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Global Online Classified Market: (2018-2022 Edition)

Global Online Classified Market: (2018-2022 Edition)
Scope of the Report

The report entitled “Global Online Classified Market: (2018-2022 Edition)” provides a comprehensive analysis of the global online classified market by value, and market share by region. The report also encompasses digital advertising market in terms of value and market share by segments.

The report provides a regional analysis of the online classified market, including the following regions: the US, Middle East and Africa, Asia Pacific, Latin America and Europe.

Growth of the overall global online classified market has forecasted for the period 2018-2022, taking into consideration the previous growth patterns, the growth drivers and the current and future trends.

Over the past few years, the online classifieds has seen the rise of dominant market leaders in the space. The competition in the global online classifieds market is dominated by the big players, Naspers Group, eBay, Inc. and Craigslist (in the US). Company profiling of these major players has also been provided in the report with their financial information and respective business strategies.

Company Coverage

Naspers Group
EBay, Inc.
Craigslist

Executive Summary

The paid form of communication, which is non-personal, and addresses the mass population about goods and services, causes, organizations, etc. through different means such as print, direct mail, television, radio, digital and internet is known as advertising. Advertising can be categorized into online/digital advertising, print advertising, mobile advertising, and broadcast advertising etc.

Digital advertising is that type of advertising in which a business taps internet technologies to deliver promotional advertisement to consumers. Mobile advertising, display advertising, online classified advertising, social network advertising, affiliate marketing, etc. are some of the major types of digital advertising.

Classified ads are the domain of newspapers, which offer advertisers cheap, small-type notices sorted under specific categories. Classified ads could be segregated into newspaper, online and others. Online classified advertising is one of the fastest-growing types of online advertising. Online classifieds is all about buying and selling a range of goods and services. Online classifieds could be categorized into automobiles, furniture, matrimony, recruitment, real estate, etc.

Online classifieds could be of two types: Horizontal and Vertical. The horizontal classifieds include different products ranging from furniture, electronics, apparels, etc. The vertical classified is restricted to single platform for instance LinkedIn which advertises different jobs and vacancies.

The global online classified market has shown rising trends over the years 2013-2017, and anticipations are made that the market would grow at a rapid pace in the next four years i.e. 2018 to 2022. Growth in the market would be primarily driven by rising smartphone as well as internet penetration, growing e-commerce industry, rising youth population globally etc. Developing country barriers, social media threat, and technological barriers are some of the major restrains in the growth of the market.


1. Executive Summary
2. Introduction
2.1 Advertising: An Overview
2.1.1 Types of Advertising on the Basis of Media
Table 1: Types of Advertising on the Basis of Media
2.2 Digital Advertising
2.2.1 Digital Advertising: An Overview
2.2.2 Types of Digital Advertisement
Table 2: Types of Digital Advertisement
2.3 Classified Advertising
2.3.1 Classified Advertising: An Overview
2.3.2 Classified Advertising by Media
Table 3: Classified Advertising by Media
2.3.3 Online Classified Advertising
Table 4: Online Classified Advertising
2.3.4 Types of Online Classified Ad Business
Table 5: Types of Online Classified Ad Business
2.3.5 Structure of Online Classified Ad Business
Table 6: Structure of Online Classified Ad Business
2.3.6 Online Classifieds Network Effects/ Virtuous Cycle
Table 7: Online Classifieds Network Effects/ Virtuous Cycle
3. Global Market Analysis
3.1 Global Advertising Market Analysis
3.1.1 Global Advertising Market by Value
Table 8: Global Advertising Market by Value; 2015-2017 (US$ Billion)
Table 9: Global Advertising Market by Value; 2018-2022E (US$ Billion)
3.1.2 Global Advertising Market by Segments (Digital, Print, and Others)
Table 10: Global Advertising Market by Segments; 2017
3.2 Global Digital Advertising Market Analysis
3.2.1 Global Digital Advertising Market by Value
Table 11: Global Digital Advertising Market by Value; 2013-2017 (US$ Billion)
Table 12: Global Digital Advertising Market by Value; 2018-2022E (US$ Billion)
3.2.2 Global Digital Advertising Market by Segments (Online Classifieds, Others)
Table 13: Global Digital Advertising Market by Segments; 2017
3.3 Global Online Classified Market Analysis
3.3.1 Global Online Classified Market by Value
Table 14: Global Online Classified Market by Value; 2013-2017 (US$ Billion)
Table 15: Global Online Classified Market by Value; 2018-2022E (US$ Billion)
3.2.2 Global Online Classified Market by Geography
Table 16: Global Online Classified Market by Geography; 2017
4. Regional Market Analysis
4.1 Asia-Pacific Online Classified Market Analysis
4.1.1 Asia Pacific Online Classifieds Market by Value
Table 17: Asia Pacific Online Classified Market by Value; 2013-2017 (US$ Billion)
Table 18: Asia Pacific Online Classified Market by Value; 2018-2022E (US$ Billion)
4.2 The US Online Classified Market Analysis
4.2.1 The US Online Classifieds Market by Value
Table 19: The US Online Classified Market by Value; 2013-2017 (US$ Billion)
Table 20: The US Online Classified Market by Value; 2018-2022E (US$ Billion)
4.3 Europe Online Classified Market Analysis
4.3.1 Europe Online Classifieds Market by Value
Table 21: Europe Online Classified Market by Value; 2013-2017 (US$ Billion)
Table 22: Europe Online Classified Market by Value; 2018-2022E (US$ Billion)
4.4 Middle East and Africa Online Classified Market Analysis
Table 23: Middle East and Africa Online Classified Market by Value; 2013-2017 (US$ Billion)
Table 24: Middle East and Africa Online Classified Market by Value; 2018-2022E (US$ Billion)
4.4.1 Middle East and Africa Online Classifieds Market by Value
4.5 Latin America Online Classified Market Analysis
4.5.1 Latin America Online Classifieds Market by Value
Table 25: Latin America Online Classified Market by Value; 2015-2017
(US$ Million)
Table 26: Latin America Online Classified Market by Value; 2018-2022E
(US$ Million)
5. Competitive Landscape
5.1 Global Online Classifieds Players: A Financial Analysis
Table 27: Global Online Classifieds Players: A Financial Analysis
6. Company Profiles
6.1 Naspers Group
6.1.1 Business Overview
6.1.2 Financial Overview
Table 28: Naspers Revenue; 2013-2017 (US$ Billion)
Table 29: Naspers Revenue by Segments; 2017
Table 30: Naspers Revenue Split; 2017
Table 31: Naspers Revenue by Geography; 2017
6.1.3 Business Strategy
6.2 EBay, Inc.
6.2.1 Business Overview
6.2.2 Financial Overview
Table 32: eBay Net Revenue; 2013-2017 (US$ Billion)
Table 33: eBay Net Revenue by Segments; 2017
Table 34: eBay Net Revenue by Geography; 2017
6.2.3 Business Strategy
6.3 Craigslist
6.3.1 Business Overview

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