Market Research Logo

Global Co-promotion and Co-marketing Partnering Terms and Agreements in Pharma, Biotech & Diagnostics 2014-2019

Global Co-promotion and Co-marketing Partnering Terms and Agreements in Pharma, Biotech & Diagnostics 2014-2019

The Global Co-promotion and Co-marketing Partnering Terms and Agreements in Pharma, Biotech and Diagnostics 2014-2019 report provides comprehensive understanding and unprecedented access to the co-promotion and co-marketing partnering agreements entered into by the worlds leading biopharma companies.

This report provides details of the latest co-promotion and co-marketing agreements announced in the pharmaceutical, biotechnology and diagnostic sectors. Fully revised and updated, the report covers details of co-promotion and co-marketing agreements from 2014 to 2019.

For pharmaceutical and biotechnology professionals, the report supplies a detailed understanding and analysis of how and why companies enter co-promotion and co-marketing deals. The majority of deals are multicomponent whereby the licensor retains either a right or option to co-promote/market the resultant product of the research collaboration. There are also numerous pure co-promotion/marketing deals whereby the products originator takes on a co-promotion/marketing partner in order to maximize a products presence in the marketplace.

Understanding the flexibility of a prospective partner’s negotiated deals terms provides critical insight into the negotiation process in terms of what you can expect to achieve during the negotiation of terms. Whilst many smaller companies will be seeking details of the payments clauses, the devil is in the detail in terms of how payments are triggered – contract documents provide this insight where press releases and databases do not.

This report contains a comprehensive listing of all co-promotion and co-marketing deals announced since 2014 as recorded in the Current Agreements deals and alliances database, including financial terms where available, plus links to online copies of actual co-promotion and co-marketing contract documents as submitted to the Securities Exchange Commission by companies and their partners.

Contract documents provide the answers to numerous questions about a prospective partner’s flexibility on a wide range of important issues, many of which will have a significant impact on each party’s ability to derive value from the deal.

The initial chapters of this report provide an orientation of co-promotion and co-marketing dealmaking and business activities. Chapter 1 provides an introduction to the report, whilst chapter 2 provides an analysis of the trends in co-promotion and co-marketing as well as a discussion on the merits of each type of deal.

Chapters 3 and 4 provide an overview of the structure of co-promotion and co-marketing deals, respectively. Each chapter includes numerous case studies to enable understanding of both pure co-promotion/marketing deals and multicomponent deals where co-promotion/marketing forms a part.

Chapter 5 provides a review of the leading co-promotion and co-marketing deals since 2014. Deals are listed by headline value. Where the deal has an agreement contract published at the SEC a link provides online access to the contract via the Current Agreements deals and alliances database.

Chapter 6 provides a review of the top 50 most active biopharma companies in co-promotion and co-marketing. Where the deal has an agreement contract published at the SEC a link provides online access to the contract via the Current Agreements deals and alliances database.

Chapter 7 provides a comprehensive and detailed review of co-promotion and co-marketing deals signed and announced since 2014 where a contract document is available. Each deal title links via Weblink to an online version of the actual contract document, providing easy access to each contract document on demand.

The report includes deals announced by hundreds of life science companies including big pharma such as Abbott, Abbvie, Actavis, Amgen, Astellas, AstraZeneca, Baxter, Bayer, Biogen Idec, BMS, Celgene, Eisai, Eli Lilly, Gilead, GSK, J&J, Kyowa Hakko, Merck, Mitsubishi, Mylan, Novartis, Pfizer, Roche, Sanofi, Shire, Takeda, Teva, and Valeant, amongst many others.

The report also includes numerous table and figures that illustrate the trends and activities in co-promotion and co-marketing deal making since 2014.

In addition, a comprehensive appendix is provided organized by co-promotion and co-marketing company A-Z, stage of development, therapeutic target, technology type and deal type definitions. Each deal title links via Weblink to an online version of the deal record and where available, the contract document, providing easy access to each contract document on demand.

In conclusion, this report provides everything a prospective dealmaker needs to know about co-promotion and co-marketing partnering in the research, development and commercialization of technologies and products.

