2.2 Online Travel Market- Value Chain
Table 2: Value Chain of Online Travel Market
2.3 Alternative Accommodation
Table D: Alternative Accommodations—Supply Comparison
2.4 Business Model
3. Global Online Travel Market Analysis
3.1 Market Sizing Actual & Forecasted
Table 3: Global Online Travel Bookings Market Sizing, 2014-20E (US$ Billions)
3.2 Market Share
3.2.1 By Region
Table 4: Global Online Travel Bookings Market Share by Region (2015)
3.2.2 By Competitors
Table 5: Global Online Travel Bookings Market Share by Competitors (2011-17E)
3.3 Online Leisure/Unmanaged Business Travel
3.3.1 By Competitors
Table 6: Global Online Leisure/Unmanaged Business Travel Share by Competitors (2015)
3.3.2 By Region
Table 7: Global Online Leisure/Unmanaged Business Travel Share by Region (2015)
Table 8: Global Online Leisure/Unmanaged Business Travel Share by Region, Hotels only (2015)
4. Global Online Travel Market Regional Analysis
4.1 The US
Table 9: The US Online Travel Bookings Market Size by value, 2014-2020E (US$ Billions)
Table 10: The US Online Leisure/Unmanaged Business Travel Gross Bookings and Travel Penetration, 2012-20E (US$ Billions)
4.2 Europe
Table 11: Europe Online Travel Bookings Market Size by value, 2014-2020E (US$ Billions)
Table 12: Europe Online Leisure/Unmanaged Business Travel Gross Bookings and Travel Penetration, 2012-20E (US$ Billions)
4.3 Asia Pacific
Table 13: Asia Pacific Online Travel Bookings Market Size by value, 2014-2020E (US$ Billions)
Table 14: Asia Pacific Online Leisure/Unmanaged Business Travel Gross Bookings and Travel Penetration, 2012-20E (US$ Billions)
4.3.1 China
Table 15: China Online Travel Bookings Market Size by Value, 2014-20E (US$ Billions)
Table 16: China OTA Market Share (2014Q2)
Table 17: China Top 6 Online Travel Mobile Apps by Monthly Active Users (MAU), 2014 (Millions)
4.4 Latin America
Table 18: Latin America Online Travel Bookings Market Size by value, 2014-2020E (US$ Billions)
Table 19: Latin America Online Leisure/Unmanaged Business Travel Gross Bookings and Travel Penetration, 2012-20E (US$ Billions)
5. Global Online Travel Market Trends
5.1 Organic Expansion of Core Brands
Table E: Latest Acquisitions by Expedia and Priceline Group
5.2 Increasing Capital Investment and Supply in the Hostel Space
Table F: Capital Investment and Supply in the Hostel
6. Global Online Travel Market: Growth Drivers & Challenges
6.1 Growth Drivers
6.1.1 Growth in Tourism Industry
Table G: International Tourist Arrivals, 2010-2030E
6.1.2 Rise in Online Travel Penetration
Table H: Online Travel Penetration by Region, 2011-15
6.1.3 Increasing Mobile Presence
Table 20: Mobile Growing as a Percentage of Online Travel Booking by Region, 2013 vs. 2015
6.2 Challenges
6.2.1 Threat from Alternative Accommodation Providers
Table I: Alternative Accommodations—Supply Comparison
6.2.2 Regulations and Compliance
6.2.3 High Marketing Spending
Table 21: OTA Sales & Marketing Spending as a Percentage of Sales, 2011-14
7. Competitive Landscape
Table J: Market Opportunity Breakdown and Position – Priceline and Expedia
Table K: Valuation Comparison within Online Travel Space
Table L: OTA Assets and Chief Competitors
8. Company Profiles
8.1 Expedia Inc.
8.1.1 Business Overview
8.1.2 Financial Overview
Table 22: Expedia Inc. Revenue Forecasted, 2012-17E (US$ Billions)
8.1.3 Business Strategies
8.2 The Priceline Group
8.2.1 Business Overview
8.2.2 Financial Overview
Table 23: Priceline Group Inc. Revenue Forecasted, 2012-17E (US$ Billions)
8.2.3 Business Strategies
8.3 Hostelworld
8.3.1 Business Overview
Table 24: Hostelworld Bookings by Brand (2015)
8.3.2 Financial Overview
Table 25: Hostelworld Net Revenue Forecasted, FY12-FY18E (US$ Millions)
8.3.3 Business Strategies

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