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China Jewellery Market: Size, Trends and Forecast (2019-2023)

China Jewellery Market: Size, Trends and Forecast (2019-2023)

Scope of the Report

The report entitled “China Jewellery Market: Size, Trends and Forecast (2019-2023)” provides an in-depth analysis of the jewellery market in China including detailed description of market sizing and growth. The report provides analysis of the China jewellery market by value and by metals and stones. The report also provides detailed analysis of the China gold, diamond, platinum and other gems and jewellery market.

Moreover, the report also assesses the key opportunities in the market and outlines the factors that are and will be driving the growth of the industry. Growth of the overall China jewellery market has also been forecasted for the period 2019-2023, taking into consideration the previous growth patterns, the growth drivers and the current and future trends.

Executive Summary

Jewellery refers to ornaments made from precious metals and stones. Various kinds of jewellery include necklaces, rings, earrings etc. Jewellery is mainly worn as an accessory to enhance the beauty of the human body. Various steps involved in jewellery manufacturing includes designing, casting, divestment, finishing, stone setting and rhodium plating. Jewellery is mainly used as an ornament but also serves as a mode of investment, particularly gold jewellery. It also serves a devotional purpose and is used to reflect different cultures and feelings. The jewellery market has been segmented on the basis of type, assortment, platform, branding, metals and gender. The two main types of jewellery are fine jewellery and costume jewellery. On the basis of assortment, the market has been divided into rings, neckwear, earrings etc. Jewellery market can also be segmented on the basis of branding into branded and unbranded jewellery. Various kinds of metals included in jewellery market are gold, silver, diamond, platinum, gems etc. On the basis of platform, the market has been divided into online and offline jewellery market.

The China jewellery market has witnessed continuous growth in the past few years and is projected to grow even further during the forecast period (2019-2023). The market is expected to be driven by various growth enhancing factors such as rising per capita disposable income, increasing middle class spending, growing high net worth individuals (HNWI) population, rising urban population, growth of tourism industry etc. However, the market is not free from challenges that are hindering its growth. Some of the major challenges faced by the market are falling number of marriages, declining female labor force and the anti-graft campaign introduced in China.


