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Global OTT Subscription Video on Demand (SVOD) Market: Size, Trends & Forecasts (2017-2021)

Global OTT Subscription Video on Demand (SVOD) Market: Size, Trends & Forecasts (2017-2021)

Scope of the Report

The report titled “Global OTT Subscription Video on Demand (SVOD) Market: Size, Trends & Forecasts (2017-2021)”, provides an in-depth analysis of the global OTT SVOD market by value and by volume. The report also gives an insight of the global paid content video market and global OTT subscription by value.

The report provides a regional analysis of the US OTT SVOD market.

The report also assesses the key opportunities in the market and outlines the factors that are and will be driving the growth of the industry. Growth of the overall global OTT SVOD market has also been forecasted for the period 2017-2021 taking into consideration the previous growth patterns, the growth drivers and the current and future trends.

The competition in the global OTT SVOD market is generally dominated by the Netflix Inc., Amazon.com, Inc., The Walt Disney Company (Hulu) and Alibaba Group Holding Limited. Further, key players of the OTT SVOD market Netflix Inc., Amazon.com, Inc., The Walt Disney Company (Hulu) and Alibaba Group Holding Limited are also profiled with their financial information and respective business strategies.

Country Coverage

The US

Company Coverage

Netflix Inc.
Amazon.com, Inc.
The Walt Disney Company (Hulu)
Alibaba Group Holding Limited

Executive Summary

Consumers are demanding a personalized video viewing experience and a large variety of content to be available on the devices. The video streaming services have revolutionised. The videos that are watched online could be in any of the different format or basically a revenue model.

The paid video content is basically an entertainment model in which the consumers pay for the content that they prefer to watch. In earlier days, consumers were given a bundle of content irrespective of their preference. But with revolution in the field of entertainment, the payment and video content both have evolved. Consumers pay for either a particular video or a series that they prefer to watch or subscribe to a service provider that provides them with bundles of series that are generally advertisement free or with minimal advertisement content into them. The paid video content by segments include, MVPD, OTT SVOD, OTT TV, Theatrical Box Office, Physical Disc Home Entertainment, Digital Home Entertainment, OTT Live Video Transaction.

OTT Video, is the distribution of audio/video content or TV programming by different service providers, free or of some charge. The content that is provided is over Internet without the internet service provider (ISP) or any Multiple System Operator (MSO) controlling the content delivery.

Subscription video on demand (SVoD) refers to a service that gives users unlimited access to a wide variety of programs for a monthly flat rate. The control over the subscription is completely into the hands of viewers who decide when to start and shut the program.

The global OTT SVOD market has increased at a significant CAGR during the years 2010-2016 and projections are made that the market would rise in the next four years i.e. 2017-2021 tremendously. The OTT SVOD market is expected to increase due to growth in GDP per-capita, increase in number of smartphone users, worldwide internet penetration, etc. Yet the market faces some challenges such as, content piracy, censorship, low internet speed, etc.


