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Global Licensed Merchandise Market: Size, Trends & Forecasts (2018-2022)

Global Licensed Merchandise Market: Size, Trends & Forecasts (2018-2022)

Scope of the Report

The report titled “Global Licensed Merchandise Market: Size, Trends & Forecasts (2018-2022)”, provides an in-depth analysis of the global licensed merchandise market by value and by industry.

The report also assesses the key opportunities in the market and outlines the factors that are and will be driving the growth of the industry. Growth of the overall global licensed merchandise market has also been forecasted for the period 2018-2022, taking into consideration the previous growth patterns, the growth drivers and the current and future trends.

The licensed merchandise market is significantly fragmented because of the presence of several established licensors and merchandise manufacturers. Licensors compete aggressively in terms of service, value-added benefits, and pricing.

Vendors are develop innovative and technical products to attain competitive advantage over the other players in the official merchandise market.

Yet, some prominent players are Walt Disney, G-III Apparel Group Ltd., Hasbro, Inc. and Kynetics LLC (Fanatics, Inc.). Such, key players of the licensed merchandise market Walt Disney, G-III Apparel Group Ltd., Hasbro, Inc. and Kynetics LLC (Fanatics, Inc.) are also profiled with their financial information and respective business strategies.

Company Coverage

Walt Disney
G-III Apparel Group Ltd
Hasbro, Inc.
Kynetics LLC (Fanatic, Inc.)

Executive Summary

Licensed merchandise refers to, where the owner of the product, pattern, design, text, image, etc. (the licensor) is usually paid an advance and a royalty based on a percentage of income from sales. The company selling the merchandise (the licensee) is obliged to meet certain obligations including payments, quality control and enforcement of rights. The licensed merchandise market can be segmented on the basis of industry and on the basis of product.

The global licensed merchandise market has increased at a significant CAGR during the years 2010-2017 and projections are made that the market would rise in the next four years i.e. 2018-2022 tremendously. The licensed merchandise market is expected to increase due to growth in youth population, increasing middle class population, increasing concert market, increasing jewellery market, etc. Yet the market faces some challenges such as, growing threat of piracy.


1. Executive Summary
2. Introduction
2.1 Licensed Merchandise: An Overview
2.1.1 Alternative to License Rights Under Merchandise Agreement
Table 1: Alternative to License Rights Under Merchandise Agreement
2.1.2 Behind the Licensed Merchandise
2.1.3 Licensed Merchandise Market Segmentation
Table 2: Licensed Merchandise Market Segmentation
3. Global Market Analysis
3.1 Global Licensed Merchandise Market: An Analysis
3.1.1 Global Licensed Merchandise Market by Value
Table 3: Global Licensed Merchandise Market by Value; 2010-2017 (US$ Billion)
Table 4: Global Licensed Merchandise Market by Value; 2018-2022 (US$ Billion)
3.1.2 Global Licensed Merchandise Market by Industry (Entertainment, Sports, Fashion, Corporate/Brand Trademarks, Others)
Table 5: Global Licensed Merchandise Market by Industry; 2016 (Percentage, %)
3.1.3 Global Licensed Entertainment Merchandise Market by Value
Table 6: Global Licensed Entertainment Merchandise Market by Value; 2014-2017 (US$ Billion)
3.1.4 Global Licensed Sports Merchandise Market by Value
Table 7: Global Licensed Sports Merchandise Market by Value; 2016-2022 (US$ Billion)
3.1.5 Global Licensed Merchandise Market by Product Categories (Fashion Accessories, Toys, Apparel, Video Games/Software Apps, Home Décor, Others)
Table 8: Global Licensed Merchandise Market by Product Categories; 2016 (Percentage, %)
3.1.6 Global Licensed Merchandise Market by Royalty Revenue
Table 9: Global Licensed Merchandise Market by Royalty Revenue; 2014-2016 (US$ Billion)
3.1.7 Global Licensed Merchandise Market by Region (North Asia, Western Europe, The US, Rest of the World)
Table 10: Global Licensed Merchandise Market by Region; 2016 (Percentage, %)
4. Market Dynamics
4.1 Growth Driver
4.1.1 Increasing Global Middle Class Population
Table 11: Global Middle Class Population; 2009-2020 (Billion)
4.1.2 Rising Global SVOD Market by Volume
Table 12: Global SVOD Market by Volume; 2010-2021 (Million)
4.1.3 Increasing Global Social Network Users
Table 13: Global Social Network Users; 2011-2020 (Billion)
4.1.4 Escalating Global Smartphone users
Table 14: Global Smartphone users; 2014-2020 (Billion)
4.1.5 Rising Global Expenditure on Fast Fashion
Table 15: Global Expenditure on Fast Fashion; 2005-2015 (Percentage, %)
4.1.6 Accelerating Global Jewellery Market by Value
Table 16: Global Jewellery Market by Value; 2010-2022 (US$ Billion)
4.1.7 Rising Global Sports Apparel Market by Value
Table 17: Global Sports Apparel Market by Value; 2011-2020 (US$ Billion)
4.1.8 Increasing Global Youth Population
Table 18: Global Youth Population; 2000-2025 (Million)
4.1.9 Soaring Global Concert Market by Value
Table 19: Global Concert Market by Value; 2011-2020 (US$ Billion)
4.2 Challenges
4.2.1 Growing Threat of Piracy
4.3 Market Trends
4.3.1 Global GDP Per-Capita
Table 20: Global GDP Per-capita; 2009-2016 (US$)
4.3.2 Increasing Digital Advertising Spending Worldwide
Table 21: Digital Advertising Spending Worldwide; 2012-2018 (US$ Billion)
4.3.3 Growing Global Pet Food Market
Table 22: Global Pet Food Market; 2016-2021 (US$ Billion)
4.3.4 Increasing Global Toy Market
Table 23: Global Toy Market; 2010-2016 (US$ Billion)
4.3.5 Global Games Market
Table 24: Global Games Market; 2014-2021
4.3.6 Accelerating Global Music Market
Table 25: Global Music Market by Value and Subscribers; 2016-2022
4.3.7 Growing Global Cosmetics Market by Value
Table 26: Global Cosmetics Market by Value; 2009-2020 (US$ Billion)
4.3.8 Penetration in Home Décor
5. Competitive Landscape
5.1 Global Licensed Merchandise Market Players: Financial Comparison
Table 27: Global Licensed Merchandise Market Players: Financial Comparison
6. Company Profile
6.1 Walt Disney
6.1.1 Business Overview
6.1.2 Financial Overview
Table 28: Walt Disney Revenue; 2013-2017 (US$ Billion)
Table 29: Walt Disney Revenue by Segment; 2017 (Percentage, %)
6.1.3 Business Strategy
6.2 G-III Apparel Group Ltd.
6.2.1 Business Overview
6.2.2 Financial Overview
Table 30: G-III Net Sales; 2013-2017 (US$ Billion)
Table 31: G-III Net Sales by Segment; 2017 (Percentage, %)
6.2.3 Business Strategy
6.3 Hasbro, Inc.
6.3.1 Business Overview
6.3.2 Financial Overview
Table 32: Hasbro Revenue; 2013-2017 (US$ Billion)
Table 33: Hasbro Revenue by Segments; 2017 (Percentage, %)
6.3.3 Business Strategy
6.4 Kynetics LLC (Fanatic, Inc.)
6.4.1 Business Overview
6.4.2 Business Strategy

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