Market Research Logo

Global Business Intelligence and Analytics Market: Size, Trends and Forecast (2018-2022)

Global Business Intelligence and Analytics Market: Size, Trends and Forecast (2018-2022)

Scope of the Report

The report entitled “Global Business Intelligence and Analytics Market: Size, Trends and Forecast (2018-2022)” provides an in-depth analysis of the business intelligence and analytics market including detailed description of market sizing and growth. The report provides analysis of the market by value, by segments and includes segment analysis as well.

Moreover, the report also assesses the key opportunities in the market and outlines the factors that are and will be driving the growth of the industry. Growth of the overall global business intelligence and analytics market has also been forecasted for the period 2018-2022, taking into consideration the previous growth patterns, the growth drivers and the current and future trends.

The major players dominating the business intelligence and analytics market are IBM Corporation, Microsoft Corporation, SAP SE and SAS Institute. The four companies have been profiled in the report providing detailed analysis of their financial information and business strategies.

Company Coverage

IBM Corporation
Microsoft Corporation
SAP SE
SAS Institute

Executive Summary

Business intelligence and analytics is a combination of two major segments, which includes business intelligence and analytics. The concept of analytics was introduced in business intelligence due to the increasing need for detailed analysis of large volume of structured and unstructured data.

Business Intelligence (BI) is a set of processes and technologies that helps to convert raw data into meaningful insights for business organizations and various other end users. BI makes a direct impact on an organization’s strategic and operational business decisions. BI enables fact-based decision making using historical data rather than relying on assumptions. Analytics is concerned with turning raw data into insights and predictions about the future for better decision making. Analytics provide businesses with meaningful information which may otherwise be hidden within large quantities of data.

The global business intelligence and analytics market has been segmented on the basis of types, services, deployment type, end users and end-use verticals. The market can be segmented on the basis of type into spatial and location analytics, advanced and predictive analytics, cognitive/AI (Artificial Intelligence), content analytics and end-user query and reporting analytics. On the basis of services, market can be divided into professional services and managed services and on the basis of deployment type, the market is fragmented into on-premise and hosted (cloud based). Users of the business intelligence and analytics market include small & medium enterprises and large enterprises and various end-use verticals of the market are healthcare, IT and telecom, retail, education etc.

The global business intelligence and analytics market has witnessed continuous growth in the past few years and is projected to grow even further during the forecast period (2018-2022). The business intelligence and analytics market is expected to be driven by various growth enhancing factors such as growing trend of big data, increasing demand for enterprise resource planning (ERP), growing relevance of internet of things, increasing demand for real time data analysis etc. However, the market is not free from challenges that are hindering its growth. Some of the major challenges faced by the market are irrelevant and bad quality data and the shortage of skilled workforce.


