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Global Digital Advertisement Market with Focus on Online Classifieds (2015 – 2019)

1. Executive Summary
2. Digital Advertisement Market: An Introduction
2.1 Types of Digital Advertisement
Table 1: Types of Digital Advertisement
Table 2: Online Classifieds Category
3. Global Digital Advertisement Market: An Analysis
3.1 Global Digital Advertisement Market by Expenditure: Actual & Forecast
Table 3: Global Digital Advertisement Market by Expenditure; 2010-2014 (US$ Billion)
Table 4: Global Digital Advertisement Market by Expenditure; 2015-2019E (US$ Billion)
3.2 Global Digital Advertisement Spending by Region
Table 5: Global Digital Advertisement Spending by Region; 2015 (US$ Billion)
3.3 Global Digital Advertisement Revenue Share by Top Players
Table 6: Global Digital Advertisement Revenue Share by Top Players; 2013-2014
3.4 Global Advertisement Spending by Media Type
Table 7: Global Advertisement by Media Type; 2015
3.5 Global Digital Advertisement Spending by Category
Table 8: Global Digital Advertisement Spending by Category; 2015
4. Global Mobile Advertisement: An Analysis
4.1 Global Mobile Advertisement Market by Revenue
Table 9: Global Mobile Advertisement Market by Revenue; 2013-2014 (US$ Billion)
4.2 Mobile Internet Advertisement Spending by Region
Table 10: Mobile Internet Advertisement Spending by Region; 2015 (US$ Billion)
4.3 Global Mobile Advertisement Revenue Formats by Region
Table 11: Global Mobile Advertisement Revenue Formats by Region; 2014
5. Online Classified Market: An Analysis
5.1 Online Classified Advertisement by Value: Actual & Forecast
Table 12: Online Classified Market by Value; 2012-2015 (US$ Billion)
Table 13: Online Classified Market by Value; 2016-2019E (US$ Billion)
5.2 Global Online Classified Market by Top Players
Table 14: Global Online Classified Market by Top Players; 2014
6. Country Analysis
6.1 The US Digital Advertising Market: An Analysis
6.1.1 The US Digital Advertisement Market by Value
Table 15: The US Digital Advertisement Market Revenue; 2010-2014 (US$ Billion)
6.1.2 The US Digital Advertisement Revenue Share by Format
Table 16: The US Digital Advertisement Revenue Share by Format; 2013-2014
6.1.3 The US Digital Advertisement Spending by Format
Table 17: The US Digital Advertisement Spending by Format; 2014 (US$ Billion)
6.1.4 The US Digital Advertisement Spending Share by Industry
Table 18: The US Digital Advertisement Spending Share by Industry; 2014
6.1.5 The US Mobile Advertisement Market by Expenditure
Table 19: The US Mobile Advertisement Market by Expenditure; 2014-2019E (US$ Billion)
6.2 Europe Digital Advertisement Market: An Analysis
6.2.1 Europe Digital Advertisement Market by Spending
Table 20: Europe Digital Advertisement Market by Spending; 2011-2014 (US$ Billion)
6.2.2 Western Europe Digital Advertisement Expenditure by Region
Table 21: Western Europe Digital Advertisement Expenditure by Region; 2014
6.2.3 Europe Advertisement Market Spending by Media
Table 22: Europe Advertisement Market Spending by Media; 2015
6.2.4 Europe Mobile Advertisement Revenue by Format
Table 23: Europe Mobile Advertisement Revenue by Format; 2014
6.3 Australia Digital Advertisement Market with Focus on Online Classifieds
6.3.1 Australia Online Classified Advertisement by Expenditure
Table 24: Australia Online Classified Advertisement by Expenditure; 2010-2015 (US$ Million)
6.3.2 Australia Digital Advertisement Expenditure by Categories
Table 25: Australia Digital Advertisement Expenditure by Categories; 2015
6.3.3 Australia Online Classified Market by Category
Table 26: Australia Online Classified Market by Category; 2015
Table 27: Real Estate Online Classifieds by Spending; 2015
Table 28: Australia Employment Classifieds by Market Size (US$ Million)
Table 29: Australia Online Classifieds by Market Size (US$ Million)
6.3.4 Australia Online Classifieds Revenue Share by Top Players
Table 30: Australia Online Classified Revenue Share by Top Players; 2014
7. Competitive Landscape
Table 31: Comparison of Digital Advertisement Revenue of Top Players; 2014 (US$ Billion)
Table 32: Number of Mergers & Acquisitions by Top Players; 2014
8. Market Dynamics
8.1 Growth Drivers
8.1.1 Rapidly Increasing Internet Users
Table 33: Number of Internet Users; 2010-2014 (Millions)
8.1.2 Increasing User Base in Social Networking Site
Table 34: Number of Social Network Users; 2010-2014 (Billion)
8.1.3 Mobile Advertising
Table 35: Global Mobile Advertising Spending; 2010-2015 (US$ Billion)
8.1.4 Growth of E-Commerce Market
8.2 Challenges
8.2.1 Advertisement Viewability
8.2.2 Advertisement Fraud
8.2.3 Customer Privacy
8.2.4 Rise of Mobile Internet User
8.2.5 Operational Issues
8.2.6 Weak Economies
8.3 Market Trends
8.3.1 Video Advertisements
8.3.2 App Indexing
8.3.3 Introduction of Virtual Reality Devices
8.3.4 Rise of Digital Assistant
8.3.5 Consumer Preference towards Digital Media
Table 36: Global Advertising Media Spend; 2014
9. Company Profiles
9.1 WPP Group
9.1.1 Business Overview
9.1.2 Financial Overview
Table 37: WPP Group Revenue; 2010-2014 (US$ Billion)
9.1.3 Business Strategies
9.2 Omnicom Group
9.2.1 Business Overview
9.2.2 Financial Overview
Table 38: Omnicom Group Revenue; 2010-2014 (US$ Billion)
9.2.3 Business Strategies
9.3 Publicis Groupe
9.3.1 Business Overview
9.3.2 Financial Overview
Table 39: Publicis Group revenue; 2010-2014 (US$ Billion)
9.3.3 Business Strategies
9.4 Interpublic Group of Companies
9.4.1 Business Overview
9.4.2 Financial Overview
Table 40: Interpublic Group of Companies Revenue; 2010-2014 (US$ Billion)
9.4.3 Business Strategies
9.5 Dentsu Aegis Network
9.5.1 Business Overview
9.5.2 Financial Overview
Table 41: Dentsu Aegis Network Revenue; 2010-2014 (US$ Billion)
9.5.3 Business Strategies

