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Global Marketing Automation Market: Size, Trends and Forecasts (2019-2023)

Global Marketing Automation Market: Size, Trends and Forecasts (2019-2023)

Scope of the Report

The report titled “Global Marketing Automation Market: Size, Trends and Forecasts (2019-2023)”, provides an in depth analysis of the global marketing automation market by value, by deployment type, by channel, by enterprise size, by solution, by application, by region, etc. The report also provides a regional analysis of the marketing automation market, including the following regions: North America (the US & Canada), Europe (UK, Germany, Spain & Rest of Europe), APAC (China, India, Japan, South Korea & Australia), and ROW. The report also provides a detailed analysis of the APAC market by value and by solution.

The report also assesses the key opportunities in the market and outlines the factors that are and will be driving the growth of the industry. Growth of the overall global marketing automation market has also been forecasted for the period 2019-2023, taking into consideration the previous growth patterns, the growth drivers and the current and future trends.

The global marketing automation market is highly fragmented with many market players operating worldwide. However, the competition in the global marketing automation market is dominated by few marketing automation market players. Further, key players of the marketing automation market are IBM Corporation, HubSpot, Inc. Adobe Inc., Oracle Corporation are also profiled with their financial information and respective business strategies.

Country Coverage

North America (The US & Canada)
Europe (UK, Germany, Spain & Rest of Europe)
APAC (China, India, Japan, South Korea & Australia)
ROW

Company Coverage

IBM Corporation
HubSpot, Inc.
Adobe Inc.
Oracle Corporation

Executive Summary

Marketing Automation is a software that manages marketing process automatically. In other words, marketing automation allows the marketers to send automated messages to the customers. The main purpose of the marketing automation software is to phase out repetitive tasks and increase the efficiency of the overall marketing process. The marketing automation software is typically used by marketing departments across multiple channels, including email, websites, social media and text messages to generate sales lead.

The marketing automation is considered beneficial to the overall business and, in particular, to the marketing team. The benefits of marketing automation to the overall business are: reducing staffing cost, increase revenue and average deal size, improve accountability and improve effectiveness. And, the benefits of marketing automation to the marketing team are: refined the marketing processes, target potential customer across multiple channels, boost customer lifetime value through up-sells and cross-sells and save time in managing social media campaigns. The marketing automation has a very significant history with continuous adoption of new and innovative automated marketing tools. The marketing automation market can be segmented on the basis of deployment type, channel, enterprise size, solution and application.

The global marketing automation market has increased significantly during the years 2016-2018 and projections are made that the market would rise in the next four years i.e. 2019-2023 tremendously. The marketing automation market is expected to increase due to the increasing number of Gmail users, rising usage of social messaging apps, surging adoption of cloud computing technology, growing social media usage, escalating e-commerce adoption, growing trend of mobile marketing, etc. Yet the market faces some challenges such as data quality issues, problem of cyber security, high initial implementation cost, etc.


