Market Research Logo

The US Denim Market: Size, Trends & Forecasts (2017-2021)

The US Denim Market: Size, Trends & Forecasts (2017-2021)

Scope of the Report

The report entitled “The US Denim Market: Size, Trends & Forecasts (2017-2021)”, provides analysis of the US denim market, with detailed analysis of market size in terms of value, volume and segments. Under competitive landscape, denim brands owned by different companies in the US denim market have been compared on the basis of market share.

Moreover, the report assesses the key opportunities in the market and outlines the factors that are and will be driving the growth of the industry. Growth of the denim market in the US has also been forecasted for the years 2017-2021, taking into consideration the previous growth patterns, the growth drivers and the current and future trends.

Levi Strauss & Co., VF Corporation, American Eagle Outfitters, and Gap, Inc. are some of the key players operating in the US denim market whose company profiling is done in the report. In this segment of the report, business overview, financial overview and the business strategies of the companies are provided.

Company Coverage

Levi Strauss & Co.
VF Corporation
American Eagle Outfitters
Gap Inc.

Executive Summary

Denim is a fabric that is mainly used in the manufacturing of jeans. It is manufactured using cotton twill. This particular fabric is used worldwide to make other apparels as well such as jackets, shirts, purses, bags, jeans and many other accessories for men and women belonging to all age groups. However, jeans in particular is the garment that has given this fabric an identity.

The US denim market can be divided on the basis of product type, price range and consumer type. On the basis of product type, the market can be divided into regular fit, slim fit and loose fit. On the basis of price range, the market can be segmented into economy, standard, premium and super premium. On the basis of consumer type, the market cane be divided into men, women and children.

The US denim market is expected to increase at high growth rates during the forecast period (2017-2021). The US denim market is supported by various factors such as increasing disposable income, increasing prominence of casual wear in corporates and consumer preference switching to denim jeans from yoga pants in recent years.

However, spending in US shifting from apparels to big ticket items, vulnerability to economic conditions and continuously changing consumer preferences are some of the challenges faced by the market. Spike in manufacturing of denims with recycled fabrics, increase in popularity of tailor made customer services and increase in sales of apparels via online platforms are some of the latest trends existing in the market.


1. Executive Summary
2. Introduction
2.1 Denim: An Overview
2.2 History of Denim
2.3 Denim Manufacturing Process
Table1: Flowchart of Denim Manufacturing Process
Table 2: Steps in Denim Manufacturing Process
2.4 Type of Denim Fabrics
Table 3: Type of Denim Fabrics
2.5 Denim: Segments Overview
Table 4: Denim: Segments Overview
3. The US Market Analysis
3.1 The US Denim Market: Value Analysis
3.1.1 The US Denim Market by Value
Table 5: The US Denim Market by Value; 2012-2016 (US$ Billion)
Table 6: The US Denim Market by Value; 2017-2021 (US$ Billion)
3.1.2 The US Denim Market Value by Consumer Type
Table 7: The US Denim Market Value by Consumer Type; 2016 (Percentage,%)
3.1.3 The US Women Denim Market by Value
Table 8: The US Women Denim Market by Value;2012-2016 (US$ Billion)
Table 9: The US Women Denim Market by Value;2017-2021 (US$ Billion)
3.1.4 The US Women Denim Market Value by Segments
Table 10: The US Women Denim Market Value by Segments; 2016 (Percentage,%)
3.1.5 The US Men Denim Market by Value
Table 11: The US Men Denim Market by Value;2012-2016 (US$ Billion)
Table 12: The US Men Denim Market by Value;2017-2021 (US$ Billion)
3.1.6 The US Men Denim Market Value by Segments
Table 13: The US Men Denim Market Value by Segments; 2016 (Percentage,%)
3.2 The US Denim Market: Volume Analysis
3.2.1 The US Denim Market by Volume
Table 14: The US Denim Market by Volume; 2012-2016(Million Units)
Table 15: The US Denim Market by Volume; 2017-2021(Million Units)
3.2.2 The US Denim Market Volume by Consumer Type
Table 16: The US Denim Market Volume by Consumer Type; 2016 (Percentage,%)
3.2.3 The US Women Denim Market by Volume
Table 17: The US Women Denim Market by Volume;2012-2016 (Million Units)
Table 18: The US Women Denim Market by Volume;2017-2021 (Million Units)
3.2.4 The US Women Denim Market Volume by Segments
Table 19: The US Women Denim Market Volume by Segments; 2016 (Percentage,%)
3.2.5 The US Men Denim Market by Volume
Table 20: The US Men Denim Market by Volume;2012-2016 (Million Units)
Table 21: The US Men Denim Market by Volume;2017-2021 (Million Units)
3.2.6 The US Men Denim Market Volume by Segments
Table 22: The US Men Denim Market Volume by Segments; 2016 (Percentage,%)
4. Market Dynamics
4.1 Growth Drivers
4.1.1 Upsurge in Disposable Income
Table 23: The US GNI Per Capita; 2012-2016 (US$)
4.1.2 Casual Wear Gaining Prominence
4.1.3 Switching from Yoga Pants to Denim Jeans
4.2 Challenges
4.2.1 US Spending Shifting to Big Ticket Items
Table 24: Apparel as % of total retail sales in the US; 2012-2016 (Percentage,%)
Table 25: Building Material as % of total retail sales in the US; 2012-2016 (Percentage,%)
4.2.2 Vulnerability to Economic Conditions
4.2.3 Continuously Changing Consumer Preferences
4.3 Market Trends
4.3.1 Spike in Manufacturing of Denim Jeans with Recycled Fabrics
4.3.2 Increasing Popularity of Tailor Made Customer Services
4.3.3 Spike in E-Commerce Sales of Apparels
Table 26: The US Online Apparel and Accessories Revenues; 2016-2020 (US$ Billion)
5. Competitive Landscape
5.1 The US Denim Market Players Comparison
5.1.1 The US Denim Market Players by Share
Table 27: The US Denim Market Players by Share; 2012-2015(Percentage,%)
6. Company Profiling
6.1 Levi Strauss & Co.
6.1.1 Business Overview
6.1.2 Financial Overview
Table 28: Levi Strauss Net Revenue; 2012-2016 (US$ Billion)
Table 29: Levi Strauss Revenue by Product Brand; 2016(Percentage,%)
Table 30: Levi Strauss Revenue by Region; 2016 (Percentage,%)
6.1.3 Business Strategy
6.2 VF Corporation (Wrangler)
6.2.1 Business Overview
6.2.2 Financial Overview
Table 31: VF Corporation Revenues; 2012-2016 (US$ Billion)
Table 32: VF Corporation Revenue by Segments; 2016 (Percentage,%)
6.2.3 Business Strategy
6.3 American Eagle Outfitters Inc.
6.3.1 Business Overview
6.3.2 Financial Overview
Table 33: American Eagle Outfitters Revenues ; 2013-2017 (US$ Billion)
Table 34: American Eagle Outfitters Revenue by Segments; 2017(Percentage,%)
6.3.3 Business Strategy
6.4 Gap Inc.
6.4.1 Business Overview
6.4.2 Financial Overview
Table 35: Gap Inc. Net Sales; 2012-2016 (US$ Billion)
Table 36: Gap Inc. Revenue by Segments; 2016 (Percentage,%)
6.4.3 Business Strategy

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report