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China Fast Food Market: Size, Trends & Forecasts (2018-2022)

China Fast Food Market: Size, Trends & Forecasts (2018-2022)

Scope of the Report

The report titled “China Fast Food Market: Size, Trends & Forecasts (2018-2022)”, provides an in-depth analysis of the China fast food market by value, by delivery, by segments, etc.

The report also assesses the key opportunities in the market and outlines the factors that are and will be driving the growth of the industry. Growth of the overall China fast food market has also been forecasted for the period 2018-2022, taking into consideration the previous growth patterns, the growth drivers and the current and future trends.

The China fast food market is dominated by few players, but there are numerous other players as well. The competition in the China fast food market is dominated by McDonald's, Yum China. Further, the key players in the market, i.e., Beijing McDonald’s Food Co Ltd., Yum China Holdings, Inc., Jollibee Foods Corporation (Shanghai Yonghe King Co. Ltd.), have been profiled with their financial information and respective business strategies.

Company Coverage

Beijing McDonald’s Food Co Ltd.
Yum China Holdings, Inc.
Jollibee Foods Corporation (Shanghai Yonghe King Co. Ltd.)

Executive Summary

The fast food industry includes restaurants where consumers pay for quick-service food products before eating. Food items and drinks may be consumed on premises, taken out or delivered to the customer. Fast food is a mass-produced food, i.e., generally prepared and served quicker than traditional food. Fast food typically refers to food sold in a restaurant and served to the customers in a packaged form or for take-away.

In China, fast food came in the early 1980s through entry of western fast food brands, and received huge success in a short period of time. Although in beginning, fast food was popular among teenager, but now all the people, the young and the old, like to eat fast food. Fast food has various benefits, like it is more convenient and cheap, and saves time, etc. However, fast food has lower nutrition and is more fattening, and could lead to obesity and various other problems

China fast food market has been segmented on the basis of type and market players. Major fast food brands in China primarily franchise restaurants.

China fast food market has increased at a significant CAGR during the years 2013-2017 and projections are made that the market would rise in the next four years i.e. 2018-2022 tremendously.

The fast food market is expected to increase due to growing per capita disposable income of people, rapid urbanisation and lifestyle changes, etc. Yet the market faces some challenges due to food safety issues and growing health consciousness among the people.