1. Executive Summary
2. Introduction
2.1 Marketing Automation: An Overview
2.1.1 Benefits of Marketing Automation
Table 1: Benefits of Marketing Automation
2.2 Marketing Automation Segmentation: An Overview
2.2.1 Marketing Automation Segmentation by Deployment Type
Table 2: Marketing Automation Segmentation by Deployment Type
2.2.2 Marketing Automation Segmentation by Channel
Table 3: Marketing Automation Segmentation by Channel
2.2.3 Marketing Automation Segmentation by Enterprise Size
Table 4: Marketing Automation Segmentation by Enterprise Size
2.2.4 Marketing Automation Segmentation by Solution
Table 5: Marketing Automation Segmentation by Solution
2.2.5 Marketing Automation Segmentation by Application
Table 6: Marketing Automation Segmentation by Application
3. Global Market Analysis
3.1 Global Marketing Automation Market: An Analysis
3.1.1 Global Marketing Automation Market by Value
Table 7: Global Marketing Automation Market by Value; 2016-2018 (US$ Billion)
Table 8: Global Marketing Automation Market by Value; 2019-2023 (US$ Billion)
3.1.2 Global Marketing Automation Market by Deployment Type (Cloud and On-premise)
Table 9: Global Marketing Automation Market by Deployment Type; 2018 (Percentage, %)
3.1.3 Global Marketing Automation Market by Channel (Campaign Management, E-mail Marketing, Mobile Application, Inbound Marketing, Lead Nurturing and Lead Scoring, Reporting and Analytics, Social Media Marketing and Others)
Table 10: Global Marketing Automation Market by Channel; 2018 (Percentage, %)
3.1.4 Global Marketing Automation Market by Enterprise Size (Large Enterprises and Small and Medium Enterprises (SMEs)
Table 11: Global Marketing Automation Market by Enterprise Size; 2018 (Percentage, %)
3.1.5 Global Marketing Automation Market by Solution [Cloud Management Platform (CMP), Cross Channel Campaign Management (CCCM), Lead-to-revenue Management (L2RM), Marketing Resource Management (MRM), Real-time Interaction Management (RTIM) and Through-channel Marketing Automation (TCMA)]
Table 12: Global Marketing Automation Market by Solution; 2018 (Percentage, %)
3.1.6 Global Marketing Automation Market by Application (Academic and Education, Advertising and Design, BFSI, Healthcare, Manufacturing and Distribution, Media and Entertainment, Retail and Others)
Table 13: Global Marketing Automation Market by Application; 2018 (Percentage, %)
3.1.7 Global Marketing Automation Market by Region (North America, Europe, APAC and ROW)
Table 14: Global Marketing Automation Market by Region; 2018 (Percentage, %)
3.2 Global Marketing Automation Market: Deployment Type Analysis
3.2.1 Global Cloud Marketing Automation Market by Value
Table 15: Global Cloud Marketing Automation Market by Value; 2017-2018 (US$ Billion)
Table 16: Global Cloud Marketing Automation Market by Value; 2019-2023 (US$ Billion)
3.2.2 Global On-premise Marketing Automation Market by Value
Table 17: Global On-premise Marketing Automation Market by Value; 2017-2018 (US$ Billion)
Table 18: Global On-premise Marketing Automation Market by Value; 2019-2023 (US$ Billion)
3.3 Global Marketing Automation Market: Channel Analysis
3.3.1 Global E-mail Marketing Automation Market by Value
Table 19: Global E-mail Marketing Automation Market by Value; 2016-2018 (US$ Million)
Table 20: Global E-mail Marketing Automation Market by Value; 2019-2023 (US$ Million)
3.3.2 Global Inbound Marketing Automation Market by Value
Table 21: Global Inbound Marketing Automation Market by Value; 2016-2018 (US$ Million)
Table 22: Global Inbound Marketing Automation Market by Value; 2019-2023 (US$ Million)
3.3.3 Global Social Media Marketing Automation Market by Value