Key benefits

Global Co-promotion and Co-marketing Partnering Terms and Agreements in Pharma, Biotech and Diagnostics 2014-2019 report provides the reader with the following key benefits:

In-depth understanding of co-promotion and co-marketing deal trends since 2014
Analysis of the structure of co-promotion and co-marketing agreements with numerous real life case studies
Comprehensive access to over 700 actual co-promotion and co-marketing deals entered into by the world’s biopharma companies
Insight into the terms included in a co-promotion and co-marketing agreement, together with real world clause examples
Understand the key deal terms companies have agreed in previous deals
Undertake due diligence to assess suitability of your proposed deal terms for partner companies

Report scope

Global Co-promotion and Co-marketing Partnering Terms and Agreements in Pharma, Biotech and Diagnostics 2014-2019 report is intended to provide the reader with an in-depth understanding of the co-promotion and co-marketing trends and structure of deals entered into by leading biopharma companies worldwide.

Global Co-promotion and Co-marketing Partnering Terms and Agreements in Pharma, Biotech and Diagnostics 2014-2019 includes:

Trends in co-promotion and co-marketing dealmaking in the biopharma industry since 2014
Analysis of co-promotion and co-marketing deal structure
Case studies of real-life co-promotion and co-marketing deals
Access to over 700 co-promotion and co-marketing deal records
Detailed access to actual co-promotion contract documents
The leading co-promotion and co-marketing deals by value since 2014
Most active co-promotion and co-marketing dealmakers since 2014
The leading co-promotion and co-marketing partnering resources

In Global Co-promotion and Co-marketing Partnering Terms and Agreements in Pharma, Biotech and Diagnostics 2014-2019, the available contracts are listed by:

Company A-Z
Headline value
Stage of development at signing
Therapeutic area
Technology area

Each deal title links via Weblink to an online version of deal record as found in the Current Agreements deals and alliances database, providing easy access to each deal record on demand.

The Global Co-promotion and Co-marketing Partnering Terms and Agreements in Pharma, Biotech and Diagnostics 2014-2019 report provides comprehensive access to records for over 700 co-promotion and co-marketing deals. Analyzing actual contract agreements allows assessment of the following:

What are the precise co-promotion and co-marketing rights granted or optioned?
What is actually granted by the agreement to the partner company?
What exclusivity is granted?
What is the payment structure for the deal?
How aresalesand payments audited?
What is the deal term?
How are the key terms of the agreement defined?
How are IPRs handled and owned?
Who is responsible for commercialization?
Who is responsible for development, supply, and manufacture?
How is confidentiality and publication managed?
How are disputes to be resolved?
Under what conditions can the deal be terminated?
What happens when there is a change of ownership?
What sublicensing and subcontracting provisions have been agreed?
Which boilerplate clauses does the company insist upon?
Which boilerplate clauses appear to differ from partner to partner or deal type to deal type?
Which jurisdiction does the company insist upon for agreement law?


