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Global Exhibition Industry - Opportunities and Forecasts: 2015 Edition

Global Exhibition Industry - Opportunities and Forecasts: 2015 Edition

Scope of Report

The report titled “Global Exhibition Industry - Opportunities and Forecasts: 2015 Edition” provides an insight into the global exhibition industry along with the study of regional markets including the US, European Union, and the Asia Pacific. The report assesses the market sizing and growth of the exhibition industry in major regions, the growth drivers of the exhibition industry and various trends witnessed in the industry. The report provides information on the market size, segmentation on various parameters and distribution structure and capabilities of the leading players in the exhibition industry. The report also discusses key factors driving growth of the industry, major trends and challenges faced by major players in these countries. Further, key global event organizers like Reed Exhibitions, United Business Media (UBM), Messe Frankfurt and Informa are profiled in the report along with their financial performance and business strategies.

Regional Analysis

US Exhibition Market
Europe Exhibition Market
Asia Pacific Exhibition Market

Company Analysis

Reed Exhibitions
United Business Media (UBM) plc.
Messe Frankfurt
Informa plc.

Executive Summary

Exhibitions are generally onetime highly organized events whose sole purpose is to enhance future sales. The growth of the global exhibition market could be attributed to various reasons with growth coming from emerging markets as the main driving force. Growth in the exhibitions market is correlated to business to business marketing spend, historically driven by levels of corporate profitability, which itself has followed overall growth in GDP, and business investment. Hence rising GDP of the countries is another key factor to the growth of exhibition industry. Better economic conditions, increased jewelry exhibition market and increased demand from business entrepreneurs are the other key factors driving the growth of Exhibition Industry.

However, with immense growth opportunities, the exhibition market faces the challenges in terms of logistics services as the key to exhibit in other nations is to maintain huge products. Logistics and infrastructure, large unmet demand of space, intense international competition and internet connectivity are a few of the bottlenecks in the growth of the industry. The market is also characterized with trends like seasonality of the industry, increasing social media and rising investor’s interest in the market which could be highlighted from the fact of acquisition of Nielsen Expositions by Onex Corporation.


