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Global Exhibition Market: Size, Trends & Forecasts (2018-2022 Edition)

Global Exhibition Market: Size, Trends & Forecasts (2018-2022 Edition)

Scope of the Report

The report entitled “Global Exhibition Market: Size, Trends & Forecasts (2018-2022)”, provides analysis of the global exhibition market, with detailed analysis of market size by value, by venue, by segments, by region, etc. The report also includes the exhibition market analysis of the following regions: The US, Europe, Asia-Pacific and Rest of the World.

Furthermore, the report also assesses the key opportunities in the market and outlines the factors that are and will be driving the growth of the industry. Growth of the overall global exhibition market has also been forecasted for the years 2018-2022, taking into consideration the previous growth patterns, the growth drivers and the current and future trends.

Informa, RELX Group, Messe Frankfurt and Messe Düsseldorf are some of the key players operating in the global exhibition market, whose company profiling has been done in the report. In this segment of the report, business overview, financial overview and business strategies of the companies are provided.

Regional Coverage

The US
Europe
Asia-Pacific
Rest of the World

Company Coverage

Informa
RELX Group
Messe Frankfurt
Messe Düsseldorf

  Executive Summary

Exhibition is regarded as one of an important marketing strategy by most type of businesses, from large multinationals to small family businesses. Through an exhibition, manufacturers of different products get the opportunity of communicating face-to-face with customers and probable future clients. Also, through participating in an exhibition, organizations measure the strength of their competitors and focus on all the necessary changes which are required to grab the attention of more customers.

Exhibition is mainly of four types: Art Exhibition, Trade Exhibition, Consumer Exhibition and Museums. An art exhibition displays various artistic instruments such as photographs, paintings, statues, etc. Trade exhibition/shows are usually organized between organizations and businesses. Consumer exhibitions are organized to showcase newly launched products and services to potential consumers. Lastly, Museums are non-commercial exhibition and are dedicated to preserve all the valued scientific, artistic, cultural and historical objects.

There are two type of exhibition in terms of venue, outdoor and indoor exhibition. Outdoor exhibitions are usually held for products that have to be demonstrated outside. Whereas, Indoor exhibitions are organized by companies for business intermediaries or for display of artworks or historical artifacts. There are various benefits of exhibitions such as brand awareness, lead generation, networking, etc.

Global exhibition market is expected to increase with steady growth rates during the forecasted period 2018-2022. Global exhibition market is supported by various growth drivers, such as, rising digitization, increased budget allocations for b2b exhibition, increased number of venues with expanding capacities etc. still, the market faces certain hindrances and challenges, such as, operational hindrances, low exhibitor advocacy, political turbulences in key markets etc. few trends of the market are augmented and virtual reality, growing use of big data, increased demand for specialized events etc.