  • Executive Summary
  • Introduction
  • Trends in co-promotion and co-marketing dealmaking
    • Introduction
    • Difference between co-promotion and co-marketing deals
    • Trends in co-promotion deals since 2014
      • Co-promotion and co-marketing dealmaking by year, 2014 to 2019
      • Co-promotion and co-marketing dealmaking by phase of development, 2014 to 2019
      • Co-promotion and co-marketing dealmaking by industry sector, 2014 to 2019
      • Co-promotion and co-marketing dealmaking by therapy area, 2014 to 2019
      • Co-promotion and co-marketing dealmaking by technology type, 2014 to 2019
      • Co-promotion and co-marketing dealmaking by most active company, 2014 to 2019
    • When co-marketing can be useful
    • When co-marketing is the only option
    • Pure deals and multi-component deals
      • Attributes of pure co-promotion deals
      • Attributes of co-promotion in multi-component deals
    • Reasons for including co-promotion options in a deal
    • Uptake of co-promotion rights
    • Co-promotion rights as bargaining chips
    • Aligning partners to make the co-promote work
    • The future of co-promotion as part of multicomponent deals
  • Overview of co-promotion deal structure
    • Introduction
    • Pure versus multi-component co-promotion deals
    • Pure co-promotion agreement structure
      • Example co-promotion agreements
      • Case study 1: Allergan - MAP Pharmaceuticals
    • Case study 2: Genzyme - Veracyte
    • Co-promotion rights as part of a wider alliance agreement
      • Example co-promotion option clauses
      • Case study 3: Takeda Pharmaceutical- Orexigen Therapeutics
      • Case study 4: Celgene - Acceleron Pharma
      • Example co-promotion right clauses
      • Case study 5: Takeda - Orexigen
      • Case study 6: Abbvie - Receptos
    • Embedded co-promotion rights enabling third party engagement
      • Example co-promotion clauses enabling third party engagement
      • Case study 7: Astellas - Ambit Biosciences
  • Overview of co-marketing deal structure
    • Introduction
    • Co-marketing agreement structure
      • Example co-marketing agreements
      • Case study 8: AstraZeneca -Ironwood Pharmaceuticals
    • Co-marketing rights as part of a wider alliance agreement
      • Example co-marketing right clauses
      • Case study 9: Lundbeck - Myriad Genetics
  • Leading co-promotion and co-marketing deals
    • Introduction
    • Top co-promotion and co-marketing deals by value
      • Table Top co-promotion and co-marketing deals by value since 2014
  • Top 25 most active co-promotion and co-marketing ealmakers
    • Introduction
    • Top 25 most active co-promotion and co-marketing dealmakers
      • Takeda Pharmaceutical
      • Eisai
      • Illumina
      • Sanofi
      • Amgen
      • AstraZeneca
      • Daiichi Sankyo
      • Abbvie
      • Agilent Technologies
      • Albany Molecular Research
      • DePuy
      • GE Healthcare
      • Merck and Co
      • Merck KGaA
      • Pfizer
      • AEterna Zentaris
      • ArcherDX
      • Bayer
      • Biogen
      • Celgene
      • EMD Serono
      • Innovent Biologics
      • Sciex
      • Shionogi
      • Thermo Fisher Scientific
  • Co-promotion and co-marketing agreement contracts directory 2014- 2019
    • Introduction
    • Co-promotion and co-marketing deals with contracts 2014 to 2019
  • Appendices
    • Co-promotion and co-marketing deals by company A-Z
      • 10X Genomics
      • Abaxis
      • Abbvie
      • Accinov
      • Accuray
      • ACEA Biosciences
      • AC Immune
      • Advaita
      • Advanced Analytical Technologies
      • Advanced Cell Diagnostics
      • AEterna Zentaris
      • Agena Bioscience
      • Agilent Technologies
      • Agios Pharmaceuticals
      • AGTC
      • Ajinomoto
      • Albany Molecular Research
      • Alector
      • Allegis Holdings
      • Allergan
      • Almirall
      • Alnylam Pharmaceuticals
      • Alphaeon
      • Amarin
      • Amgen
      • AmpTec
      • AMRA
      • Andrew Alliance
      • Appistry
      • Applied DNA Sciences
      • Applied Spectral Imaging
      • Aratana Therapeutics
      • ArcherDX
      • Arcturus Therapeutics
      • Ardelyx
      • Argenx
      • Aries Pharmaceuticals
      • Arkema
      • Armune Bioscience
      • ArQule
      • Asahi Kasei
      • Ascend Therapeutics
      • Astellas Pharma
      • AstraZeneca
      • Aytu BioScience
      • Aziyo Biologics
      • Basilea Pharmaceutica
      • Bausch & Lomb
      • Baxalta
      • Bayer
      • BD Biosciences
      • Belintra
      • Berlin Chemie
      • Biochrom
      • Biocrates
      • Biodextris
      • BioDiscovery
      • Biogen
      • Biognosys
      • Biological Industries
      • BioNano Genomics
      • BioNTech
      • BioTek Instruments
      • Bioverativ
      • Blake Insomnia Therapeutics
      • Bluebird Bio
      • Boehringer Ingelheim
      • BrainLAB
      • Bristol-Myers Squibb
      • Bruker
      • Cambrooke Therapeutics
      • Cardiome Pharma
      • Catalent Pharma Solutions
      • Celgene
      • Cellectricon
      • Cellenion
      • Cellular Dynamics International
      • Cellular Research
      • Centogene
      • Cevec Pharmaceuticals
      • Charleston Laboratories
      • Chromocell
      • Cisbio Bioassays
      • Clarify Medical
      • Clearbridge Biomedics
      • ClinicalRM
      • CloudHealth Genomics
      • CompleWare
      • Concordia Pharmaceuticals
      • Consortia Health
      • CorTechs Labs
      • CRISPR Therapeutics
      • CrossBay Medical
      • Crown Bioscience
      • Cumberland Pharmaceuticals
      • CureVac
      • Curio Genomics
      • Cypher Genomics
      • Cytokinetics
      • CytomX Therapeutics
      • CytoSorbents
      • Daiichi Sankyo
      • DARA BioSciences
      • Denali Therapeutics
      • DePuy
      • Diabetes Tools
      • DirectView Security Systems
      • Dova Pharmaceuticals
      • Dovetail Genomics
      • Dynavax Technologies
      • Eagle Genomics
      • Eagle Pharmaceuticals
      • EarlySense
      • EA Pharma
      • Egalet
      • Eigen
      • Eisai
      • Elanco
      • Elekta
      • Eli Lilly
      • EMD Serono
      • Empatica
      • Entellus Medical
      • Enterome Bioscience
      • EOS Imaging
      • Epizyme
      • Eurofins Genomics
      • Everledger
      • Evosep
      • Exact Sciences
      • Fate Therapeutics
      • FlowJo
      • Fresenius Medical Care
      • FUJIFILM SonoSite
      • Galapagos
      • GenDx
      • Genentech
      • Genmab
      • Genomoncology
      • Genoox
      • Genzyme
      • Geron
      • GE Healthcare
      • Gilead Sciences
      • Gilson
      • GlaxoSmithKline
      • Greiner Bio-One
      • H3 Biomedicine
      • HalioDx
      • Halyard Health
      • Hanmi Pharmaceutical
      • HarkerBIO
      • HD Biosciences
      • HeartGenetics
      • Helsinn Therapeutics
      • Hepregen
      • Herman Miller-Nemschoff
      • Hitachi Medical Systems Europe
      • Human Longevity
      • Iagnosis
      • IBA
      • Icagen
      • Illumina
      • Immatics Biotechnologies
      • ImmunoGen
      • Incyte
      • Innara Health
      • Innate Pharma
      • Innova Biosciences
      • Innovent Biologics
      • InSphero
      • Inspirion Delivery Sciences
      • Integrated DNA Technologies
      • IROA Technologies
      • Ironwood Pharmaceuticals
      • Janssen Biotech
      • Janssen Pharmaceuticals
      • Jointpoint
      • Joylux
      • K2M
      • Kadmon Pharmaceuticals
      • Kailos Genetics
      • Kowa Pharmaceuticals America
      • Kyorin Pharmaceutical
      • Leica Biosystems
      • LEO Pharma
      • Lexicon Pharmaceuticals
      • LI Path
      • Loxo Oncology
      • Luqa Pharmaceuticals
      • Luxcel Biosciences
      • Macherey-Nagel
      • Macrogenics
      • Malvern Instruments
      • Mazor Robotics
      • MDxHealth
      • MedHelp
      • Medical Enterprises Distribution
      • Medicines360
      • MedImmune
      • Medtronic
      • Meiji Seika
      • Menarini
      • Merck and Co
      • Merck KGaA
      • MGC Diagnostics
      • Microsoft
      • Midatech
      • Miltenyi Biotec