Global Digital Advertisement Market with Focus on Online Classifieds (2015 – 2019)

Scope of the Report

The report titled “Global Digital Advertisement Market with Focus on Online Classifieds (2015 – 2019)” provides an in-depth analysis of the digital advertisement market with main focus on online classifieds advertisement. The market size and forecast in terms of US$ for the market has been provided for the period 2015 to 2019, considering 2014 as the base year. The report also provides the compounded annual growth rate (% CAGR) for the forecast period 2015 to 2019. Over the next five years, digital advertisement market will go through its boom period and is forecasted to grow at a rapid pace due to advancement of technologies, increasing mobile and internet penetration, increasing user base of social networking sites etc.

The report provides detailed country analysis of the US, Europe and Australia in terms of value. Australian digital advertisement market particularly focuses on online classified and their different categories. The US is the market leader globally in terms of spending/expenditure on digital advertisement.

Furthermore, the report also profiles key market players such as WPP Group, Omnicom Group, Publicis Group, Interpublic Group of Companies and Dentsu Aegis Network on the basis of attributes such as company overview, recent developments, strategies adopted by the market leaders to ensure growth, sustainability, financial overview and recent developments.

Country Coverage

The US
Europe
Australia

Company Coverage

WPP Group
Omnicom Group
Publicis Groupe
Interpublic Group of Companies
Dentsu Aegis Network

Executive Summary

Online classifieds market has shown increasing trend over the past few years. The growth in the market is due to increased penetration rate of mobile and internet, advancement of technologies, consumer preference towards digital media and popularity of social network sites among the population globally.

The major factors driving the growth of online classifieds markets are increased use of smartphones. Among the digital devices, mobile devices have taken over as the preferred medium of consuming online media. The smartphone market has seen an unprecedented growth in the last 5 years. Mobile advertising is the key driver of growth for digital advertising market. Growth of E-Commerce market, rapidly increasing internet users and increasing user base in social networking site are other drivers that contribute to the growth of the market.

But, digital advertising market still has to face lot of challenges that hinder the growth of the market in coming years. The challenges before the market are advertisement fraud, lack of customer privacy, operational issues that need to be addressed as more advertising moves through programmatic channels etc. One more challenge before the market is weak economies. People are spending about 30 percent of their media consumption time online, only about 10 percent of media budgets are dedicated to online.


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