1. Executive Summary
2. Introduction
2.1 Business Intelligence (BI): An Overview
2.1.1 Self-Service Business Intelligence (SSBI)
2.1.2 Types of BI Tools
Table 1: Types of BI Tools
2.1.3 Working of BI Systems
Table 2: Working of BI systems
2.1.4 Advantages of BI System
2.1.5 Disadvantages of BI System
2.2 Analytics: An Overview
Table 3: Analytics Lifecycle
2.2.1 Types of Analytics Methods
2.3 Business Intelligence (BI) and Analytics: An Overview
Table 4: Difference between BI and Analytics
2.3.1 History of BI and Analytics
2.3.2 BI and Analytics: Difference
2.4 Business Intelligence and Analytics Segmentation: An Overview
Table 5: Business Intelligence and Analytics Segmentation
3. Global Market Analysis
3.1 Global Business Intelligence and Analytics Market: An Analysis
3.1.1 Global Business Intelligence and Analytics Market by Value
Table 6: Global Business Intelligence and Analytics Market by Value; 2013-2017 (US$ Billion)
Table 7: Global Business Intelligence and Analytics Market by Value; 2018-2022 (US$ Billion)
3.1.2 Global Business Intelligence and Analytics Market by Segments (End-user Query, Reporting and Analysis; Cognitive/AI (Artificial Intelligence), Content Analytics; Advanced and Predictive Analytics and Spatial and Location Analytics)
Table 8: Global Business Intelligence and Analytics Market by Segments; 2017 (Percentage, %)
3.2 Global Business Intelligence and Analytics Market: Segment Analysis
3.2.1 Global Spatial and Location Analytics Market by Value
Table 9: Global Spatial and Location Analytics Market by Value; 2013-2017 (US$ Million)
Table 10: Global Spatial and Location Analytics Market by Value; 2018-2022 (US$ Billion)
3.2.2 Global Cognitive/AI (Artificial Intelligence), Content Analytics Market by Value
Table 11: Global Cognitive/AI (Artificial Intelligence), Content Analytics Market by Value; 2013-2017 (US$ Billion)
Table 12: Global Cognitive/AI (Artificial Intelligence), Content Analytics Market by Value; 2018-2022 (US$ Billion)
3.2.3 Global Advanced and Predictive Analytics Market by Value
Table 13: Global Advanced and Predictive Analytics Market by Value; 2013-2017 (US$ Billion)
Table 14: Global Advanced and Predictive Analytics Market by Value; 2018-2022 (US$ Billion)
3.2.4 Global End-user Query, Reporting and Analysis Market by Value
Table 15: Global End-user Query, Reporting and Analysis Market by Value; 2013-2017 (US$ Billion)
Table 16: Global End-user Query, Reporting and Analysis Market by Value; 2018-2022 (US$ Billion)
4. Market Dynamics
4.1 Growth Drivers
4.1.1 Growing Trend of Big Data
Table 17: Global Big Data Market Revenue; 2014-2020 (US$ Billion)
4.1.2 Increasing Demand for Enterprise Resource Planning (ERP)
Table 18: Global Enterprise Resource Planning (ERP) Software Revenue; 2011-2017 (US$ Billion)
4.1.3 Growing Relevance of IoT
Table 19: Global IoT (Internet of Things) Market by Industries; 2014-2020 (US$ Billion)
4.1.4 Increase in Data from Online Shopping
Table 20: Global Number of Digital Buyers; 2014-2021 (Billions)
4.1.5 Rising Adoption of Cloud Technology
Table 21: Global Public Cloud Computing Market by Value;
2013-2020 (US$ Billion)
4.1.6 Growing Involvement of Artificial Intelligence and Machine Learning
Table 22: Global Artificial Intelligence Market Revenue; 2016-2025 (US$ Billion)
4.1.7 Greater Adoption of BI and Analytics Tools by Small & Medium Enterprises
4.1.8 Increasing Demand for Real Time Data Analysis
4.1.9 Need for Gaining Insights into Customer Behavior
4.2 Challenges
4.2.1 Irrelevant and Bad Quality Data
4.2.2 Shortage of Skilled Workforce
4.3 Market Trends
4.3.1 Increasing Spending On Self-Service BI
Table 23: Global Enterprise Spending on Self-Service Data Preparation; 2014-2019 (US$ Billion)
4.3.2 Growing Relevance of Natural Language Processing (NLP) in BI
Table 24: Global Natural Language Market Revenue by Segments; 2017-2023 (US$ Billion)
4.3.3 Shift from Traditional BI to Modern BI Platforms
5. Competitive Landscape
5.1 Global Business Intelligence and Analytics Market Players by Financial Comparison
Table 25: Global Business Intelligence and Analytics Market Players Financial Comparison; 2017
5.2 Global Business Intelligence and Analytics Players by Market Share
Table 26: Global Business Intelligence and Analytics Market Players by Share; 2017 (Percentage, %)
5.3 Global Business Intelligence and Analytics Players by Traditional BI Market Share
Table 27: Global Business Intelligence and Analytics Players by Traditional BI Market Share; 2017 (Percentage)
5.4 Global Business Intelligence and Analytics Players by Modern BI Market Share
Table 28: Global Business Intelligence and Analytics Market Players by Modern BI Market Share; 2017 (Percentage, %)
6. Company Profiling
6.1 IBM Corporation
6.1.1 Business Overview
6.1.2 Financial Overview
Table 29: IBM Corporation Revenue; 2013-2017 (US$ Billion)
Table 30: IBM Corporation Revenue by Segments; 2017 (Percentage, %)
Table 31: IBM Corporation Revenue by Region; 2017 (Percentage, %)
6.1.3 Business Strategy
6.2 Microsoft Corporation
6.2.1 Business Overview
6.2.2 Financial Overview
Table 32: Microsoft Corporation Revenue; 2013-2017 (US$ Billion)
Table 33: Microsoft Corporation Revenue by Segments; 2017 (Percentage, %)
Table 34: Microsoft Corporation Revenue by Region; 2017 (Percentage, %)
6.2.3 Business Strategy
6.3 SAP SE
6.3.1 Business Overview
6.3.2 Financial Overview
Table 35: SAP SE Total Revenue; 2013-2017 (US$ Billion)
Table 36: SAP SE Total Revenue by Segments; 2017 (Percentage, %)
Table 37: SAP SE Total Revenue by Region; 2017 (Percentage, %)
6.3.3 Business Strategy
6.4 SAS Institute
6.4.1 Business Overview
6.4.2 Financial Overview
Table 38: SAS Institute Revenue; 2013-2017 (US$ Billion)
Table 39: SAS Institute Revenue by Region; 2017 (Percentage, %)
6.4.3 Business Strategy

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook