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UK Home Improvement 2018

UK Home Improvement 2018

With the housing market sluggish and disposable income squeezed, UK consumers remain reluctant to spend on home improvement. This report profiles the sector's key retailers, both established and up and coming, to see how they are meeting these challenges. Through in depth consumer and company data it looks at the major Home Improvement categories, with a particular emohasis on Flooring, DIY and Gardening, to see which are performing and which are struggling and why this might be the case.


OVERALL SUMMARY
MARKET SUMMARY
MARKET BACKGROUND
HOME IMPROVEMENT SALES BY YEAR
HOME IMPROVEMENT SALES BY QUARTER
ENTHUSIASM FOR DIY & GARDENING BY MONTH
ANNUAL MARKET SHARES FOR HOME IMPROVEMENT
KEY RETAILER PROFILES
B&Q
B&Q – RETAILER SUMMARY
B&Q SALES MIX
PURCHASING FROM B&Q BY CATEGORY & DEMOGRAPHIC
WHY CONSUMERS DIDN’T SHOP AT B&Q BY CATEGORY
CHANGES CONSUMERS HAVE NOTICED AT B&Q
WICKES
WICKES – RETAILER SUMMARY
WICKES SALES MIX
PURCHASING FROM WICKES- CATEGORY & DEMOGRAPHIC
WHY CONSUMERS DIDN’T SHOP AT WICKES BY CATEGORY
CHANGES CONSUMERS HAVE NOTICED AT WICKES
HOMEBASE/BUNNINGS
HOMEBASE/BUNNINGS – RETAILER SUMMARY
HOMEBASE/BUNNINGS SALES MIX
PURCHASING FROM HOMEBASE BY CAT. & DEMOGRAPHIC
WHY CONSUMERS DIDN’T SHOP AT HOMEBASE BY CAT.
CHANGES CONSUMERS HAVE NOTICED AT HOMEBASE
FLOORING
FLOORING SALES BY YEAR
FLOORING CATEGORY SALES BY YEAR
FLOORING CATEGORY SALES YOY GROWTH
FLOORING SALES BY QUARTER
WHO PURCHASED FLOORING BY DEMOGRAPHIC
ANNUAL MARKET SHARES FOR FLOORING
FLOORING RETAILERS RANKED BY SHOPPER EXPERIENCE
HOW CUSTOMERS CHOOSE A FLOORING RETAILER
DECORATIVE DIY
DECORATIVE DIY SALES BY YEAR
DECORATIVE DIY CATEGORY SALES BY YEAR
DECORATIVE DIY CATEGORY SALES YOY GROWTH
DECORATIVE DIY SALES BY QUARTER
WHO PURCHASED DECORATIVE DIY BY DEMOGRAPHIC
ANNUAL MARKET SHARES FOR DECORATIVE DIY
DEC. DIY RETAILERS RANKED BY SHOPPER EXPERIENCE
HOW CUSTOMERS CHOOSE A DEC. DIY RETAILER
DIY TOOLS
DIY TOOLS SALES BY YEAR
DIY TOOLS CATEGORY SALES BY YEAR
DIY TOOLS CATEGORY SALES YOY GROWTH
DIY TOOLS SALES BY QUARTER
WHO PURCHASED DIY TOOLS BY DEMOGRAPHIC
ANNUAL MARKET SHARES FOR DIY TOOLS
DIY TOOLS RETAILERS RANKED BY SHOPPER EXPERIENCE
HOW CUSTOMERS CHOOSE A DIY TOOLS RETAILER
GARDEN & OUTDOOR
GARDEN & OUTDOOR SALES BY YEAR
GARDEN & OUTDOOR CATEGORY SALES BY YEAR
GARDEN & OUTDOOR CATEGORY SALES YOY GROWTH
GARDEN & OUTDOOR SALES BY QUARTER
WHO PURCHASED G&O BY DEMOGRAPHIC
ANNUAL MARKET SHARES FOR GARDEN & OUTDOOR
ANNUAL MARKET SHARES FOR GARDEN & OUTDOOR pt.2
G&O RETAILERS RANKED BY SHOPPER EXPERIENCE
HOW CUSTOMERS CHOOSE A G&O RETAILER
QUARTERLY MARKET SHARES
HOME IMPROVEMENT
FLOORING
DECORATIVE DIY
DIY TOOLS
GARDEN & OUTDOOR
APPENDIX

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