1. Executive Summary
2. Introduction
2.1 Exhibition: An Overview
2.1.1 Exhibition: Meaning
2.1.2 Types of Exhibition
Table 1: Types of Exhibition
2.1.3 Duration of Exhibitions
Table 2: Duration of Exhibitions
2.1.4 Exhibition: Product Overview
Table 3: Exhibition Industry by Product Overview
2.1.5 Advantage and Disadvantages of Exhibition
Table 4: Advantage and Disadvantages of Exhibition
3. Global Market Analysis
3.1 Global Exhibition Market: An Analysis
3.1.1 Global Exhibition Market by Value
Table 5: Global Exhibition Market by Value; 2016-2017 (US$ Billion)
Table 6: Global Exhibition Market by Value; 2018-2022 (US$ Billion)
3.1.2 Global Exhibition Market by Indoor Space
Table 7: Global Exhibition Market by Indoor Space; 2017 (Percentage, %)
3.1.3 Global Exhibition Market Indoor Space Size by Region (Europe, Asia-Pacific, North America, Middle East & Africa and Central & South America)
Table 8: Global Exhibition Market Indoor Space Size by Region (Europe, Asia-Pacific, North America, Middle East & Africa and Central & South America); 2017
3.1.4 Global Exhibition Market Venue Space Share by Region (Europe, Asia-Pacific, North America, Middle East & Africa and Central & South America)
Table 9: Global Exhibition Market Venue Space Share by Region (Europe, Asia-Pacific, North America, Middle East & Africa and Central & South America); 2011-2017 (Percentage, %)
3.1.5 Global Exhibition Market Indoor Capacity by Region (Europe, Asia-Pacific, North America, Middle East & Africa and Central & South America)
Table 10: Global Exhibition Market Indoor Capacity by Region (Europe, Asia-Pacific, North America, Middle East & Africa and Central & South America); 2017 (Million Square Meter)
3.1.6 World’s Largest Exhibition Centers by Gross Indoor Exhibition Capacity
Table 11: World’s Largest Exhibition Centers by Gross Indoor Exhibition Capacity; 2017 (Thousand Square Meter)
3.1.7 CEIR Index for Global Exhibition Industry
Table 12: CEIR Index for Overall Global Exhibition Industry; 2015-2017
3.1.8 Global Exhibition Market by Region (The US, Europe, Asia-Pacific and Rest of the World)
Table 13: Global Exhibition Market by Region (The US, Europe, Asia-Pacific and Rest of the World); 2017 (Percentage, %)
4. Regional Market Analysis
4.1 The US Exhibition Market: An Analysis
4.1.1 The US Exhibition Market by Value
Table 14: The US Exhibition Market by Value; 2017 -2022 (US$ Billion)
4.2 Europe Exhibition Market: An Analysis
4.2.1 Europe Exhibition Market by Value
Table 15: Europe Exhibition Market by Value; 2017 -2022 (US$ Billion)
4.2.2 Europe Exhibition Market by Region (the UK, Germany, France and rest of the Europe)
Table 16: Europe Exhibition Market by Region (the UK, Germany, France and rest of the Europe); 2017 (Percentage, %)
4.2.3 Germany Exhibition Market by Value
Table 17: Germany Exhibition Market by Value; 2017 -2022 (US$ Billion)
4.2.4 The UK Exhibition Market by Value
Table 18: The UK Exhibition Market by Value; 2017 -2022 (US$ Billion)
4.2.5 France Exhibition Market by Value
Table 19: France Exhibition Market by Value; 2017 -2022 (US$ Billion)
4.2.6 Rest of Europe Exhibition Market by Value
Table 20: Rest of Europe Exhibition Market by Value; 2017 -2022 (US$ Billion)
4.3 Asia-Pacific Exhibition Market: An Analysis
4.3.1 Asia-Pacific Exhibition Market by Value
Table 21: Asia-Pacific Exhibition Market by Value; 2017 -2022 (US$ Billion)
4.3.2 Asia-Pacific Exhibition Market by Region (China, India and Hong Kong)
Table 22: Asia-Pacific Exhibition Market by Region (China, India and Hong Kong); 2017 (Percentage, %)
4.3.3 China Exhibition Market by Value
Table 23: China Exhibition Market by Value; 2017 -2022 (US$ Billion)
4.3.4 India Exhibition Market by Value
Table 24: India Exhibition Market by Value; 2017 -2022 (US$ Billion)
4.3.5 Hong Kong Exhibition Market by Value
Table 25: Hong Kong Exhibition Market by Value; 2017 -2022 (US$ Billion)
4.4 Rest of the World Exhibition Market: An Analysis
4.4.1 Rest of the World Exhibition Market by Value
Table 26: Rest of the World Exhibition Market by Value; 2017 -2022 (US$ Billion)
5. Market Dynamics
5.1 Growth Drivers
5.1.1 Exhibition Industry Engaging with Apps
Table 27: Mobile Application Use Growth Rate; 2017 (Percentage, %)
5.1.2 Global Economic Development
Table 28: Global GDP; 2013-2022 (US$ Trillion)
5.1.3 Rising Digitization
Table 29: Digitization Steps by Exhibition Market Companies; 2017
5.1.4 Increased Budget Allocations for B2B Exhibition
Table 30: B2B Marketers Budget Allocation; 2017 (Percentage, %)
5.1.5 Increased Number of Venues with Expanding Capacities
Table 31: Number of Exhibition Venues; 2016-2017
5.1.6 Development of Key Industry Verticals
Table 32: Top Industries In Exhibition Market; 2017
5.1.7 Integration of Tradeshows and Digital Technology
5.2 Challenges
5.2.1 Challenges Posed by Millennial Population
Table 33: Global Youth Population; 2000-2025 (Million)
5.2.2 Operational Hindrances
5.2.3 Low Exhibitor Advocacy
5.2.4 Political Turbulences in Key Markets
5.3 Market Trends
5.3.1 Augmented and Virtual Reality
Table 34: Augmented and Virtual Reality Penetration Rate; 2018 (Percentage, %)
5.3.2 Growing Use of Big Data
Table 35: Big Data Share by Exhibition Marketers; 2017 (Percentage, %)
5.3.3 Increased Demand for Specialized Events
5.3.4 Growth in Developing Economies
5.3.5 Redesign of Exhibition Models
6. Competitive Landscape
6.1 Global Exhibition Market: Player Analysis
6.1.1 Global Exhibition Market Player by Share
Table 36: Global Exhibition Market Player by Share; 2017 (Percentage, %)
7. Company Profiling
7.1 Informa
7.1.1 Business Overview
7.1.2 Financial Overview
Table 37: Informa Revenue; 2014-2017 (US$ Billion)
Table 38: Informa Revenue by Segment; 2017 (Percentage, %)
Table 39: Informa Revenue by Region; 2017 (Percentage, %)
7.1.3 Business Strategy
7.2 RELX Group
7.2.1 Business Overview
7.2.2 Financial Overview
Table 40: RELX Group Revenue; 2013-2017 (US$ Billion)
Table 41: RELX Group Revenue by Segment; 2017 (Percentage, %)
Table 42: RELX Group Revenue by Region; 2017 (Percentage, %)
7.2.3 Business Strategy
7.3 Messe Frankfurt
7.3.1 Business Overview
7.3.2 Financial Overview
Table 43: Messe Frankfurt Sales; 2013-2017 (US$ Million)
Table 44: Messe Frankfurt Sales by Type; 2017 (Percentage, %)
Table 45: Messe Frankfurt Sales by Region; 2017 (Percentage, %)
7.3.3 Business Strategy
7.4 Messe Düsseldorf
7.4.1 Business Overview
7.4.2 Financial Overview
Table 46: Messe Düsseldorf Sales; 2012-2016 (US$ Million)
Table 47: Messe Düsseldorf Sales by Segment; 2016 (Percentage, %)
Table 48: Messe Düsseldorf Sales by Region; 2016 (Percentage, %)
7.4.3 Business Strategy

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