Table 23: Global Social Media Marketing Automation Market by Value; 2016-2018 (US$ Million)
Table 24: Global Social Media Marketing Automation Market by Value; 2019-2023 (US$ Million)
3.3.4 Global Mobile Application Marketing Automation Market by Value
Table 25: Global Mobile Application Marketing Automation Market by Value; 2016-2018 (US$ Million)
Table 26: Global Mobile Application Marketing Automation Market by Value; 2019-2023 (US$ Million)
3.3.5 Global Lead Nurturing & Lead Scoring Marketing Automation Market by Value
Table 27: Global Lead Nurturing & Lead Scoring Marketing Automation Market by Value; 2016-2018 (US$ Million)
Table 28: Global Lead Nurturing & Lead Scoring Marketing Automation Market by Value; 2019-2023 (US$ Million)
3.3.6 Global Campaign Management Marketing Automation Market by Value
Table 29: Global Campaign Management Marketing Automation Market by Value; 2016-2018 (US$ Million)
Table 30: Global Campaign Management Marketing Automation Market by Value; 2019-2023 (US$ Million)
3.3.7 Global Reporting & Analytics Marketing Automation Market by Value
Table 31: Global Reporting & Analytics Marketing Automation Market by Value; 2016-2018 (US$ Million)
Table 32: Global Reporting & Analytics Marketing Automation Market by Value; 2019-2023 (US$ Million)
3.3.8 Global Others Marketing Automation Market by Value
Table 33: Global Others Marketing Automation Market by Value; 2016-2018 (US$ Million)
Table 34: Global Others Marketing Automation Market by Value; 2019-2023 (US$ Million)
3.4 Global Marketing Automation Market: Enterprise Size Analysis
3.4.1 Global Large Enterprises Marketing Automation Market by Value
Table 35: Global Large Enterprises Marketing Automation Market by Value; 2016-2018 (US$ Billion)
Table 36: Global Large Enterprises Marketing Automation Market by Value; 2019-2023 (US$ Billion)
3.4.2 Global Small and Medium Enterprises (SMEs) Marketing Automation Market by Value
Table 37: Global Small and Medium Enterprises (SMEs) Marketing Automation Market by Value; 2016-2018 (US$ Billion)
Table 38: Global Small and Medium Enterprises (SMEs) Marketing Automation Market by Value; 2019-2023 (US$ Billion)
3.5 Global Marketing Automation Market: Solution Analysis
3.5.1 Global Cross Channel Campaign Management (CCCM) Marketing Automation Market by Value
Table 39: Global CCCM Marketing Automation Market by Value; 2017-2018 (US$ Billion)
Table 40: Global CCCM Marketing Automation Market by Value; 2019-2023 (US$ Billion)
3.5.2 Global Real-time Interaction Management (RTIM) Marketing Automation Market by Value
Table 41: Global RTIM Marketing Automation Market by Value; 2017-2018 (US$ Billion)
Table 42: Global RTIM Marketing Automation Market by Value; 2019-2023 (US$ Billion)
3.5.3 Global Lead-to-revenue Management (L2RM) Marketing Automation Market by Value
Table 43: Global L2RM Marketing Automation Market by Value; 2017-2018 (US$ Million)
Table 44: Global L2RM Marketing Automation Market by Value; 2019-2023 (US$ Million)
3.5.4 Global Marketing Resource Management (MRM) Marketing Automation Market by Value
Table 45: Global MRM Marketing Automation Market by Value; 2017-2018 (US$ Million)
Table 46: Global MRM Marketing Automation Market by Value; 2019-2023 (US$ Million)
3.5.5 Global Through-channel Marketing Automation (TCMA) Market by Value
Table 47: Global TCMA Market by Value; 2017-2018 (US$ Million)
Table 48: Global TCMA Market by Value; 2019-2023 (US$ Million)
3.5.6 Global Content Marketing Platform (CMP) Marketing Automation Market by Value
Table 49: Global CMP Marketing Automation Market by Value; 2017-2018 (US$ Million)
Table 50: Global CMP Marketing Automation Market by Value; 2019-2023 (US$ Million)
3.6 Global Marketing Automation Market: Application Analysis