      • Mission Pharmacal
      • Mitsubishi Chemical
      • Mitsubishi Tanabe Pharma
      • Moderna Therapeutics
      • Molnlycke Health Care
      • MorphoSys
      • MSD
      • Multispan
      • Myriad Genetics
      • N-of-One
      • Nanion
      • Nano3D Biosciences
      • NanoString Technologies
      • NantPharma
      • Napo Pharmaceuticals
      • Ncardia
      • Neurexpert
      • Newlink Genetics
      • New York Center for Nanomedicine Research
      • NGM Biopharmaceuticals
      • Norgenix Pharmaceuticals
      • Novartis
      • Noven Pharmaceuticals
      • Novogene
      • Nrgene
      • Ohio Clinical Trials Collaborative
      • Olympus Medical Systems
      • Ono Pharmaceutical
      • Orapharma
      • OraSure Technologies
      • ORFLO Technologies
      • Orion
      • Ortho-Clinical Diagnostics
      • Otsuka
      • PacificGMP
      • Pacific Biosciences
      • Pacific BioScience of California
      • Pacira Pharmaceuticals
      • Paragon Bioservices
      • Pfizer
      • Phenomenex
      • Picometrics Technologies
      • PierianDx
      • Pieris
      • Piramal
      • Pivot Pharmaceuticals
      • PositiveID
      • Poxel
      • Precipio Diagnostics
      • Precision BioSciences
      • Predicine
      • Protea Biosciences
      • Protein Metrics
      • Proteos
      • PSI (Population Services International)
      • Purdue Pharma
      • PureHoney Technologies
      • Pure Pharmaceuticals
      • Qiagen
      • Rainbow Scientific
      • RainDance Technologies
      • RayBiotech
      • RaySearch Laboratories
      • Reaction Biology
      • RedHill Biopharma
      • Regulus Therapeutics
      • Revolution Medicines
      • Roche
      • Roivant Sciences
      • Rosetta Genomics
      • Rubicon Genomics
      • SAFC
      • Sajo Consulting
      • Salix Pharmaceuticals
      • Sangamo BioSciences
      • Sanofi-Aventis
      • Sanofi
      • Sato Pharmaceutical
      • Sciex
      • Seattle Genetics
      • Seracare Life Sciences
      • Seren Pharmaceuticals
      • Shionogi
      • Silicon Biosystems
      • Simcere Pharmaceuticals
      • Sividon Diagnostics
      • Sorrento Therapeutics
      • SoTAX
      • Spectrum Pharmaceuticals
      • SPI Pharma
      • Stryker
      • STU
      • Suneva Medical
      • Sun Pharmaceutical
      • SurGenTec
      • Swift Biosciences
      • Takeda Pharmaceutical
      • Tango Therapeutics
      • Tecan
      • Teijin
      • TGR BioSciences
      • Theravance
      • Thermo Fisher Scientific
      • The Fleury Group
      • Threshold Pharmaceuticals
      • Tissue Analytics
      • TOMI Environmental Solutions
      • Tracey Technologies
      • Trovita Health Science
      • TTP LabTech
      • UCB
      • Ultragenyx Pharmaceuticals
      • Uni-Bio Science
      • US WorldMeds
      • Valeant Pharmaceuticals
      • VCA Antech
      • Veracyte
      • Vertex Pharmaceuticals
      • Vida Diagnostics
      • ViveBio
      • Vivid Medical
      • Waters Corporation
      • WAVE Life Sciences
      • White Labs
      • Wyatt Technology
      • XCellCure
      • Xoran Technologies
      • ZAI Laboratory
      • Ziath
    • Co-promotion and co-marketing deals by stage of development
      • Discovery
      • Preclinical
      • Phase I
      • Phase II
      • Phase III
      • Regulatory
      • Marketed
      • Formulation
    • Co-promotion and co-marketing deals by deal type
      • Co-market
      • Co-promotion
    • Co-promotion and co-marketing deals by therapy area
      • Cardiovascular
      • Cardiomyopathy (heart muscle disease)
      • Congestive heart failure
      • Hypercholesterolemia
      • Hypertension
      • Myocardial Infarction
      • Thrombus (blood clot)
      • Central Nervous System
      • Epilepsy
      • Migraine
      • Motor Neurone Disease (Amyotrophic Lateral Sclerosis/Lou Gehrig's Disease)
      • Multiple sclerosis
      • Neuropathy
      • Pain
      • Parkinson's disease
      • Spinal cord
      • Dental
      • Oral health
      • Dermatology
      • Eczema
      • Psoriasis
      • Vitiligo