1. Executive Summary
2. Overview of Exhibitions and Events
2.1 Trade Fairs versus Exhibitions
2.1 Types of Exhibition
2.3 Types of Events
3. Global Exhibition Market: An Analysis
3.1 Global Exhibition Market: Sizing and Growth
Table 1: Global Exhibition Market (In US$ Billions), 2009- 2014
Table 2: Forecasted Global Exhibition Market (In US$ Billions), 2015-2020
3.2 Geographic Split of Global Exhibitions Market
Table 3: Geographic Split of Global Exhibitions Market, 2014
4. Global Exhibition Market: Sizing by Venue
Table 4: Regional Trends in Gross Indoor Exhibition Space, (In Million Square Meters), 2011-2013
4.1 Global Exhibition Players by Gross Indoor Exhibition Capacity
Table 5: World’s Largest Exhibition Centers by Gross Indoor Exhibition Capacity,
(In Thousands Square Meters), 2014
4.2 CEIR Index for Global Exhibition Industry
Table 6: CEIR Index for Overall Exhibition Industry
Table 7: CEIR Overall Index by Sector, Year-on-Year Percent Change, 2014
5. Global Exhibition Market: Regional Analysis
Table 8: Global Exhibition Market by Country, (In US$ Billions), 2013
5.1 US Exhibition Market
Table 9: US Exhibition Market, (In US$ Billions), 2010-2013
Table 10: Forecasted US Exhibition Market, (In US$ Billions), 2014-2019
Table 11: US Events Market Players Positioning, (In US$ Millions), 2013
Table 12: US States With the Largest Amount of Exhibition Space, (In Million Square Feet), 2014
5.2 European Exhibition Market
Table 13: Europe Exhibition Market, (In US$ Billions), 2010-2013
5.2.1 Germany Exhibition Market
Table 14: Germany Exhibition Market, (In US$ Billions), 2010-2013
Table 15: Turnover of Exhibition Companies in Germany (In US$ Billions), 2013
Table 16: Forecasted Germany Exhibition Market, (In US$ Billions), 2014-2019
5.2.2 UK Exhibition Market
Table 17: UK Exhibition Market, (In US$ Billions), 2010-2013 33
Table 18: Forecasted UK Exhibition Market, (In US$ Billions), 2014-2019 34
5.2.3 Italy Exhibition Market 35
Table 19: Italian Exhibition Market, (In US$ Billion), 2009-2013
Table 20: Forecasted Italian Exhibition Market, (In US$ Billion), 2014-2019
Table 21: Top 10 Exhibitions in Italy by Net Exhibition Space (In Square Meter), 2014
5.3 Asian Exhibition Market
Table A: Asia’s Exhibition Space Sold by Net Square Meter, 2013
5.3.1 China Exhibition Market
Table 22: China Exhibition Market, (In US$ Billions), 2010-2013
Table 23: Forecasted China Exhibition Market, (In US$ Billions), 2014-2019
5.3.2 Thailand Exhibition Industry
5.3.3 Hong Kong Exhibition Market
Table 24: Size of Hong Kong Convention and Exhibition Industry, (In US$ Billions), 2009-2014
Table 25: The number of exhibitions held in Hong Kong, 2009-2012
Table 26: Breakup of Exhibition Industry in Hong Kong, 2012
5.3.4 India Exhibition Market
Table 27: India Event Industry Size, (In US$ Millions), 2009-2013
Table 28: Forecasted India Event Industry Size, (In US$ Millions), 2014-2019
Table 29: India Exhibition Industry Size, (In US$ Millions), 2010-2014E
6. Global Exhibition Market: Growth Drivers & Challenges
6.1 Growth Drivers of Global Exhibition Market
6.1.1 GDP Impetus to Growth
Table 30: Forecasted GDP, (%), 2014-2016
6.1.2 Growth in Emerging Markets
Table 31: Exhibition Market as a Percentage of GDP by Country, 2013 (%)
6.1.2 Better Economic Condition
Table 32: Global Exhibition Market V/s GDP Growth, 2008-2017F
Table 33: % of Companies Declaring That the Impact of the “Economic Crisis” On Their Exhibition Business Is Now Over
6.1.3 Jewelry Exhibition Market
Table B: World’s Largest Jewelry Fairs, 2013
Table 34: Forecasted World Jewelry Market (In US$ Billions), 2014-2020
6.1.4 Increased Demand for Business-focused Events
Table 35: Shares of Global Events Industry Players, 2014
6.2 Global Exhibition Market: Major Trends
6.2.1 Exhibition Industry - New Attraction for Investors
6.2.2 Seasonality of the Industry
6.2.3 Social Media Gaining Importance in MICE Industry
Table 36: Future Relevance of Social Media for Meetings Industry
6.2.4 Increased Demand for Business Focuced Events
Table C: Overnight MICE Arrivals by Country/Region
6.3 Global Exhibition Market: Key Challenges
6.3.1 Unmet Demand of Exhibition Space
6.3.2 Issues Related to Transportation and Logistics
6.3.3 Infrastructural Issues
6.3.4 International Competition
6.3.5 Internet Connectivity
7. Competitive Landscape: Global Exhibition Market
Table D: Turnover of Exhibition Companies Worldwide, (In Euro Millions),
2012-2013
Table 37: Exhibition Market Growth by Country, 2012-2013
8. Company Profiles: Global Exhibition Market
8.1 United Business Media (UBM)
8.1.1 Business Description
8.1.2 Financial Overview
Table 38: UBM’s Revenue (In Millions), 2010-2014
Table 39: UBM’s Revenue by Segment, 2014
Table 40: UBM’s Revenue by Industry Verticals, 2014
Table 41: UBM’s Revenue by Geography, 2014
8.1.3 Business Strategies
Table 42: UBM Events Market (In US$ Millions), 2009-2013
8.2 Reed Exhibition
8.2.1 Business Description
8.2.2 Financial Overview
Table 43: Reed Exhibitions Revenue, (In Millions), 2010-2014
Table 44: Reed Exhibitions Revenue by Geographical Market, 2014
Table 45: Reed Exhibitions Revenue by Format, 2013
8.2.3 Business Strategies
Table 46: Reed Exhibitions Events in Emerging Markets, 2011-2014
8.3 Messe Frankfurt
8.3.1 Business Description
Table E: Messe Frankfurt - Key Figures, 2013
8.3.2 Financial Overview
Table 47: Messe Frankfurt Revenue, (In Millions), 2009-2013
Table 48: Total Number of Events organized by Messe Frankfurt, (In Units)
2009-2013
8.3.3 Business Strategies
8.4 Informa Plc.
8.4.1 Business Description
8.4.2 Financial Overview
Table 49: Informa PLC Revenue, (In Billions), 2009-2013
Table 50: Divisional summary of Informa Plc. 2014
Table 51: Informa Plc. Revenue by Geographical Market, 2014
8.4.3 Business Strategies

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