3.6.1 Global Retail Marketing Automation Market by Value
Table 51: Global Retail Marketing Automation Market by Value; 2016-2018 (US$ Million)
Table 52: Global Retail Marketing Automation Market by Value; 2019-2023 (US$ Million)
3.6.2 Global Advertising & Design Marketing Automation Market by Value
Table 53: Global Advertising & Design Marketing Automation Market by Value; 2016-2018 (US$ Million)
Table 54: Global Advertising & Design Marketing Automation Market by Value; 2019-2023 (US$ Million)
3.6.3 Global BFSI Marketing Automation Market by Value
Table 55: Global BFSI Marketing Automation Market by Value; 2016-2018 (US$ Million)
Table 56: Global BFSI Marketing Automation Market by Value; 2019-2023 (US$ Million)
3.6.4 Global Academic & Education Marketing Automation Market by Value
Table 57: Global Academic & Education Marketing Automation Market by Value; 2016-2018 (US$ Million)
Table 58: Global Academic & Education Marketing Automation Market by Value; 2019-2023 (US$ Million)
3.6.5 Global Manufacturing & Distribution Marketing Automation Market by Value
Table 59: Global Manufacturing & Distribution Marketing Automation Market by Value; 2016-2018 (US$ Million)
Table 60: Global Manufacturing & Distribution Marketing Automation Market by Value; 2019-2023 (US$ Million)
3.6.6 Global Healthcare Marketing Automation Market by Value
Table 61: Global Healthcare Marketing Automation Market by Value; 2016-2018 (US$ Million)
Table 62: Global Healthcare Marketing Automation Market by Value; 2019-2023 (US$ Million)
3.6.7 Global Media & Entertainment Marketing Automation Market by Value
Table 63: Global Media & Entertainment Marketing Automation Market by Value; 2016-2018 (US$ Million)
Table 64: Global Media & Entertainment Marketing Automation Market by Value; 2019-2023 (US$ Million)
3.6.8 Global Others Marketing Automation Market by Value
Table 65: Global Others Marketing Automation Market by Value; 2016-2018 (US$ Million)
Table 66: Global Others Marketing Automation Market by Value; 2019-2023 (US$ Million)
4. Regional Market Analysis
4.1 North America Marketing Automation Market: An Analysis
4.1.1 North America Marketing Automation Market by Value
Table 67: North America Marketing Automation Market by Value; 2016-2018 (US$ Billion)
Table 68: North America Marketing Automation Market by Value; 2019-2023 (US$ Billion)
4.1.2 North America Marketing Automation Market by Region (The US and Canada)
Table 69: North America Marketing Automation Market by Region; 2018 (Percentage, %)
4.1.3 The US Marketing Automation Market by Value
Table 70: The US Marketing Automation Market by Value; 2017-2018 (US$ Million)
Table 71: The US Marketing Automation Market by Value; 2019-2023 (US$ Million)
4.1.4 Canada Marketing Automation Market by Value
Table 72: Canada Marketing Automation Market by Value; 2017-2018 (US$ Million)
Table 73: Canada Marketing Automation Market by Value; 2019-2023 (US$ Million)
4.2 Europe Marketing Automation Market: An Analysis
4.2.1 Europe Marketing Automation Market by Value
Table 74: Europe Marketing Automation Market by Value; 2016-2018 (US$ Billion)
Table 75: Europe Marketing Automation Market by Value; 2019-2023 (US$ Billion)
4.2.2 Europe Marketing Automation Market by Region (UK, Germany, Spain and Rest of Europe)
Table 76: Europe Marketing Automation Market by Region; 2018 (Percentage, %)
4.2.3 UK Marketing Automation Market by Value
Table 77: UK Marketing Automation Market by Value; 2017-2018 (US$ Million)
Table 78: UK Marketing Automation Market by Value; 2019-2023 (US$ Million)
4.2.4 Germany Marketing Automation Market by Value
Table 79: Germany Marketing Automation Market by Value; 2017-2018 (US$ Million)