      • Wound healing
      • Wrinkles
      • Gastrointestinal
      • Esophageal reflux
      • Inflammatory bowel disease
      • Crohn's disease
      • Ulcerative colitis
      • Irritable bowel syndrome
      • Peptic ulcer
      • Duodenal ulcer
      • Gastric ulcer
      • Constipation
      • Genetic disorders
      • Huntington's disease
      • Rare genetic disorders
      • Sickle cell disease
      • Genitourinary
      • Amyloidosis
      • Chronic kidney disease (CKD)
      • Polycystic kidney disease
      • Renal infections
      • Urinary tract infection (UTI)
      • Gynaecology
      • Menopause
      • Hematology
      • Hemophilia
      • Thalassemia
      • Thrombocytopenia
      • Hospital care
      • Accident and emergency
      • Surgery
      • Orthopedics
      • Transplantation
      • Immunology
      • AIDS
      • Other autoimmune
      • Inflammation
      • Infectives
      • Fungal
      • Onychomycosis (Nail infection)
      • HIV
      • Metabolic
      • Diabetes
      • Type 1
      • Type 2
      • Growth hormone disorders
      • Nonalcoholic steatohepatitis (NASH)
      • Nutrition and vitamins
      • Musculoskeletal
      • Ankylosing spondylitis
      • Osteoarthritis
      • Psoriatic arthritis
      • Rheumatoid arthritis
      • Bone fracture
      • Hip
      • Symptoms
      • Spinal muscular atrophy
      • Nausea
      • Vomiting
      • Oncology
      • Bladder cancer
      • Breast cancer
      • Colorectal cancer
      • Endometrial
      • Head and neck cancer
      • Kidney cancer
      • Leukemia
      • Acute myelogenous leukemia
      • Liver cancer
      • Lung cancer
      • Non small cell lung cancer
      • Lymphoma
      • Melanoma
      • Multiple myeloma
      • Pancreatic cancer
      • Prostate cancer
      • Renal cell carcinoma
      • Sarcoma
      • Solid tumors
      • Symptoms
      • Chemotherapy
      • Thyroid cancer
      • Ophthalmics
      • Uveitis
      • Orphan disease
      • Pediatrics
      • Psychiatry
      • Dementia
      • Alzheimers
      • Insomnia
      • Addiction
      • Alcohol
      • Drugs
      • Obesity
      • Allergic rhinitis
      • Pulmonary arterial hypertension
      • Contraception
      • Sexual dysfunction
    • Co-promotion and co-marketing deals by technology type
      • Adjuvant
      • Analysis
      • Antibiotics
      • Antibodies
      • Antibody-drug conjugate
      • Bispecific antibodies
      • Monoclonal antibodies
      • Humanized mAb
      • Human mAb
      • AI/Artificial intelligence
      • Assays
      • Bioinformatics
      • Biological compounds
      • Biomarkers
      • Biomaterials
      • Bioprocessing
      • Biosimilars/Bio-betters
      • Cell culture
      • Clinical testing
      • Devices
      • Surgical devices
      • Wearable devices
      • Diagnostics
      • Companion
      • Imaging
      • Endoscope
      • MRI
      • Ultrasound
      • Fluoroscopy
      • In vitro diagnostics
      • Molecular diagnostics
      • Prognostics
      • Discovery tools
      • High throughput screening (HTS)
      • Drug delivery
      • Oral delivery
      • Rapid release
      • Injectable
      • Transdermal
      • Buccal
      • Nasal
      • Enabling technology
      • Epigenetics
      • Equipment
      • Gene therapy
      • Genomics
      • Industrial chemicals
      • Microbiome
      • Nanotechnology
      • Natural product
      • Oligonucleotide
      • Peptides
      • Personalised medicine
      • Pharmacogenomics
      • Precision medicine
      • Processes
      • Proteomics
      • Radio/Chemo-therapy
      • Recombinant DNA
      • Cell therapy
      • Stem cells
      • Research services
      • Research supplies
      • RNA therapeutics
      • Screening
      • Small molecules
      • Software tools
      • Toxicity
      • Vaccines
    • Deal type definitions
  • About Wildwood Ventures
    • Current Partnering
    • Current Agreements
    • Recent report titles from Current Partnering

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report