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China K12 Tutoring Market: Size, Trends & Forecasts (2017-2021)

China K12 Tutoring Market: Size, Trends & Forecasts (2017-2021)

Scope of the Report

The report entitled “China K12 Tutoring Market: Size, Trends & Forecasts (2017-2021)” provides a detailed analysis of the K12 tutoring market in China with analysis of market size by value, volume, penetration rate and average selling price (ASP).

Under competitive landscape, different players in the K12 tutoring market in China have been compared on the basis of share followed by comparison of top players operating in the market on the basis of expansion of learning centers and student enrollment in the years to come.

The report also assesses the key opportunities in the market and outlines the factors that are and will be driving the growth of the industry. Growth of the market has also been forecasted for the period 2017-2021, taking into consideration the previous growth patterns, the growth drivers and the current and future trends.

TAL Education Company, New Oriental Education & Technology Group Inc. and China Distance Education Holdings Limited are some of the key players operating in China’s K12 tutoring market, whose company profiling is done in the report. In this segment of the report, business overview, financial overview and the business strategies of the companies are provided.

Company Coverage

TAL Education Company
New Oriental Education & Technology Group Inc
China Distance Education Holdings Limited

Executive Summary

K–12 education refers to the sum of primary and secondary education in countries such as China, Canada, India, the United States, Canada, Ecuador, South Korea, Egypt, Australia, Turkey, Afghanistan and Iran for publicly-supported school grades prior to college. K12 tutoring consist of to tuition classes taken by students after school hours primarily for the purpose of various competitive examinations.

There are various levels in the K12 tutoring system such as kindergarten, primary school, middle school and high school. In China, there are different examinations at each level which are required to be passed by the student for his/ her entry into the next level. You Sheng Xiao and Xiao Sheng Chu are entrance exams for primary and middle schools. Zhongkao and Gaokao refer to the entrance exams conducted for senior high schools and entry into higher educational institutions respectively.

China K12 tutoring is expected to grow at a healthy rate during the forecast period 2017-2021. The growth in the market is anticipated on account of many factors such as spike in disposable income per capita, increasing number of Gaokao takers, tough competition for admission in top universities, rising birth rates and greater awareness on education among parents.

However, the market also faces some challenges such as uncertainties with respect to China’s regulatory restrictions, issues in hiring of faculty and delay in adapting to latest technologies. Reforms made to Gaokao in 2017, low penetration in low tier cities and launch of new policies by the Ministry of Education of China are some of the latest trends existing in the market.


1. Executive Summary
2. Introduction
2.1 Education in China: An Overview
2.2 K12 Education: An Overview
2.3 Major Entrance Exams for China’s K12 Education
Table 1: Major Entrance Exams for China’s K12 Education
3. China Market Analysis
3.1 China K12 Tutoring Market: An Analysis
3.1.1 China K12 Tutoring Market by Value
Table 2: China K12 After School Tutor Market by Value; 2015-2016 (US$ Million)
Table 3: China K12 After School Tutor Market by Value; 2017-2021 (US$ Million)
3.1.2 China K12 Tutoring Market by Volume
Table 4: China K12 After School Tutor Market by Volume; 2016-2021 (US$ Million)
3.1.3 China K12 Tutoring Market Segments by Volume
Table 5: China K12 After School Tutor Segments by Volume; 2016 (Percentage ,%)
3.1.4 China K12 Tutoring Market by Penetration Rate
Table 6: China K12 After School Tutoring Penetration Rate; 2016-2021 (Percentage,%)
3.1.5 China K12 Tutoring Market by ASP
Table 7: China K12 After School Tutoring ASP; 2016-2021 (US$)
4. Market Dynamics
4.1 Growth Drivers
4.1.1 Upsurge in Disposable Income Per Capita
Table 8: Disposable Income Per Capita in China Urban Area; 2011-2016 (Percentage, %)
4.1.2 Increasing Gaokao Penetration
Table 9: Number of Newly Born; 1983-1997 (Million)
Table 10: Gaokao Penetration in China; 2002-2016 (Percentage,%)
4.1.3 Increased Competition for Admission in Top Universities
Table 11: 985 and 211 University Admission Rates; 2013-2016 (Percentage,%)
4.1.4 Rising Birth Rates
Table 12: Number of Newly Born in China; 2012-2017 (million)
4.1.5 Greater Awareness on Education
Table 13: China Middle Class Families Expenditure on After School Education; 2016 (Percentage,%)
4.2 Challenges
4.2.1 Uncertainties with Respect to China’s Regulatory Restrictions
4.2.2 Faculty Hiring Issues
4.2.3 Delay in Getting Acquainted to Technological Changes
4.3 Market Trends
4.3.1 2017 Reforms to Gaokao
4.3.2 Low Penetration in Low Tier Cities
4.3.3 Launch of New Policies
5. Competitive Landscape
5.1 China K-12 Tutoring Market Players by Share
Table 14: China K-12 Tutoring Market Players by Share; 2018 (Percentage,%)
5.2 China K12 Tutoring Learning Centre Distribution
Table 15: Learning Centers Breakdown in China’s Cities, EDU and TAL
5.3 China K12 Tutoring Market Top Players by Expansion Programs
5.3.1 China K12 Tutoring Market Top Players by Learning Center Expansion
Table 16: TAL Small Class Learning Center Expansion; 2016-2021
Table 17: EDU Learning Center Expansion; 2016-2021
5.3.2 China K12 Tutoring Market Top Players by Enrollment Expansion
Table 18: TAL K-12 Student Enrollment Expansion; 2016-2021 (million)
Table 19: EDU K-12 Student Enrollment Expansion; 2016-2021 (million)
6. Company Profiles
6.1 TAL Education Group (TAL)
6.1.1 Business Overview
6.1.2 Financial Overview
Table 20: TAL Education Group Net Revenues; 2013-2017 (US$ Million)
Table 21: TAL Revenue by Cities; 2018 (Percentage,%)
6.1.3 Business Strategy
6.2 New Oriental Education & Technology Group Inc.
6.2.1 Business Overview
6.2.2 Financial Overview
Table 22: New Oriental Education & Technology Group Net Revenues; 2013-2017 (US$ Million)
Table 23: New Oriental Education & Technology Group Net Revenues by Segments; 2017 (Percentage,%)
6.2.3 Business Strategy
6.3 China Distance Education Holdings Limited (CDEL)
6.3.1 Business Overview
6.3.2 Financial Overview
Table 24: China Distance Education Holdings Net Revenues; 2012-2016 (US$ Million)
Table 25: CDEL Net Revenue by Segments; 2016 (Percentage,%)
6.3.3 Business Strategy

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