Table 80: Germany Marketing Automation Market by Value; 2019-2023 (US$ Million)
4.2.5 Spain Marketing Automation Market by Value
Table 81: Spain Marketing Automation Market by Value; 2017-2018 (US$ Million)
Table 82: Spain Marketing Automation Market by Value; 2019-2023 (US$ Million)
4.2.6 Rest of Europe Marketing Automation Market by Value
Table 83: Rest of Europe Marketing Automation Market by Value; 2017-2018 (US$ Million)
Table 84: Rest of Europe Marketing Automation Market by Value; 2019-2023 (US$ Million)
4.3 APAC Marketing Automation Market: An Analysis
4.3.1 APAC Marketing Automation Market by Value
Table 85: APAC Marketing Automation Market by Value; 2016-2018 (US$ Million)
Table 86: APAC Marketing Automation Market by Value; 2019-2023 (US$ Billion)
4.3.2 APAC Marketing Automation Market by Region (China, India, Japan, South Korea and Australia)
Table 87: APAC Marketing Automation Market by Region; 2018 (Percentage, %)
4.3.3 APAC Marketing Automation Market by Solution [Cloud Management Platform (CMP), Cross Channel Campaign Management (CCCM), Lead-to-revenue Management (L2RM), Marketing Resource Management (MRM), Real-time Interaction Management (RTIM) and Through-channel Marketing Automation (TCMA)]
Table 88: APAC Marketing Automation Market by Solution; 2018 (Percentage, %)
4.3.4 China Marketing Automation Market by Value
Table 89: China Marketing Automation Market by Value; 2017-2018 (US$ Million)
Table 90: China Marketing Automation Market by Value; 2019-2023 (US$ Million)
4.3.5 India Marketing Automation Market by Value
Table 91: India Marketing Automation Market by Value; 2017-2018 (US$ Million)
Table 92: India Marketing Automation Market by Value; 2019-2023 (US$ Million)
4.3.6 Japan Marketing Automation Market by Value
Table 93: Japan Marketing Automation Market by Value; 2017-2018 (US$ Million)
Table 94: Japan Marketing Automation Market by Value; 2019-2023 (US$ Million)
4.3.7 South Korea Marketing Automation Market by Value
Table 95: South Korea Marketing Automation Market by Value; 2017-2018 (US$ Million)
Table 96: South Korea Marketing Automation Market by Value; 2019-2023 (US$ Million)
4.3.8 Australia Marketing Automation Market by Value
Table 97: Australia Marketing Automation Market by Value; 2017-2018 (US$ Million)
Table 98: Australia Marketing Automation Market by Value; 2019-2023 (US$ Million)
4.3.9 APAC Cross Channel Campaign Management (CCCM) Marketing Automation Market by Value
Table 99: APAC CCCM Marketing Automation Market by Value; 2016-2018 (US$ Million)
Table 100: APAC CCCM Marketing Automation Market by Value; 2019-2023 (US$ Million)
4.3.10 APAC Real-time Interaction Management (RTIM) Marketing Automation Market by Value
Table 101: APAC RTIM Marketing Automation Market by Value; 2016-2018 (US$ Million)
Table 102: APAC RTIM Marketing Automation Market by Value; 2019-2023 (US$ Million)
4.3.11 APAC Content Marketing Platform (CMP) Marketing Automation Market by Value
Table 103: APAC CMP Marketing Automation Market by Value; 2016-2018 (US$ Million)
Table 104: APAC CMP Marketing Automation Market by Value; 2019-2023 (US$ Million)
4.3.12 APAC Lead-to-revenue Management (L2RM) Marketing Automation Market by Value
Table 105: APAC L2RM Marketing Automation Market by Value; 2016-2018 (US$ Million)
Table 106: APAC L2RM Marketing Automation Market by Value; 2019-2023 (US$ Million)
4.3.13 APAC Marketing Resource Management (MRM) Marketing Automation Market by Value
Table 107: APAC MRM Marketing Automation Market by Value; 2016-2018 (US$ Million)
Table 108: APAC MRM Marketing Automation Market by Value; 2019-2023 (US$ Million)
4.3.14 APAC Through-channel Marketing Automation (TCMA) Market by Value