1. Executive Summary
2. Introduction
2.1 Jewellery: An Overview
2.1.1 Purpose/Reasons for Using Jewellery
Table 1: Purpose/Reasons for Using Jewellery
2.1.2 History of Jewellery
Table 2: History of Jewellery
2.1.3 Traditional v/s Modern Jewellery
Table 3: Traditional v/s Modern Jewellery
2.1.4 Steps in Jewellery Manufacturing
Table 4: Steps in Jewellery Manufacturing
2.2 Jewellery Segmentation: An Overview
2.2.1 Jewellery Segmentation
Table 5: Jewellery Segmentation
3. China Market Analysis
3.1 China Jewellery Market: An Analysis
3.1.1 China Jewellery Market by Value
Table 6: China Jewellery Market by Value; 2013-2018 (US$ Billion)
Table 7: China Jewellery Market by Value; 2019-2023 (US$ Billion)
3.1.2 China Jewellery Market by Metals and Stones (Gold, Diamond, Platinum, Other Gems and Jewellery)
Table 8: China Jewellery Market by Metals and Stones; 2018 (Percentage, %)
3.2 China Gold Jewellery Market: An Analysis
3.2.1 China Gold Jewellery Market by Value
Table 9: China Gold Jewellery Market by Value; 2017-2018 (US$ Billion)
Table 10: China Gold Jewellery Market by Value; 2019-2023 (US$ Billion)
3.2.2 China Gold Jewellery Market by Consumption
Table 11: China Gold Jewellery Market by Consumption; 2016-2018 (Tonnes)
3.3 China Diamond Jewellery Market: An Analysis
3.3.1 China Diamond Jewellery Market by Value
Table 12: China Diamond Jewellery Market by Value; 2017-2018 (US$ Billion)
Table 13: China Diamond Jewellery Market by Value; 2019-2023 (US$ Billion)
3.3.2 China Diamond Jewellery Market by Demand
Table 14: China Diamond Jewellery Market by Demand; 2014-2018 (US$ Billion)
Table 15: China Diamond Jewellery Market by Demand; 2019-2023 (US$ Billion)
3.3.3 China Polished Diamond Market by Demand
Table 16: China Polished Diamond Market by Demand; 2015-2018 (US$ Billion)
Table 17: China Polished Diamond Market by Demand; 2019-2023 (US$ Billion)
3.3.4 China Polished Diamond Market by Sales
Table 18: China Polished Diamond Market by Sales; 2015-2018 (US$ Billion)
Table 19: China Polished Diamond Market by Sales; 2019-2023 (US$ Billion)
3.4 China Platinum Jewellery Market: An Analysis
3.4.1 China Platinum Jewellery Market by Value
Table 20: China Platinum Jewellery Market by Value; 2017-2018 (US$ Billion)
Table 21: China Platinum Jewellery Market by Value; 2019-2023 (US$ Billion)
3.4.2 China Platinum Market by Demand
Table 22: China Platinum Market by Demand; 2013-2018 (Tonnes)
3.5 China Other Gems and Jewellery Market: An Analysis
3.5.1 China Other Gems and Jewellery Market by Value
Table 23: China Other Gems and Jewellery Market by Value; 2017-2018 (US$ Billion)
Table 24: China Other Gems and Jewellery Market by Value; 2019-2023 (US$ Billion)
4. Market Dynamics
4.1 Growth Drivers
4.1.1 Rising Per Capita Disposable Income
Table 25: China Per Capita Disposable Income; 2012-2018E (US$ Thousand)
4.1.2 Increasing Middle Class Spending
Table 26: China Middle Class Spending; 2015-2020 (US$ Trillion)
4.1.3 Growing High Net Worth Individuals (HNWI) Population
Table 27: China HNWI Population and Investible Wealth; 2012-2018E (Million, US$ Trillion)
4.1.4 Rising Urban Population
Table 28: China Urban Population; 2012-2018E (Million)
4.1.5 Increasing Digital Buyers
Table 29: China Digital Buyers; 2016-2022 (Million)
4.1.6 Growing Social Network Users
Table 30: China Social Network Users; 2015-2022 (Million)
4.1.7 Escalating Retail E-commerce Sales
Table 31: China Retail E-commerce Sales; 2016-2022 (US$ Billion)
4.1.8 Rising Female Population
Table 32: China Female Population; 2012-2018E (Million)
4.1.9 Growth of Tourism Industry
Table 33: China Tourism Industry Revenue; 2012-2018E (US$ Billion)
4.2 Challenges
4.2.1 Falling Number of Marriages
Table 34: China Number of Married Couples; 2012-2023 (Million)
4.2.2 Declining Female Labor Force
Table 35: China Female Labor Force; 2012-2018E (Percentage, %)
4.2.3 Anti-Graft Campaign
4.3 Market Trends
4.3.1 Rising Millennial Income
Table 36: China Millennials’ Annual Aggregate Income; 2020-2030 (US$ Trillion)
4.3.2 Increasing Purchase of Diamond Jewellery by Chinese Brides
Table 37: Diamond Jewellery Acquisition by Chinese Brides; 2012-2018E (Percentage, %)
4.3.3 High Demand during Chinese New Year and Single’s Day
5. Competitive Landscape
5.1 China Jewellery Market Players by General Positioning
Table 38: China Jewellery Market Players by General Positioning
5.2 China Jewellery Players by Market Share
Table 39: China Jewellery Players by Market Share; 2013-2017 (Percentage, %)
5.3 China Jewellery Market Players by Revenue CAGR
Table 40: China Jewellery Market Players by Revenue CAGR; 2017-2019 (Percentage, %)
5.4 China Jewellery Market Players by Number of Stores
Table 41: China Jewellery Market Players by Number of Stores
5.5 China Jewellery Market Players by Same Store Sales Growth (SSSG)
Table 42: China Jewellery Market Players by Same Store Sales Growth (SSSG); 2016-2017 (Percentage, %)
5.6 China Jewellery Market Players by E-commerce Contribution
Table 43: China Jewellery Market Players by E-commerce Contribution; 2017/2018 (US$ Million)
5.7 China Jewellery Market Players by Latest Hedging Policy
Table 44: China Jewellery Market Players by Latest Hedging Policy
5.8 China Jewellery Market Players: L2 Digital 1Q Index Rankings
Table 45: China Jewellery Market Players: L2 Digital IQ Index Rankings

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