1. Executive Summary
2. Introduction
2.1 Paid Video Content: An Overview
2.1.1 Paid Video Content by Segments
Table 1: Paid Video Content Market by Segments
2.2 OTT Subscription: An Overview
2.2.1 Features of OTT Subscription
Table 2: Features of OTT Subscription
2.3 OTT SVOD: An Overview
3. Global Market Analysis
3.1 Global Paid Video Content Market: An Analysis
3.1.1 Global Paid Video Content Market by Value
Table 3: Global Paid Video Content Market by Value; 2010-2016 (US$ Billion)
Table 4: Global Paid Video Content Market by Value; 2017-2021 (US$ Billion)
3.1.2 Global Paid Video Content Market by Segments
Table 5: Global Paid Video Content Market by Segments; 2016 (Percentage, %)
3.1.3 Global Paid Video Subscription Market by Segments
Table 6: Global Paid Video Subscription Market by Segments; 2016 (Percentage, %)
3.2 Global OTT Subscription Market: An Analysis
3.2.1 Global OTT Subscription Market by Value
Table 7: Global OTT Subscription Market by Value; 2010-2016 (US$ Billion)
Table 8: Global OTT Subscription Market by Value; 2017-2021 (US$ Billion)
3.2.2 Global OTT Subscription Market by Segments
Table 9: Global OTT Subscription Market by Segments; 2016 (Percentage, %)
3.3 Global OTT SVOD Market: An Analysis
3.3.1 Global OTT SVOD Market by Value
Table 10: Global OTT SVOD Market by Value; 2010-2016 (US$ Billion)
Table 11: Global OTT SVOD Market by Value; 2017-2021 (US$ Billion)
3.3.2 Global OTT SVOD Market by Volume
Table 12: Global OTT SVOD Market by Volume; 2010-2016 (Billion)
Table 13: Global OTT SVOD Market by Volume; 2017-2021 (Billion)
4. Regional Analysis
4.1 The US Paid Video Content Market: An Analysis
4.1.1 The US Paid Video Content Market by Value
Table 14: The US Paid Video Content Market by Value; 2010-2016 (US$ Billion)
Table 15: The US Paid Video Content Market by Value; 2017-2021 (US$ Billion)
4.1.2 The US Paid Video Content Market by Segments
Table 16: The US Paid Video Content Market by Segments; 2016 (Percentage, %)
4.1.3 The US Paid Video Subscription Market by Segments
Table 17: The US Paid Video Subscription Market by Segments; 2016 (Percentage, %)
4.2 The US OTT Subscription Market: An Analysis
4.2.1 The US OTT Subscription Market by Value
Table 18: The US OTT Subscription Market by Value; 2010-2016 (US$ Billion)
Table 19: The US OTT Subscription Market by Value; 2017-2021 (US$ Billion)
4.2.2 The US OTT Subscription Market by Segments
Table 20: The US OTT Subscription Market by Segments; 2016 (Percentage, %)
4.3 The US OTT SVOD Market: An Analysis
4.3.1 The US OTT SVOD Market by Value
Table 21: The US OTT SVOD Market by Value; 2010-2016 (US$ Billion)
Table 22: The US OTT SVOD Market by Value; 2017-2021 (US$ Billion)
4.3.2 The US OTT SVOD Market by Volume
Table 23: The US OTT SVOD Market by Volume; 2010-2016 (Billion)
Table 24: The US OTT SVOD Market by Volume; 2017-2021 (Billion)
5. Market Dynamics
5.1 Growth Drivers
5.1.1 Increasing Global Fixed and Active Mobile Broadband Subscriptions Per 100 Inhabitants
Table 25: Global Fixed and Active Mobile Broadband Subscriptions Per 100 Inhabitants
5.1.2 Increasing Global Social Network Users
Table 26: Global Social Network Users; 2011-2020 (Billion)
5.1.3 Increasing Global Internet Penetration
Table 27: Global Internet Penetration; 2014-2019 (Percentage, %)
5.1.4 Rising Global GDP Per-Capita
Table 28: Global GDP Per-Capita; 2009-2016 (US$)
5.1.5 Growing Global Smartphone Users
Table 29: Global Smartphone Users; 2014-2020 (Billion)
5.1.6 Increasing Global Youth Population
Table 30: Global Youth Population; 2000-2025 (Million)
5.1.7 Increased Growth Rate of Emerging Economies
Table 31: Growth Rate of Emerging Economies; 2015-2017 (Percentage, %)
5.2 Challenges
5.2.1 Censorship
5.2.2 Content Cost
5.2.3 Hurdles in Content Migration
5.2.4 High Barriers to Entry
5.2.5 Low Internet Speed
5.2.6 Content Piracy
5.3 Market Trends
5.3.1 Significant Devices Used To Watch Streaming Videos in the US
Table 32: Significant Devices Used To Watch Streaming Videos in the US; 2016 (Percentage, %)
5.3.2 Reasons for Binge-watching Series (3 Episodes or More)
Table33: Reasons for Binge-watching Series (3 Episodes or More); 2015, (Percentage, %)
5.3.3 Increasing Gross Enrolment Ratio Worldwide-Secondary Education
Table 34: Gross Enrolment Ratio Worldwide-Secondary Education (Both Sexes); 2010-2015 (Percentage, %)
5.3.4 More Time for Leisure
Table 35: Average Weekly Hours Worked; 2009-2014 (Hours)
5.3.5 Penetration of Cloud Based Infrastructure
5.3.6 Restriction on Auto Renewal
5.3.7 High Barriers to Entry
6. Competitive Landscape
6.1 Global Competitive Landscape
6.1.1 OTT SVOD Market Players in VOD Model Diagram
Table 36: OTT SVOD Market Players in VOD Model Diagram
6.1.2 Global (Excluding China) SVOD Market Players by Services
Table 37: Global (Excluding China) SVOD Market Players by Services
6.1.3 Global SVOD Market Players by Estimated Annual Video Content Budgets
Table 38: Global SVOD Market Players by Estimated Annual Video Content Budgets; 2013-2017 (US$ Billion)
6.2 Regional Competitive Landscape
6.2.1 China SVOD Market Players by Services
Table 39: China SVOD Market Players by Services
6.2.2 The US SVOD Market Players by User Base
Table 40: The US SVOD Market Players by User Base; Q1 2014-Q1 2016 (Percentage, %)
6.2.3 The US and China OTT SVOD Market Players: A Comparison
Table 41: The US and China OTT SVOD Market Players by Subscription Penetration; 2016 (Percentage, %)
Table 42: The US and China OTT SVOD Market Players by Number of Subscribers; 2016 (Percentage, %)
7. Company Profile
7.1 Amazon.com, Inc.
7.1.1 Business Overview
7.1.2 Financial Overview
Table 43: Amazon.com Net Sales; 2012-2016 (US$ Billion)
Table 44: Amazon.com Net Sales by Region; 2016 (Percentage, %)
7.1.3 Business Strategy
7.2 Netfix, Inc.
7.1.1 Business Overview
7.1.2 Financial Overview
Table 45: A Table 43: Netflix, Inc. Revenue; 2012-2016 (US$ Billion)
Table 46: Netflix, Inc. Revenue by Segments; 2016 (Percentage, %)
mazon.com Net Sales; 2012-2016 (US$ Billion)
7.1.3 Business Strategy
7.3 The Walt Disney Company (Hulu)
7.1.1 Business Overview
7.1.2 Financial Overview
Table 47: The Walt Disney Company Revenue; 2012-2016 (US$ Billion)
Table 48: The Walt Disney Company; 2016 (Percentage, %)
7.1.3 Business Strategy
7.4 Alibaba Group Holding Limited
7.1.1 Business Overview
7.1.2 Financial Overview
Table 49: Alibaba Group Revenue; 2012-2016 (US$ Billion)
Table 50: Alibaba Group Revenue by Segments; 2016 (Percentage, %)
7.1.3 Business Strategy

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