Table 109: APAC TCMA Market by Value; 2016-2018 (US$ Million)
Table 110: APAC TCMA Market by Value; 2019-2023 (US$ Million)
4.4 ROW Marketing Automation Market: An Analysis
4.4.1 ROW Marketing Automation Market by Value
Table 111: ROW Marketing Automation Market by Value; 2016-2018 (US$ Million)
Table 112: ROW Marketing Automation Market by Value; 2019-2023 (US$ Million)
5. Market Dynamics
5.1 Growth Driver
5.1.1 Increasing Number of Gmail Users
Table 113: Global Number of Active Gmail Users; 2012-2018 (Million)
5.1.2 Rising Usage of Social Messaging Apps
Table 114: Global Number of Monthly Active Whatsapp Users; 2015-2017 (Million)
Table 115: Global Number of Monthly Active Facebook Messengers Users; 2015-2017 (Million)
5.1.3 Surging Adoption of Cloud Computing Technology
Table 116: Global Cloud Computing Market by Value; 2013-2020 (US$ Billion)
5.1.4 Growing Social Media Usage
Table 117: Global Number of Social Media Users; 2015-2021 (Billion)
5.1.5 Escalating E-commerce Adoption
Table 118: Global Retail E-commerce Sales; 2015-2021 (US$ Billion)
5.1.6 Growing Trend of Mobile Marketing
Table 119: Global Mobile Marketing Market by Value; 2018-2023 (US$ Billion)
5.2 Challenges
5.2.1 Data Quality Issues
5.2.2 Problem of Cyber Security
5.2.3 High Initial Implementation Cost
5.3 Market Trends
5.3.1 Integration of Artificial Intelligence (AI) with Marketing Automation Software
Table 120: Global Artificial Intelligence Market Revenue; 2016-2025 (US$ Billion)
5.3.2 Increasing Focus on Personalized Marketing
5.3.3 Growing Use of Predictive Analytics
5.3.4 Growing Shift towards Multi-channel Marketing
6. Competitive Landscape
6.1 Global Marketing Automation Market Players: A Financial Comparison
Table 121: Global Marketing Automation Market Players: A Financial Comparison; 2018
6.2 Global Marketing Automation Players by Market Share
Table 122: Global Marketing Automation Players by Market Share; 2018 (Percentage, %)
6.3 Global Marketing Automation Market Players by Number of Websites
Table 123: Global Marketing Automation Market Players by Number of Websites; 2018-2019 (Thousand)
6.4 Global Marketing Automation Players by Region: Market Share & Number of Websites
Table 124: Global Marketing Automation Players by Region: Market Share & Number of Websites; 2017
6.5 The US Marketing Automation Players by Market Share
Table 125: The US Marketing Automation Players by Market Share; 2018 (Percentage, %)
7. Company Profiles
7.1 IBM Corporation
7.1.1 Business Overview
7.1.2 Financial Overview
Table 126: IBM Corporation Revenue; 2014-2018 (US$ Billion)
Table 127: IBM Corporation Revenue by Segments; 2018 (Percentage, %)
Table 128: IBM Corporation Revenue by Region; 2018 (Percentage, %)
7.1.3 Business Strategy
7.2 HubSpot, Inc.
7.2.1 Business Overview
7.2.2 Financial Overview
Table 129: HubSpot, Inc. Total Revenue; 2014-2018 (US$ Million)
Table 130: HubSpot, Inc. Total Revenue by Segments; 2018 (Percentage, %)
Table 131: HubSpot, Inc. Total Revenue by Region; 2018 (Percentage, %)
7.2.3 Business Strategy
7.3 Adobe Inc.
7.3.1 Business Overview
7.3.2 Financial Overview
Table 132: Adobe Inc. Revenue; 2014-2018 (US$ Billion)
Table 133: Adobe Inc. Revenue by Segments; 2018 (Percentage, %)
Table 134: Adobe Inc. Revenue by Region; 2018 (Percentage, %)
7.3.3 Business Strategy
7.4 Oracle Corporation
7.4.1 Business Overview
7.4.2 Financial Overview
Table 135: Oracle Corporation Total Revenues; 2014-2018 (US$ Billion)
Table 136: Oracle Corporation Total Revenues by Segments; 2018 (Percentage, %)
Table 137: Oracle Corporation Total Revenues by Region; 2018 (Percentage, %)
7.4.3 Business Strategy

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