1. Executive Summary
2. Introduction
2.1 Food Industry: An Overview
Table 1: Categorization of Food Industry
2.1.1 Segmentation of Restaurants
Table 2: Segmentation of Restaurants on the Basis of Type of Services
2.2 Fast Food Industry: An Overview
2.2.1 History
Table 3: History of China Fast Food Industry
2.2.2 Segmentation of Fast Food Market
Table 4: Segmentation of Fast Food on the Basis of Type
Table 5: Segmentation of Fast Food Market by Market Players
2.2.3 Advantages and Disadvantages of Fast Food
Table 6: Advantages and Disadvantages of Fast Food
3. China Market Analysis
3.1 China Takeout/Delivery Market : An Analysis
3.1.1 China Takeout/Delivery Market by Value
Table 7: China Takeout/ Delivery Market by Value; 2013-2018 (US$ Billion)
3.2 China Fast Food Market: An Analysis
3.2.1 China Fast Food Market by Value
Table 8: China Fast Food Market by Value; 2013-2017 (US$ Billion)
Table 9: China Fast Food Market by Value; 2018-2022 (US$ Billion)
3.3 China Fast Food Market: Segment Analysis
3.3.1 China Fast Food Market by Type (Asian, Chicken, Burger, Bakery Products, Ice Cream, Convinience and Others)
Table 10: China Fast Food Market by Type; 2017 ( Percentage, %)
3.3.2 China Fast Food Market by Asian Segment Share
Table 11: China Fast Food Market by Asian Segment Share; 2013-2017 (Percentage, %)
Table 12: China Fast Food Market by Asian Segment Share; 2018 & 2019 (Percentage, %)
3.3.3 China Fast Food Market by Chicken Segment Share
Table 13: China Fast Food Market by Chicken Segment Share; 2013-2017 (Percentage, %)
Table 14: China Fast Food Market by Chicken Segment Share; 2018 & 2019 (Percentage,%)
3.3.4 China Fast Food Market by Burger Segment Share
Table 15: China Fast Food Market by Burger Segment Share; 2013-2017 (Percentage, %)
Table 16: China Fast Food Market by Burger Segment Share; 2018 & 2019
(Percentage, %)
3.3.5 China Fast Food Market by Bakery Products Segment Share
Table 17: China Fast Food Market by Bakery Products Segment Share; 2013-2017 (Percentage,%)
Table 18: China Fast Food Market by Bakery Products Segment Share; 2018 &2019 (Percentage,%)
3.3.6 China Fast Food Market by Ice Cream Segment Share
Table 19: China Fast Food Market by Ice Cream Segment Share; 2013-2017 (Percentage,%)
Table 20: China Fast Food Market by Ice Cream Segment Share; 2018 & 2019
(Percentage,%)
3.3.7 China Fast Food Market by Convenience Store Segment Share
Table 21: China Fast Food Market by Convenience Store Segment Share; 2013-2017 (Percentage, %)
Table 22: China Fast Food Market by Convenience Store Segment Share; 2018 & 2019 (Percentage, %)
4. Market Dynamics
4.1 Growth Drivers
4.1.1 Rising Disposable Income Per Capita
Table 23: China Disposable Income Per Capita; 2008-2017 (US$)
4.1.2 Large And Increasing Population Size
Table 24: China Population Size; 2008-2017 (Billion)
4.1.3 Urbanization and Changes in Lifestyle
4.1.4 Increasing Acceptance of Western Culture
4.1.5 Peer Influence
4.1.6 Low Barriers to Entry and Loose Regulations
4.2 Challenges
4.2.1 Food Safety Issues
4.2.2 Increasing Awareness and Heath Consciousness
4.2.3 Decreasing Young Population
4.2.4 Growth of Fast Casual Restaurants
4.3 Market Trends
4.3.1 China Online to Offline (O2O) Delivery/Takeout Penetration
Table 25: China O2O Delivery/Takeout Penetration; 2010-2018 (Percentage, %)
4.3.2 High Competition and Fragmented Market
4.3.3 Preference for Western Fast Food
4.3.4 Vigorous Marketing by Fast Food Chains
4.3.5 Food Delivery Platforms
5. Competitive Landscape
5.1 China Competitive Landscape
5.1.1 China Fast Food Market Players by Ownership
Table 26: China Fast Food Market Players by Ownership (Percentage, %)
5.1.2 China Fast Food Market Players by Number Of Outlets
Table 27: China Fast Food Market Players by Number Of Outlets; 2016
5.1.3 China Fast Food Market Players by Restaurant’s Margin
Table 28: China Fast Food Market Players by Restaurant’s Margin (Percentage, %)
6. Company Profile
6.1 Beijing McDonald’s Food Co Ltd
6.1.1 Business Overview
6.1.2 Business Strategy
6.2 Yum China Holdings, Inc.
6.2.1 Business Overview
6.2.2 Financial Overview
Table 29: Yum China Revenue; 2013-2017 (US$ Billion)
Table 30: Yum China Revenue by Segment; 2017 (Percentage, %)
6.2.3 Business Strategy
6.3 Jollibee Foods Corporation (Shanghai Yonghe King Co. Ltd.)
6.3.1 Business Overview
6.3.2 Financial Overview
Table 31: Jollibee Revenue; 2013-2017 (US$ Billion)
Table 32: Jollibee Revenue by Segment; 2017 (Percentage, %)
Table 33: Jollibee Revenue by Region; 2017 (Percentage, %)
6.3.3 Business Strategy

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